art music Audience in United States

art music logo

art music has an estimated audience of 7,845,858 people in United States. 55.3% are female, 44.7% are male, average age 37.8. Top regions: Alabama, California, Texas. Top brand affinities: Goop, Israel, Wok, Governor of Michigan, Grinch.

The average art music fan in United States is 37.8 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas. Top brand affinities include Goop, Israel, Wok, with strongest over-indexing on Goop (13.42× the country average). Demographically, the art music audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of art music fans

Demographic split for art music audience in United States
MetricValue
Female55.3%
Male44.7%
Average age37.8
Estimated audience size7,845,858

Audience persona

The typical art music fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for art music in United States
RegionReachAffinity
Alabama1,821,34816.62×
California517,4260.6×
Texas429,5310.64×
Florida293,2910.55×
New York268,3290.61×
Georgia214,9090.89×
Illinois134,3370.51×
Pennsylvania125,0960.47×
North Carolina124,6310.53×
Ohio120,3060.5×
Virginia118,3830.62×
New Jersey105,4070.53×
Washington99,5670.63×
Massachusetts98,6540.64×
Tennessee98,0550.62×
Michigan91,2480.44×
Arizona83,7650.52×
Maryland83,1440.62×
Missouri77,8840.62×
South Carolina63,4920.54×
Indiana57,7380.4×
Colorado56,9690.46×
Minnesota55,7510.5×
Louisiana52,8830.52×
Connecticut46,7490.59×
Mississippi45,9600.71×
Wisconsin45,3810.38×
Oregon44,0690.49×
Kentucky43,9200.45×
Arkansas38,4280.59×
Nevada35,7110.47×
Oklahoma35,2320.4×
Utah31,5400.45×
Kansas30,9230.5×
Hawaii27,5640.82×
Idaho26,7930.68×
West Virginia26,7830.73×
Alaska26,7271.59×
Iowa23,4850.36×
Nebraska23,4100.59×
Montana23,2991.07×
New Mexico23,2880.59×
South Dakota22,9971.27×
North Dakota22,3911.39×
New Hampshire22,0680.71×
Wyoming21,6651.86×
Rhode Island21,3090.85×
Maine21,2960.76×
Vermont20,9591.52×
Delaware19,0830.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for art music audience
BrandAffinityCategory
Goop13.42×Internet & Social Media
Israel4.38×Travel & Leisure
Wok11.73×Food & Beverages
Governor of Michigan12.86×Politics & Society
Grinch6.75×Movies & TV
Google Home10.29×Technology & Electronics
headspace13.89×Health
Nationality3×Politics & Society
Hibachi10.9×Food & Beverages
Vocal harmony6.24×Music & Radio
Grace Slick11.61×Music & Radio
No Escape (1994 film)14.33×Movies & TV
Minnesota2.12×Travel & Leisure
TV Fanatic12.58×Movies & TV
Cherish (group)12.58×Music & Radio
Fairy godmother8.49×Literature
Home construction1.52×Home & Garden
El Paso County, Colorado12.39×Travel & Leisure
Hipster8.82×Politics & Society
Ira Glass15.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by art music audience
TraitClusterScore
ExtroversionTHRILL1.47
TraditionCONSERVATISM1.36
SpiritualityBALANCE1.3
Community OrientationOPEN1.29
Design AffinityPREMIUM1.22
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for art music
CountryShare
United States25.8%
India8.2%
United Kingdom6.3%

See art music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does art music have in United States?

art music has an estimated audience of 7,845,858 people in United States, concentrated in Alabama and California.

What is the gender split and age of art music fans?

55.3% of art music fans are female, 44.7% are male, with an average age of 37.8 years.

Which brands do art music fans like most?

art music fans show strongest brand affinity for Goop (13.42×), Israel (4.38×), and Wok (11.73×) over the country average.

Where do art music fans live in United States?

art music fans in United States are most concentrated in Alabama (reach 1,821,348), California (reach 517,426), and Texas (reach 429,531). These three regions account for the largest share of the active audience.

What other brands do art music fans also like?

Beyond art music itself, the audience over-indexes on Israel (4.38×), Wok (11.73×), Governor of Michigan (12.86×), and Grinch (6.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for art music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.