Austin Mahone Audience in United States

Austin Mahone logo

Austin Mahone has an estimated audience of 289,529 people in United States. 68.7% are female, 31.3% are male, average age 22.9. Top regions: California, Texas, Florida. Top brand affinities: Ansel Elgort, Smosh, Nash Grier, King Bach, Madison Beer.

The average Austin Mahone fan in United States is 22.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ansel Elgort, Smosh, Nash Grier, with strongest over-indexing on Ansel Elgort (259.32× the country average). Demographically, the Austin Mahone audience skews more female with an average age of 22.9, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Austin Mahone fans

Demographic split for Austin Mahone audience in United States
MetricValue
Female68.7%
Male31.3%
Average age22.9
Estimated audience size289,529

Audience persona

The typical Austin Mahone fan in United States is more female, around 22.9 years old, with strong Tradition tendencies and a notable affinity for Ansel Elgort.

Top regions in United States

Top regions ranked by reach for Austin Mahone in United States
RegionReachAffinity
California42,4701.33×
Texas41,6801.67×
Florida23,2081.18×
New York22,7571.41×
Illinois11,6961.21×
Pennsylvania11,3241.16×
Georgia10,6201.19×
North Carolina9,1961.06×
Tennessee9,0741.56×
Ohio8,7320.98×
New Jersey8,4411.15×
Michigan7,6971.02×
Virginia6,9320.98×
Arizona6,4251.09×
Massachusetts6,3161.11×
Indiana5,4741.03×
Washington5,4680.94×
Maryland5,2291.05×
Missouri4,5960.98×
South Carolina4,1470.95×
Colorado4,1210.9×
Louisiana4,0751.09×
Wisconsin4,0140.92×
Alabama3,8100.94×
Kentucky3,7641.04×
Minnesota3,5680.86×
Nevada3,2791.17×
Oklahoma3,2311×
Connecticut3,0821.06×
Oregon2,9290.88×
Arkansas2,4381.02×
Utah2,4170.93×
Mississippi2,0600.86×
Iowa2,0520.86×
Kansas2,0230.89×
New Mexico1,3650.94×
West Virginia1,3190.98×
Nebraska1,3050.9×
Hawaii1,2881.04×
Idaho1,1260.78×
Rhode Island1,0361.12×
Washington, District of Columbia1,0031.15×
New Hampshire9370.82×
Maine7260.7×
Delaware6740.84×
South Dakota5340.8×
Montana5200.65×
North Dakota4990.84×
Alaska3810.61×
Vermont3640.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Austin Mahone audience
BrandAffinityCategory
Ansel Elgort259.32×Movies & TV
Smosh241.23×Movies & TV
Nash Grier315.75×Internet & Social Media
King Bach110.12×Movies & TV
Madison Beer28.62×Music & Radio
F(x) (band)39.32×Music & Radio
Shane Dawson88.59×Internet & Social Media
Channing Tatum29.15×Movies & TV
Sabrina Carpenter14.35×Music & Radio
Addison Rae25.83×Movies & TV
Lele Pons69.62×Internet & Social Media
Pranked160.95×Movies & TV
Jack & Jack271.65×Music & Radio
Conor Maynard115.49×Music & Radio
Bring It On (film)32.49×Movies & TV
After23.92×Music & Radio
Avan Jogia23.07×Movies & TV
Psyche39.72×Music & Radio
Icon (band)23.42×Music & Radio
Bella Poarch25.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Austin Mahone audience
TraitClusterScore
TraditionCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.34
SustainabilityBALANCE1.14
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.07
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Austin Mahone
CountryShare
United States41.1%
Brazil8.4%
Mexico5.6%

See Austin Mahone audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Austin Mahone have in United States?

Austin Mahone has an estimated audience of 289,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Austin Mahone fans?

68.7% of Austin Mahone fans are female, 31.3% are male, with an average age of 22.9 years.

Which brands do Austin Mahone fans like most?

Austin Mahone fans show strongest brand affinity for Ansel Elgort (259.32×), Smosh (241.23×), and Nash Grier (315.75×) over the country average.

Where do Austin Mahone fans live in United States?

Austin Mahone fans in United States are most concentrated in California (reach 42,470), Texas (reach 41,680), and Florida (reach 23,208). These three regions account for the largest share of the active audience.

What other brands do Austin Mahone fans also like?

Beyond Austin Mahone itself, the audience over-indexes on Smosh (241.23×), Nash Grier (315.75×), King Bach (110.12×), and Madison Beer (28.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Mahone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.