A data profile of the people who buy, follow and care about Lele Pons in United States — modelled from more than twelve digital signal sources. Lele Pons has an estimated audience of 670,537 people in United States.
The average Lele Pons fan in United States is 26.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bad Bunny, FIFA World Cup, Maquillaje Profesional, with strongest over-indexing on Bad Bunny (5.56× the country average).
Demographically, the Lele Pons audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lele Pons fan in United States is more female, around 26.1 years old, with strong Mindfulness tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Lele Pons profile in United States.
62.9% are female, 37.1% are male, average age 26.1.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 26.1 |
| Estimated audience size | 670,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 61% | |
| 20-29 | 20% | |
| 30-39 | 9% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Lele Pons audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.7% |
| Mexico | 15.3% |
| Argentina | 5.5% |
Where the Lele Pons audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~100K | 1.91× | |
| 02 | Texas | ~100K | 1.53× | |
| 03 | California | ~100K | 1.50× | |
| 04 | New Jersey | ~30K | 1.34× | |
| 05 | New York | ~50K | 1.29× | |
| 06 | Illinois | ~30K | 1.26× | |
| 07 | Nevada | ~9K | 1.22× | |
| 08 | Connecticut | ~9K | 1.21× | |
| 09 | Utah | ~8K | 1.18× | |
| 10 | Arizona | ~20K | 1.16× | |
| 11 | New Mexico | ~4K | 1.11× | |
| 12 | Georgia | ~30K | 1.09× | |
| 13 | Massachusetts | ~20K | 1.09× | |
| 14 | Washington, District of Columbia | ~2K | 1.09× | |
| 15 | Rhode Island | ~3K | 1.06× | |
| 16 | Maryland | ~10K | 1.05× | |
| 17 | North Carolina | ~20K | 1.04× | |
| 18 | Virginia | ~20K | 1.02× | |
| 19 | Oklahoma | ~9K | 1.02× | |
| 20 | Nebraska | ~4K | 1.01× | |
| 21 | Oregon | ~9K | 1.00× | |
| 22 | Colorado | ~10K | 0.99× | |
| 23 | Washington | ~10K | 0.98× | |
| 24 | Kansas | ~6K | 0.98× | |
| 25 | Louisiana | ~9K | 0.97× | |
| 26 | Pennsylvania | ~20K | 0.96× | |
| 27 | Indiana | ~10K | 0.96× | |
| 28 | Kentucky | ~9K | 0.95× | |
| 29 | Arkansas | ~6K | 0.95× | |
| 30 | Hawaii | ~3K | 0.93× | |
| 31 | Ohio | ~20K | 0.92× | |
| 32 | Tennessee | ~10K | 0.92× | |
| 33 | Wisconsin | ~10K | 0.91× | |
| 34 | Minnesota | ~10K | 0.91× | |
| 35 | Iowa | ~6K | 0.91× | |
| 36 | Delaware | ~2K | 0.91× | |
| 37 | South Carolina | ~10K | 0.90× | |
| 38 | Idaho | ~3K | 0.90× | |
| 39 | North Dakota | ~1K | 0.89× | |
| 40 | Missouri | ~10K | 0.88× | |
| 41 | Michigan | ~20K | 0.86× | |
| 42 | South Dakota | ~1K | 0.86× | |
| 43 | Alaska | ~1K | 0.86× | |
| 44 | Alabama | ~9K | 0.85× | |
| 45 | Mississippi | ~5K | 0.84× | |
| 46 | Montana | ~2K | 0.83× | |
| 47 | New Hampshire | ~2K | 0.82× | |
| 48 | West Virginia | ~3K | 0.81× | |
| 49 | Vermont | ~1K | 0.79× | |
| 50 | Maine | ~2K | 0.74× |
The strongest cross-interests of the Lele Pons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Latin Music | Music & Radio | 9.75× | ||
| 02 | Maquillaje Profesional | Beauty & Wellness | 7.65× | ||
| 03 | KaRoL G | Music & Radio | 6.82× | ||
| 04 | El Palacio de Hierro | Shopping | 6.42× | ||
| 05 | Bad Bunny | Music & Radio | 5.56× | ||
| 06 | Regional styles of Mexican music | Music & Radio | 5.21× | ||
| 07 | Duolingo | Business & Career | 5.02× | ||
| 08 | Liga MX | Sports | 4.86× | ||
| 09 | Salsa (dance) | Music & Radio | 4.69× | ||
| 10 | Latin dance | Sports | 4.50× | ||
| 11 | Moda Feminina | Fashion & Accessoires | 4.37× | ||
| 12 | Salsa music | Music & Radio | 4.24× | ||
| 13 | Bachata (dance) | Music & Radio | 4.24× | ||
| 14 | Latin pop | Music & Radio | 3.22× | ||
| 15 | Real Madrid C.F. | Sports | 3.11× | ||
| 16 | Latin music (genre) | Music & Radio | 2.71× | ||
| 17 | Cars (film) | Movies & TV | 2.70× | ||
| 18 | Reggaeton | Music & Radio | 2.57× | ||
| 19 | FIFA World Cup | Sports | 2.27× | ||
| 20 | KPop Demon Hunters | Movies & TV | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.48× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Pet Ownership | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Convenience Orientation | PREMIUM | 0.64× | |
| Community Orientation | OPEN | 0.66× |
Lele Pons has an estimated audience of 670,537 people in United States, concentrated in California and Texas.
62.9% of Lele Pons fans are female, 37.1% are male, with an average age of 26.1 years.
Lele Pons fans show strongest brand affinity for Bad Bunny (5.56×), FIFA World Cup (2.27×), and Maquillaje Profesional (7.65×) over the country average.
Lele Pons fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lele Pons itself, the audience over-indexes on FIFA World Cup (2.27×), Maquillaje Profesional (7.65×), Real Madrid C.F. (3.11×), and Latin Music (9.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lele Pons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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