Rascasse Audience Intelligence

Smack Audience in United States

A data profile of the people who buy, follow and care about Smack in United States — modelled from more than twelve digital signal sources. Smack has an estimated audience of 233,295 people in United States.

#1275among Singer-songwriter in United States#13689among Person in United States#8048in Music & Radio

The average Smack fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include China Anne McClain, Shane Dawson, Madison Pettis, with strongest over-indexing on China Anne McClain (316.49× the country average).

Demographically, the Smack audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smack fan in United States is more male, around 30.7 years old, with strong Family Orientation tendencies and a notable affinity for China Anne McClain.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smack profile in United States.

Audience size
233K
in United States
Gender
44.6%♀
55.4% male
Age
30.7
average years
Country rank
#54634
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smack fans

44.6% are female, 55.4% are male, average age 30.7.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Smack audience in United States
MetricValue
Female44.6%
Male55.4%
Average age30.7
Estimated audience size233,295
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Smack audience in United States
Age bracketShare%
16-1939%
20-2928%
30-3918%
40-4911%
50+5%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Smack audience comes from United States.

Worldwide audience distribution share by country for Smack
CountryShare
United States18.4%
Germany13.0%
India12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smack audience in United States is strongest.

Fig. 05

Top regions by affinity

Smack fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~6K1.32×
02Louisiana~4K1.26×
03New York~20K1.21×
04California~40K1.17×
05Texas~30K1.17×
06Georgia~10K1.15×
07Mississippi~3K1.15×
08Tennessee~6K1.14×
09North Carolina~9K1.11×
10Arkansas~3K1.11×
11Maryland~5K1.10×
12South Carolina~5K1.09×
13Indiana~5K1.08×
14Ohio~9K1.07×
15Alabama~4K1.07×
16Oklahoma~3K1.07×
17Michigan~8K1.06×
18Kentucky~4K1.06×
19Virginia~7K1.05×
20Illinois~10K1.03×
21Minnesota~4K1.03×
22Kansas~2K1.03×
23Iowa~2K1.02×
24Pennsylvania~9K1.00×
25New Jersey~7K1.00×
26Delaware<1K1.00×
27Alaska<1K1.00×
28Washington~5K0.99×
29Wisconsin~4K0.99×
30Hawaii~1K0.99×
31South Dakota<1K0.99×
32Arizona~6K0.98×
33Nevada~3K0.98×
34West Virginia~1K0.98×
35North Dakota<1K0.97×
36New Mexico~1K0.95×
37Washington, District of Columbia<1K0.95×
38Montana<1K0.95×
39Connecticut~3K0.94×
40Florida~20K0.93×
41New Hampshire~1K0.93×
42Maine<1K0.93×
43Vermont<1K0.93×
44Nebraska~1K0.92×
45Rhode Island<1K0.92×
46Massachusetts~5K0.90×
47Idaho~1K0.90×
48Utah~2K0.86×
49Oregon~3K0.85×
50Colorado~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Smack, United States
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smack audience
#·InterestCategoryAffinity×
01China Anne McClainMovies & TV316.49×
02Shane DawsonInternet & Social Media206.99×
03Madison PettisMovies & TV134.78×
04Cruzeiro Esporte ClubeSports41.92×
05InboxDollarsBusiness & Career39.01×
06Bandidos Motorcycle ClubCars & Mobility25.91×
07Longwood GardensTravel & Leisure20.46×
08Nick KrollMovies & TV12.76×
09Sophia BushMovies & TV11.54×
10Nikki GlaserMovies & TV9.56×
11Black comedyMovies & TV5.59×
12Discount TireShopping5.36×
13Sex and the CityMovies & TV5.36×
14Sabrina CarpenterMusic & Radio3.82×
15Jimmy John'sFood & Beverages3.55×
16Diaper bagKids & Family3.46×
17Stranger ThingsMovies & TV2.75×
18Las VegasTravel & Leisure2.43×
19SubwayFood & Beverages2.08×
20Pizza HutFood & Beverages2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smack audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.58×
Price SensitivityPREMIUM1.50×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smack audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smack have in United States?

Smack has an estimated audience of 233,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smack fans?

44.6% of Smack fans are female, 55.4% are male, with an average age of 30.7 years.

03

Which brands do Smack fans like most?

Smack fans show strongest brand affinity for China Anne McClain (316.49×), Shane Dawson (206.99×), and Madison Pettis (134.78×) over the country average.

04

Where do Smack fans live in United States?

Smack fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Smack fans also like?

Beyond Smack itself, the audience over-indexes on Shane Dawson (206.99×), Madison Pettis (134.78×), InboxDollars (39.01×), and Cruzeiro Esporte Clube (41.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Smack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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