Rascasse Audience Intelligence

Shane Dawson Audience in United States

A data profile of the people who buy, follow and care about Shane Dawson in United States — modelled from more than twelve digital signal sources. Shane Dawson has an estimated audience of 772,095 people in United States.

#37among Social media influencer in United States#6528among Person in United States#301in Internet & Social Media

The average Shane Dawson fan in United States is 24.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Osment, art music, Jake T. Austin, with strongest over-indexing on Emily Osment (88.86× the country average).

Demographically, the Shane Dawson audience skews more female with an average age of 24.7, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shane Dawson fan in United States is more female, around 24.7 years old, with strong Family Orientation tendencies and a notable affinity for Emily Osment.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shane Dawson profile in United States.

Audience size
772K
in United States
Gender
66.0%♀
34.0% male
Age
24.7
average years
Country rank
#28106
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shane Dawson fans

66.0% are female, 34.0% are male, average age 24.7.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Shane Dawson audience in United States
MetricValue
Female66.0%
Male34.0%
Average age24.7
Estimated audience size772,095
Fig. 03

Age distribution

Ø 24.7
average years
Age distribution of the Shane Dawson audience in United States
Age bracketShare%
16-1966%
20-2919%
30-398%
40-495%
50+2%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Shane Dawson audience comes from United States.

Worldwide audience distribution share by country for Shane Dawson
CountryShare
United States51.4%
Canada6.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shane Dawson audience in United States is strongest.

Fig. 05

Top regions by affinity

Shane Dawson fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K1.15×
02Oregon~10K1.15×
03Oklahoma~10K1.15×
04West Virginia~4K1.14×
05California~90K1.13×
06Washington~20K1.13×
07New Mexico~4K1.13×
08Utah~8K1.12×
09Indiana~20K1.10×
10Idaho~4K1.09×
11Arizona~20K1.08×
12Colorado~10K1.08×
13Alaska~2K1.08×
14Arkansas~7K1.07×
15Missouri~10K1.06×
16Texas~70K1.05×
17Nevada~8K1.05×
18Ohio~20K1.04×
19Kansas~6K1.04×
20Nebraska~4K1.04×
21Maine~3K1.03×
22North Dakota~2K1.02×
23Pennsylvania~30K1.01×
24Illinois~30K1.01×
25Michigan~20K1.01×
26Tennessee~20K1.01×
27New Hampshire~3K1.01×
28Rhode Island~2K1.00×
29Iowa~6K0.99×
30Vermont~1K0.99×
31North Carolina~20K0.97×
32Wisconsin~10K0.96×
33South Dakota~2K0.96×
34New York~40K0.95×
35Massachusetts~10K0.95×
36Minnesota~10K0.95×
37Alabama~10K0.95×
38Florida~50K0.94×
39Connecticut~7K0.94×
40Louisiana~9K0.93×
41Georgia~20K0.92×
42Virginia~20K0.92×
43Montana~2K0.92×
44Maryland~10K0.87×
45Mississippi~5K0.87×
46South Carolina~10K0.86×
47Hawaii~3K0.85×
48Washington, District of Columbia~2K0.85×
49Delaware~2K0.85×
50New Jersey~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Shane Dawson, United States
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shane Dawson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shane Dawson audience
#·InterestCategoryAffinity×
01SmackMusic & Radio206.99×
02KeinemusikMusic & Radio194.83×
03Nash GrierInternet & Social Media185.81×
04Jake T. AustinMovies & TV142.47×
05Kelli BerglundMovies & TV127.79×
06Lucas CruikshankMovies & TV110.52×
07SmoshMovies & TV107.19×
08Miranda SingsInternet & Social Media100.07×
09Austin MahoneMusic & Radio99.78×
10Gummy Drop!Games98.34×
11Ansel ElgortMovies & TV95.59×
12Emily OsmentMovies & TV88.86×
13King BachMovies & TV71.57×
14Trisha PaytasMovies & TV56.16×
15Avan JogiaMovies & TV52.45×
16Remember Me (2010 film)Movies & TV45.16×
17art musicMusic & Radio40.03×
18Chuck E. Cheese'sFood & Beverages24.75×
19Kelly OsbourneMusic & Radio18.89×
20Addison RaeMovies & TV18.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shane Dawson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shane Dawson audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
MindfulnessBALANCE1.38×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shane Dawson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
TraditionCONSERVATISM1.01×
Quality AwarenessPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shane Dawson have in United States?

Shane Dawson has an estimated audience of 772,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shane Dawson fans?

66.0% of Shane Dawson fans are female, 34.0% are male, with an average age of 24.7 years.

03

Which brands do Shane Dawson fans like most?

Shane Dawson fans show strongest brand affinity for Emily Osment (88.86×), art music (40.03×), and Jake T. Austin (142.47×) over the country average.

04

Where do Shane Dawson fans live in United States?

Shane Dawson fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Shane Dawson fans also like?

Beyond Shane Dawson itself, the audience over-indexes on art music (40.03×), Jake T. Austin (142.47×), Nash Grier (185.81×), and Ansel Elgort (95.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shane Dawson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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