Smack Audience in United States
Smack has an estimated audience of 265,640 people in United States. 58.3% are female, 41.7% are male, average age 32.2. Top brand affinities: Shane Dawson, China Anne McClain, InboxDollars, Diabetes mellitus awareness, Madison Pettis.
Top brand affinities include Shane Dawson, China Anne McClain, InboxDollars, with strongest over-indexing on Shane Dawson (114.54× the country average). Demographically, the Smack audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Smack fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 32.2 |
| Estimated audience size | 265,640 |
Audience persona
The typical Smack fan in United States is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shane Dawson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shane Dawson | 114.54× | Internet & Social Media |
| China Anne McClain | 74.79× | Movies & TV |
| InboxDollars | 39.94× | Business & Career |
| Diabetes mellitus awareness | 7.01× | Health |
| Madison Pettis | 27.59× | Movies & TV |
| Autism Awareness | 8.54× | Health |
| Indeed.com | 3.5× | Business & Career |
| Google Maps | 3.27× | Internet & Social Media |
| Sophia Bush | 15.14× | Movies & TV |
| Microblogging | 7.06× | Technology & Electronics |
| Planet Fitness | 3.04× | Sports |
| Stranger Things | 3.85× | Movies & TV |
| Sabrina Carpenter | 4.6× | Music & Radio |
| Cruzeiro Esporte Clube | 29.63× | Sports |
| Hair Extensions | 3.89× | Beauty & Wellness |
| Discount Tire | 3.91× | Shopping |
| Capital One | 2.43× | Business & Career |
| Bandidos Motorcycle Club | 29.14× | Cars & Mobility |
| Income tax | 7.18× | Business & Career |
| Sex and the City | 3.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Germany | 12.6% |
| India | 12.4% |
See Smack audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Smack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.