2(x)ist Audience in United States
2(x)ist has an estimated audience of 372,259 people in United States. 33.5% are female, 66.5% are male, average age 35.8. Top brand affinities: Tyra Banks, Colin Farrell, Whoopi Goldberg, Ronnie Coleman, Barbra Streisand.
Top brand affinities include Tyra Banks, Colin Farrell, Whoopi Goldberg, with strongest over-indexing on Tyra Banks (65.78× the country average). Demographically, the 2(x)ist audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Fashion & Accessoires · Type: Brand
Demographics of 2(x)ist fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 35.8 |
| Estimated audience size | 372,259 |
Audience persona
The typical 2(x)ist fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tyra Banks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyra Banks | 65.78× | Fashion & Accessoires |
| Colin Farrell | 33.65× | Movies & TV |
| Whoopi Goldberg | 28.46× | Movies & TV |
| Ronnie Coleman | 30.98× | Sports |
| Barbra Streisand | 20.1× | Music & Radio |
| Crocs | 12× | Fashion & Accessoires |
| Shane Dawson | 44.13× | Internet & Social Media |
| Thandie Newton | 20× | Movies & TV |
| Google Maps | 4.07× | Internet & Social Media |
| Aaron Paul | 20× | Movies & TV |
| Indeed.com | 3.97× | Business & Career |
| Boxer shorts | 32.65× | Fashion & Accessoires |
| Kia Sportage | 18.89× | Cars & Mobility |
| Common Sense Media | 27.41× | Politics & Society |
| Khan Academy | 7.14× | Business & Career |
| Capital One | 3.41× | Business & Career |
| DuckDuckGo | 6.63× | Internet & Social Media |
| Balenciaga | 6.21× | Fashion & Accessoires |
| Google News | 4.01× | News |
| Nicole Kidman | 6.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.14 |
| Design Affinity | PREMIUM | 2.32 |
| Early Adopter Mentality | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
| Patriotism | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.7% |
| Australia | 5.2% |
| Mexico | 2.7% |
See 2(x)ist audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for 2(x)ist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.