Rascasse Audience Intelligence

Austin Mahone Audience in United States

A data profile of the people who buy, follow and care about Austin Mahone in United States — modelled from more than twelve digital signal sources. Austin Mahone has an estimated audience of 297,300 people in United States.

#253among Pop in United States#12152among Person in United States#7099in Music & Radio

The average Austin Mahone fan in United States is 22.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ansel Elgort, Smosh, Nash Grier, with strongest over-indexing on Ansel Elgort (259.32× the country average).

Demographically, the Austin Mahone audience skews more female with an average age of 22.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin Mahone fan in United States is more female, around 22.9 years old, with strong Extroversion tendencies and a notable affinity for Ansel Elgort.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin Mahone profile in United States.

Audience size
297K
in United States
Gender
68.7%♀
31.3% male
Age
22.9
average years
Country rank
#48606
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin Mahone fans

68.7% are female, 31.3% are male, average age 22.9.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Austin Mahone audience in United States
MetricValue
Female68.7%
Male31.3%
Average age22.9
Estimated audience size297,300
Fig. 03

Age distribution

Ø 22.9
average years
Age distribution of the Austin Mahone audience in United States
Age bracketShare%
16-1974%
20-2917%
30-395%
40-493%
50+1%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Austin Mahone audience comes from United States.

Worldwide audience distribution share by country for Austin Mahone
CountryShare
United States40.8%
Brazil8.3%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin Mahone audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin Mahone fans by region: top regions in United States
#RegionReachAffinity×
01Texas~40K1.60×
02Tennessee~9K1.47×
03New York~20K1.28×
04California~40K1.27×
05Florida~20K1.22×
06Mississippi~3K1.22×
07Washington, District of Columbia~1K1.19×
08Nevada~3K1.16×
09Illinois~10K1.11×
10Pennsylvania~10K1.10×
11Louisiana~4K1.10×
12Rhode Island~1K1.10×
13New Jersey~8K1.09×
14Massachusetts~6K1.09×
15Georgia~10K1.08×
16Connecticut~3K1.07×
17Arizona~6K1.06×
18Hawaii~1K1.06×
19Michigan~8K1.04×
20Arkansas~2K1.04×
21Maryland~5K1.03×
22Indiana~5K1.02×
23Kentucky~4K1.01×
24North Carolina~9K1.00×
25Oklahoma~3K1.00×
26West Virginia~1K0.99×
27Missouri~5K0.98×
28New Mexico~1K0.98×
29South Carolina~4K0.97×
30Ohio~8K0.95×
31Alabama~4K0.95×
32Nebraska~1K0.94×
33North Dakota<1K0.93×
34Virginia~7K0.92×
35Utah~2K0.92×
36South Dakota<1K0.92×
37Kansas~2K0.91×
38Washington~5K0.90×
39Wisconsin~4K0.90×
40Delaware<1K0.90×
41Iowa~2K0.89×
42Colorado~4K0.88×
43Minnesota~4K0.88×
44New Hampshire~1K0.88×
45Alaska<1K0.88×
46Oregon~3K0.87×
47Vermont<1K0.87×
48Idaho~1K0.84×
49Montana<1K0.84×
50Maine<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Austin Mahone, United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin Mahone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin Mahone audience
#·InterestCategoryAffinity×
01Nash GrierInternet & Social Media315.75×
02Ansel ElgortMovies & TV259.32×
03SmoshMovies & TV241.23×
04PrankedMovies & TV160.95×
05Conor MaynardMusic & Radio115.49×
06King BachMovies & TV110.12×
07Shane DawsonInternet & Social Media88.59×
08Alexis RenInternet & Social Media70.75×
09Lele PonsInternet & Social Media69.62×
10PsycheMusic & Radio39.72×
11F(x) (band)Music & Radio39.32×
12Bring It On (film)Movies & TV32.49×
13Channing TatumMovies & TV29.15×
14Madison BeerMusic & Radio28.62×
15Addison RaeMovies & TV25.83×
16AfterMusic & Radio23.92×
17Icon (band)Music & Radio23.42×
18Avan JogiaMovies & TV23.07×
19Sabrina CarpenterMusic & Radio14.35×
20Nick JonasMusic & Radio13.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin Mahone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin Mahone audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Luxury OrientationPREMIUM1.22×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin Mahone audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.87×
MindfulnessBALANCE0.89×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin Mahone have in United States?

Austin Mahone has an estimated audience of 297,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austin Mahone fans?

68.7% of Austin Mahone fans are female, 31.3% are male, with an average age of 22.9 years.

03

Which brands do Austin Mahone fans like most?

Austin Mahone fans show strongest brand affinity for Ansel Elgort (259.32×), Smosh (241.23×), and Nash Grier (315.75×) over the country average.

04

Where do Austin Mahone fans live in United States?

Austin Mahone fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Austin Mahone fans also like?

Beyond Austin Mahone itself, the audience over-indexes on Smosh (241.23×), Nash Grier (315.75×), Madison Beer (28.62×), and King Bach (110.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Austin Mahone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Mahone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →