Rascasse Audience Intelligence

Buick Envision Audience in United States

A data profile of the people who buy, follow and care about Buick Envision in United States — modelled from more than twelve digital signal sources. Buick Envision has an estimated audience of 931,271 people in United States.

#184among Car type in United States#191among Car Model in United States#760in Cars & Mobility

The average Buick Envision fan in United States is 48.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Michigan, Florida.

Top brand affinities include Buick, City car, Chevrolet Equinox, with strongest over-indexing on Buick (35.79× the country average).

Demographically, the Buick Envision audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buick Envision fan in United States is more male, around 48.1 years old, with strong Family Orientation tendencies and a notable affinity for Buick.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buick Envision profile in United States.

Audience size
931K
in United States
Gender
37.1%♀
62.9% male
Age
48.1
average years
Country rank
#24824
Car Model in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buick Envision fans

37.1% are female, 62.9% are male, average age 48.1.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Buick Envision audience in United States
MetricValue
Female37.1%
Male62.9%
Average age48.1
Estimated audience size931,271
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Buick Envision audience in United States
Age bracketShare%
16-199%
20-2910%
30-3913%
40-4919%
50+50%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Buick Envision audience comes from United States.

Worldwide audience distribution share by country for Buick Envision
CountryShare
United States80.5%
Canada12.4%
Mexico2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buick Envision audience in United States is strongest.

Fig. 05

Top regions by affinity

Buick Envision fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~70K2.77×
02Louisiana~20K1.85×
03Iowa~10K1.83×
04Missouri~30K1.81×
05Wisconsin~30K1.75×
06Arkansas~10K1.67×
07Ohio~50K1.61×
08Indiana~30K1.61×
09Illinois~50K1.56×
10North Dakota~3K1.52×
11Oklahoma~20K1.49×
12South Dakota~3K1.48×
13Nebraska~7K1.43×
14Minnesota~20K1.39×
15Kansas~10K1.39×
16Mississippi~10K1.36×
17Kentucky~20K1.33×
18West Virginia~5K1.13×
19Texas~90K1.07×
20Tennessee~20K0.99×
21Pennsylvania~30K0.96×
22Alabama~10K0.94×
23Delaware~3K0.94×
24Florida~60K0.90×
25South Carolina~10K0.87×
26Wyoming~1K0.82×
27Georgia~20K0.81×
28North Carolina~20K0.78×
29Maine~3K0.77×
30Rhode Island~2K0.75×
31Arizona~20K0.74×
32New Jersey~20K0.73×
33New Mexico~4K0.72×
34New York~40K0.71×
35New Hampshire~3K0.67×
36Connecticut~6K0.63×
37Idaho~3K0.63×
38Maryland~10K0.62×
39Colorado~10K0.62×
40Nevada~6K0.61×
41Virginia~10K0.60×
42Montana~2K0.60×
43Utah~5K0.57×
44Alaska~1K0.57×
45Massachusetts~10K0.55×
46Washington, District of Columbia~1K0.50×
47Oregon~5K0.44×
48Washington~8K0.42×
49Hawaii~2K0.42×
50California~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Buick Envision, United States
0.37×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buick Envision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buick Envision audience
#·InterestCategoryAffinity×
01BuickCars & Mobility35.79×
02Chevrolet EquinoxCars & Mobility29.82×
03City carCars & Mobility20.00×
04Acura TLXCars & Mobility17.00×
05Hyundai Santa FeCars & Mobility14.80×
06Nissan RogueCars & Mobility12.83×
07Honda PilotCars & Mobility12.47×
08Mazda CX-5Cars & Mobility11.19×
09Kia MotorsCars & Mobility9.04×
10Online bankingBusiness & Career7.06×
11Compact carCars & Mobility7.00×
12HyundaiCars & Mobility5.52×
13Vehicle insuranceCars & Mobility5.38×
14Solar energyHome & Garden5.06×
15FedExBusiness & Career4.77×
16Mortgage loansBusiness & Career4.75×
17Sustainable energyHome & Garden4.65×
18Renewable energyBusiness & Career4.46×
19Used carCars & Mobility3.47×
20SUVsCars & Mobility2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buick Envision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buick Envision audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.67×
PatriotismCONSERVATISM2.54×
Quality AwarenessPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buick Envision audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buick Envision have in United States?

Buick Envision has an estimated audience of 931,271 people in United States, concentrated in Texas and Michigan.

02

What is the gender split and age of Buick Envision fans?

37.1% of Buick Envision fans are female, 62.9% are male, with an average age of 48.1 years.

03

Which brands do Buick Envision fans like most?

Buick Envision fans show strongest brand affinity for Buick (35.79×), City car (20×), and Chevrolet Equinox (29.82×) over the country average.

04

Where do Buick Envision fans live in United States?

Buick Envision fans in United States are most concentrated in Texas (reach ~90K), Michigan (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Buick Envision fans also like?

Beyond Buick Envision itself, the audience over-indexes on City car (20×), Chevrolet Equinox (29.82×), Mortgage loans (4.75×), and Kia Motors (9.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buick Envision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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