Buick Envision Audience in United States

Buick Envision logo

Buick Envision has an estimated audience of 987,757 people in United States. 37.1% are female, 62.9% are male, average age 48.1. Top regions: Texas, Michigan, Florida. Top brand affinities: Urban horticulture, Life of Pi, Hipster, Leverage (TV series), Arrietty.

The average Buick Envision fan in United States is 48.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Michigan, Florida. Top brand affinities include Urban horticulture, Life of Pi, Hipster, with strongest over-indexing on Urban horticulture (19.17× the country average). Demographically, the Buick Envision audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Buick Envision fans

Demographic split for Buick Envision audience in United States
MetricValue
Female37.1%
Male62.9%
Average age48.1
Estimated audience size987,757

Audience persona

The typical Buick Envision fan in United States is more male, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Buick Envision in United States
RegionReachAffinity
Texas97,3461.15×
Michigan74,2322.87×
Florida64,9310.97×
Illinois54,3011.65×
Ohio52,6521.73×
California42,9160.4×
New York42,1020.76×
Pennsylvania33,4471.01×
Missouri30,0811.89×
Indiana29,8771.66×
Georgia26,1370.86×
Wisconsin25,5521.72×
North Carolina24,4800.82×
Louisiana22,8971.8×
Tennessee20,7941.05×
New Jersey19,9300.79×
Minnesota19,0011.34×
Oklahoma16,7131.52×
Kentucky16,5811.34×
Virginia15,0850.63×
Arizona14,9420.74×
Iowa14,4311.77×
Arkansas13,2991.63×
South Carolina13,2370.89×
Alabama11,6710.85×
Kansas10,8241.39×
Maryland10,7840.63×
Massachusetts10,6020.54×
Mississippi10,5961.3×
Colorado10,1340.65×
Washington8,8890.45×
Nebraska6,6131.34×
Connecticut6,0360.61×
Nevada5,7280.6×
Utah4,9870.56×
Oregon4,8450.43×
West Virginia4,6301.01×
New Mexico3,5100.71×
South Dakota3,0351.33×
Idaho2,8440.57×
North Dakota2,7621.36×
Maine2,7090.77×
Delaware2,4230.89×
New Hampshire2,3740.61×
Rhode Island2,2370.71×
Montana1,3590.5×
Washington, District of Columbia1,2290.41×
Vermont1,0320.6×
Wyoming9840.67×
Hawaii9210.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buick Envision audience
BrandAffinityCategory
Urban horticulture19.17×Home & Garden
Life of Pi20×Movies & TV
Hipster14.51×Politics & Society
Leverage (TV series)9.6×Movies & TV
Arrietty20×Movies & TV
Academy Award for Best Production Design20×Movies & TV
The Tree of Life (film)11.73×Movies & TV
Israel1.91×Travel & Leisure
Iyanla Vanzant11.21×Business & Career
University of Rochester11.66×Business & Career
Maimonides10.57×Politics & Society
Israeli cuisine5.84×Food & Beverages
MK2.64×Music & Radio
Iztacalco20×Travel & Leisure
Barclays Center7.24×Sports
Electrolyte2.64×Health
Ixtapaluca9.87×Travel & Leisure
Wikia1.77×Internet & Social Media
Jason Hawes13.83×Movies & TV
Jeep Wagoneer2.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buick Envision audience
TraitClusterScore
Need for SecurityCONSERVATISM1.62
Family OrientationCONSERVATISM1.51
Quality AwarenessPREMIUM1.48
PatriotismCONSERVATISM1.46
Career OrientationPOWER1.31
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Buick Envision
CountryShare
United States82.3%
Canada11.0%
Mexico2.2%

See Buick Envision audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Buick Envision have in United States?

Buick Envision has an estimated audience of 987,757 people in United States, concentrated in Texas and Michigan.

What is the gender split and age of Buick Envision fans?

37.1% of Buick Envision fans are female, 62.9% are male, with an average age of 48.1 years.

Which brands do Buick Envision fans like most?

Buick Envision fans show strongest brand affinity for Urban horticulture (19.17×), Life of Pi (20×), and Hipster (14.51×) over the country average.

Where do Buick Envision fans live in United States?

Buick Envision fans in United States are most concentrated in Texas (reach 97,346), Michigan (reach 74,232), and Florida (reach 64,931). These three regions account for the largest share of the active audience.

What other brands do Buick Envision fans also like?

Beyond Buick Envision itself, the audience over-indexes on Life of Pi (20×), Hipster (14.51×), Leverage (TV series) (9.6×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buick Envision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.