Rascasse Audience Intelligence

Psyche Audience in United States

A data profile of the people who buy, follow and care about Psyche in United States — modelled from more than twelve digital signal sources. Psyche has an estimated audience of 1,007,167 people in United States.

#12among New wave in United States#5251among Person in United States#3045in Music & Radio

The average Psyche fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jennifer Connelly, Depeche Mode, INXS, with strongest over-indexing on Jennifer Connelly (33.35× the country average).

Demographically, the Psyche audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psyche fan in United States is more male, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Jennifer Connelly.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psyche profile in United States.

Audience size
1M
in United States
Gender
36.1%♀
63.9% male
Age
39.4
average years
Country rank
#23560
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psyche fans

36.1% are female, 63.9% are male, average age 39.4.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Psyche audience in United States
MetricValue
Female36.1%
Male63.9%
Average age39.4
Estimated audience size1,007,167
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Psyche audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3935%
40-4934%
50+3%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Psyche audience comes from United States.

Worldwide audience distribution share by country for Psyche
CountryShare
United States39.0%
Germany13.4%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psyche audience in United States is strongest.

Fig. 05

Top regions by affinity

Psyche fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.25×
02California~100K1.18×
03Washington~30K1.18×
04Utah~10K1.16×
05Alaska~3K1.10×
06Maine~4K1.08×
07Vermont~2K1.08×
08Oklahoma~10K1.07×
09Connecticut~10K1.06×
10Idaho~6K1.06×
11Washington, District of Columbia~4K1.06×
12Arkansas~10K1.05×
13Hawaii~5K1.05×
14Montana~3K1.05×
15Massachusetts~20K1.04×
16Arizona~20K1.03×
17New Mexico~6K1.03×
18New Hampshire~4K1.03×
19Virginia~30K1.02×
20Louisiana~10K1.02×
21Pennsylvania~40K1.00×
22Georgia~30K1.00×
23Maryland~20K1.00×
24Missouri~20K1.00×
25New York~60K0.99×
26North Carolina~30K0.99×
27Colorado~20K0.99×
28Nevada~10K0.99×
29Kansas~9K0.99×
30Texas~90K0.98×
31Michigan~30K0.98×
32Minnesota~20K0.97×
33Kentucky~10K0.97×
34Nebraska~5K0.97×
35Tennessee~20K0.96×
36Alabama~10K0.96×
37Rhode Island~3K0.96×
38Delaware~3K0.95×
39Ohio~30K0.94×
40Indiana~20K0.94×
41Florida~70K0.92×
42Illinois~30K0.92×
43New Jersey~30K0.92×
44Wisconsin~20K0.92×
45South Carolina~20K0.92×
46West Virginia~5K0.92×
47Mississippi~8K0.91×
48Iowa~8K0.90×
49North Dakota~2K0.89×
50South Dakota~2K0.88×
Fig. 06

Affinity by region

Affinity by region — Psyche, United States
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psyche audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psyche audience
#·InterestCategoryAffinity×
01The Sisters of MercyMusic & Radio151.86×
02INXSMusic & Radio72.89×
03Depeche ModeMusic & Radio62.63×
04MobyMusic & Radio50.33×
05Sporting CristalSports41.57×
06CufflinkFashion & Accessoires39.72×
07Jennifer ConnellyMovies & TV33.35×
08Taika WaititiMovies & TV32.29×
09RammsteinMusic & Radio29.30×
10Billy IdolMusic & Radio22.80×
11DeftonesMusic & Radio20.01×
12Olivia MunnMovies & TV20.00×
13Seth GreenMovies & TV20.00×
14Melanie Martinez (singer)Music & Radio18.51×
15Anna FarisMovies & TV17.83×
16Cyndi LauperMusic & Radio17.46×
17RÜFÜSMusic & Radio15.07×
18KeyBankBusiness & Career14.79×
19Brittany SnowMovies & TV11.22×
20Vinyl RecordsMusic & Radio8.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psyche audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psyche audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
TraditionCONSERVATISM1.86×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psyche audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psyche have in United States?

Psyche has an estimated audience of 1,007,167 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psyche fans?

36.1% of Psyche fans are female, 63.9% are male, with an average age of 39.4 years.

03

Which brands do Psyche fans like most?

Psyche fans show strongest brand affinity for Jennifer Connelly (33.35×), Depeche Mode (62.63×), and INXS (72.89×) over the country average.

04

Where do Psyche fans live in United States?

Psyche fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Psyche fans also like?

Beyond Psyche itself, the audience over-indexes on Depeche Mode (62.63×), INXS (72.89×), Moby (50.33×), and Anna Faris (17.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Psyche audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psyche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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