Shane Dawson Audience in United States

Shane Dawson logo

Shane Dawson has an estimated audience of 756,279 people in United States. 66.0% are female, 34.0% are male, average age 24.7. Top regions: California, Texas, Florida. Top brand affinities: Emily Osment, art music, Jake T. Austin, Nash Grier, Ansel Elgort.

The average Shane Dawson fan in United States is 24.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Osment, art music, Jake T. Austin, with strongest over-indexing on Emily Osment (88.86× the country average). Demographically, the Shane Dawson audience skews more female with an average age of 24.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Shane Dawson fans

Demographic split for Shane Dawson audience in United States
MetricValue
Female66.0%
Male34.0%
Average age24.7
Estimated audience size756,279

Audience persona

The typical Shane Dawson fan in United States is more female, around 24.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Emily Osment.

Top regions in United States

Top regions ranked by reach for Shane Dawson in United States
RegionReachAffinity
California100,6601.21×
Texas72,9701.12×
Florida51,8361.01×
New York41,2610.98×
Pennsylvania26,7631.05×
Illinois26,7171.06×
Ohio24,5631.05×
North Carolina22,7601×
Georgia22,5750.97×
Michigan20,5141.04×
Washington17,9661.18×
Arizona17,4491.13×
Virginia17,2080.93×
New Jersey16,6330.86×
Tennessee15,7341.04×
Indiana14,9531.08×
Massachusetts14,2900.96×
Colorado13,2791.11×
Missouri12,8261.05×
Maryland11,3500.87×
Kentucky10,8161.14×
Wisconsin10,6760.94×
Alabama10,2370.97×
Minnesota10,1940.94×
Oregon10,0891.16×
South Carolina9,9020.87×
Oklahoma9,7631.16×
Louisiana9,0270.93×
Nevada8,0771.1×
Utah7,6241.13×
Connecticut7,1010.94×
Arkansas6,6041.06×
Kansas6,1581.03×
Iowa6,1410.99×
Mississippi5,1580.83×
New Mexico4,2221.11×
Idaho4,1991.11×
West Virginia3,9111.11×
Nebraska3,7390.99×
New Hampshire2,9290.98×
Hawaii2,6850.83×
Maine2,5970.96×
Rhode Island2,3760.99×
Washington, District of Columbia1,8490.81×
Montana1,7600.84×
Alaska1,7111.06×
Delaware1,6130.77×
South Dakota1,5220.87×
North Dakota1,4260.92×
Vermont1,2440.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shane Dawson audience
BrandAffinityCategory
Emily Osment88.86×Movies & TV
art music40.03×Music & Radio
Jake T. Austin142.47×Movies & TV
Nash Grier185.81×Internet & Social Media
Ansel Elgort95.59×Movies & TV
Smack206.99×Music & Radio
Smosh107.19×Movies & TV
Trisha Paytas56.16×Movies & TV
Keinemusik194.83×Music & Radio
Kelli Berglund127.79×Movies & TV
Avan Jogia52.45×Movies & TV
Miranda Sings100.07×Internet & Social Media
Gummy Drop!98.34×Games
Lucas Cruikshank110.52×Movies & TV
Kelly Osbourne18.89×Music & Radio
King Bach71.57×Movies & TV
Austin Mahone99.78×Music & Radio
Addison Rae18.34×Movies & TV
Remember Me (2010 film)45.16×Movies & TV
Jeffree Star21.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shane Dawson audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
TraditionCONSERVATISM1.52
Family OrientationCONSERVATISM1.35
SustainabilityBALANCE1.31
ExtroversionTHRILL1.22
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Shane Dawson
CountryShare
United States51.1%
Canada6.8%
United Kingdom6.4%

See Shane Dawson audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Shane Dawson have in United States?

Shane Dawson has an estimated audience of 756,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Shane Dawson fans?

66.0% of Shane Dawson fans are female, 34.0% are male, with an average age of 24.7 years.

Which brands do Shane Dawson fans like most?

Shane Dawson fans show strongest brand affinity for Emily Osment (88.86×), art music (40.03×), and Jake T. Austin (142.47×) over the country average.

Where do Shane Dawson fans live in United States?

Shane Dawson fans in United States are most concentrated in California (reach 100,660), Texas (reach 72,970), and Florida (reach 51,836). These three regions account for the largest share of the active audience.

What other brands do Shane Dawson fans also like?

Beyond Shane Dawson itself, the audience over-indexes on art music (40.03×), Jake T. Austin (142.47×), Nash Grier (185.81×), and Ansel Elgort (95.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shane Dawson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.