2(x)ist Audience in United States
2(x)ist has an estimated audience of 372,259 people in United States. 33.5% are female, 66.5% are male, average age 35.8. Top brand affinities: Iowa Lottery, Jesse Plemons, Elsword, Pro-Ject, Home equity.
Top brand affinities include Iowa Lottery, Jesse Plemons, Elsword, with strongest over-indexing on Iowa Lottery (13.69× the country average). Demographically, the 2(x)ist audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Fashion & Accessoires · Type: Brand
Demographics of 2(x)ist fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 35.8 |
| Estimated audience size | 372,259 |
Audience persona
The typical 2(x)ist fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Iowa Lottery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iowa Lottery | 13.69× | Games |
| Jesse Plemons | 4.06× | Movies & TV |
| Elsword | 18.89× | Games |
| Pro-Ject | 4.39× | Music & Radio |
| Home equity | 2.03× | Home & Garden |
| Home staging | 5.23× | Home & Garden |
| JDSU | 2.84× | Business & Career |
| Grinch | 3.66× | Movies & TV |
| Vocal harmony | 3.93× | Music & Radio |
| Historic site | 3.22× | Arts & Culture |
| Cedar Falls, Iowa | 11.19× | Travel & Leisure |
| Kay Arthur | 16.36× | Literature |
| St. Ives | 8.75× | Travel & Leisure |
| Governor of Michigan | 4.56× | Politics & Society |
| Guy Fieri | 2.26× | Movies & TV |
| Goop | 3.06× | Internet & Social Media |
| Wok | 3.71× | Food & Beverages |
| Aga Khan IV | 21.57× | Politics & Society |
| Fairy godmother | 3.89× | Literature |
| Stamp collecting | 2.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.14 |
| Design Affinity | PREMIUM | 2.32 |
| Early Adopter Mentality | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
| Patriotism | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.7% |
| Australia | 5.2% |
| Mexico | 2.7% |
See 2(x)ist audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for 2(x)ist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.