Psyche Audience in United States

Psyche logo

Psyche has an estimated audience of 807,542 people in United States. 38.3% are female, 61.7% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Winemaking, Ayrton Senna, Home Delivery, Tulare County, California, Home construction.

The average Psyche fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winemaking, Ayrton Senna, Home Delivery, with strongest over-indexing on Winemaking (16.3× the country average). Demographically, the Psyche audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of Psyche fans

Demographic split for Psyche audience in United States
MetricValue
Female38.3%
Male61.7%
Average age37.8
Estimated audience size807,542

Audience persona

The typical Psyche fan in United States is more male, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Psyche in United States
RegionReachAffinity
California111,1021.25×
Texas70,8791.02×
Florida54,4601×
New York48,6671.08×
Pennsylvania26,5480.98×
Georgia26,3231.06×
Illinois26,1510.97×
North Carolina24,2311×
Ohio23,7500.95×
Virginia20,6041.05×
Michigan20,5920.98×
Washington20,3001.25×
New Jersey18,7180.91×
Arizona17,1681.04×
Massachusetts17,1061.08×
Tennessee16,0780.99×
Maryland14,1071.02×
Indiana14,0640.95×
Colorado13,2561.04×
Missouri12,8190.98×
Oregon12,0221.3×
Minnesota11,5221×
Wisconsin11,1260.92×
South Carolina10,9390.9×
Alabama10,8170.96×
Louisiana10,4951.01×
Oklahoma9,7371.09×
Kentucky9,6450.95×
Connecticut8,5601.06×
Utah8,3651.16×
Nevada8,0591.03×
Arkansas6,8411.03×
Iowa5,9670.9×
Kansas5,8720.92×
Mississippi5,6580.85×
Idaho4,2581.05×
New Mexico4,1801.03×
Nebraska3,7330.92×
Hawaii3,7121.07×
West Virginia3,3130.88×
New Hampshire3,1721×
Maine3,0731.06×
Washington, District of Columbia2,7641.14×
Rhode Island2,4700.96×
Montana2,1420.96×
Delaware2,0100.9×
Alaska1,8021.04×
Vermont1,4831.05×
South Dakota1,3580.73×
North Dakota1,2730.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psyche audience
BrandAffinityCategory
Winemaking16.3×Food & Beverages
Ayrton Senna30.85×Sports
Home Delivery5.87×Food & Beverages
Tulare County, California20×Travel & Leisure
Home construction2.67×Home & Garden
Gift registry22.74×Kids & Family
UK garage7.74×Music & Radio
Nationality2.95×Politics & Society
Home equity2.51×Home & Garden
John Havlicek18.09×Sports
Corona (band)6.28×Music & Radio
Minnesota1.65×Travel & Leisure
Pro-Ject3.73×Music & Radio
Elsword14.82×Games
Magazine (band)5.78×Music & Radio
Home staging4.06×Home & Garden
Schenectady County, New York20×Travel & Leisure
Vickie Guerrero11.21×Business & Career
Jasmine Star27.49×Business & Career
Goop3.93×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psyche audience
TraitClusterScore
TraditionCONSERVATISM1.7
LGBTQ+ IdentityOPEN1.47
Urban LifestyleOPEN1.39
MindfulnessBALANCE1.29
ExtroversionTHRILL1.28
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Psyche
CountryShare
United States42.5%
Germany13.8%
United Kingdom6.8%

See Psyche audiences in other countries

More New wave audiences in United States

Frequently asked questions

How many fans does Psyche have in United States?

Psyche has an estimated audience of 807,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Psyche fans?

38.3% of Psyche fans are female, 61.7% are male, with an average age of 37.8 years.

Which brands do Psyche fans like most?

Psyche fans show strongest brand affinity for Winemaking (16.3×), Ayrton Senna (30.85×), and Home Delivery (5.87×) over the country average.

Where do Psyche fans live in United States?

Psyche fans in United States are most concentrated in California (reach 111,102), Texas (reach 70,879), and Florida (reach 54,460). These three regions account for the largest share of the active audience.

What other brands do Psyche fans also like?

Beyond Psyche itself, the audience over-indexes on Ayrton Senna (30.85×), Home Delivery (5.87×), Tulare County, California (20×), and Home construction (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psyche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.