Psyche Audience in Germany
Psyche has an estimated audience of 262,007 people in Germany. 39.0% are female, 61.0% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software engineer, Dog breed, Ayrton Senna, Home Delivery, Zagreb.
The average Psyche fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software engineer, Dog breed, Ayrton Senna, with strongest over-indexing on Software engineer (60.77× the country average). Demographically, the Psyche audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Psyche fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 43.1 |
| Estimated audience size | 262,007 |
Audience persona
The typical Psyche fan in Germany is more male, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Software engineer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,833 | 1.08× |
| Bayern | 35,811 | 0.85× |
| Baden-Württemberg | 30,690 | 0.86× |
| Niedersachsen | 27,694 | 1.09× |
| Hessen | 19,107 | 0.96× |
| Rheinland-Pfalz | 14,483 | 1.1× |
| Sachsen | 14,196 | 1.1× |
| Berlin | 12,185 | 1.04× |
| Schleswig-Holstein | 9,266 | 0.98× |
| Brandenburg | 8,796 | 1.08× |
| Sachsen-Anhalt | 7,611 | 1.12× |
| Thüringen | 6,691 | 1× |
| Hamburg | 5,427 | 0.92× |
| Mecklenburg-Vorpommern | 5,326 | 1.06× |
| Saarland | 3,013 | 0.94× |
| Bremen | 1,817 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software engineer | 60.77× | Technology & Electronics |
| Dog breed | 4.04× | Pets & Animals |
| Ayrton Senna | 21.71× | Sports |
| Home Delivery | 8.28× | Food & Beverages |
| Zagreb | 11.7× | Travel & Leisure |
| Israel | 5.46× | Travel & Leisure |
| Goosebumps (film) | 20× | Movies & TV |
| Pediatric Hematology and Oncology | 13.6× | Health |
| DEFCON (video game) | 10.88× | Games |
| Winemaking | 6.06× | Food & Beverages |
| Progressive rock | 2.04× | Music & Radio |
| Hobby Lobby | 8.59× | Home & Garden |
| Unique Gifts | 1.59× | Shopping |
| Haberler | 1.5× | News |
| Da Hool | 19.87× | Music & Radio |
| Palestine Polytechnic University | 11.52× | Business & Career |
| Kotka | 21.01× | Travel & Leisure |
| Hormones: The Series | 7.86× | Movies & TV |
| Personalised Gifts | 1.68× | Home & Garden |
| Information sensitivity | 4.44× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.85 |
| Extroversion | THRILL | 1.72 |
| Mindfulness | BALANCE | 1.29 |
| Community Orientation | OPEN | 1.26 |
| Sports Activity | POWER | 1.2 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| Germany | 13.8% |
| United Kingdom | 6.8% |
See Psyche audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
Frequently asked questions
How many fans does Psyche have in Germany?
Psyche has an estimated audience of 262,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Psyche fans?
39.0% of Psyche fans are female, 61.0% are male, with an average age of 43.1 years.
Which brands do Psyche fans like most?
Psyche fans show strongest brand affinity for Software engineer (60.77×), Dog breed (4.04×), and Ayrton Senna (21.71×) over the country average.
Where do Psyche fans live in Germany?
Psyche fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,833), Bayern (reach 35,811), and Baden-Württemberg (reach 30,690). These three regions account for the largest share of the active audience.
What other brands do Psyche fans also like?
Beyond Psyche itself, the audience over-indexes on Dog breed (4.04×), Ayrton Senna (21.71×), Home Delivery (8.28×), and Zagreb (11.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psyche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.