Pop-up ad Audience in United States
Pop-up ad has an estimated audience of 361,131 people in United States. 58.7% are female, 41.3% are male, average age 39.2. Top brand affinities: Cam Ward, Dental hygienist, Jaws, Home equity, Vocal harmony.
Top brand affinities include Cam Ward, Dental hygienist, Jaws, with strongest over-indexing on Cam Ward (12.37× the country average). Demographically, the Pop-up ad audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Travelling.
Category: Business & Career · Type: Topic
Demographics of Pop-up ad fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.2 |
| Estimated audience size | 361,131 |
Audience persona
The typical Pop-up ad fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Cam Ward.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 12.37× | Sports |
| Dental hygienist | 19.19× | Health |
| Jaws | 10.28× | Movies & TV |
| Home equity | 2.37× | Home & Garden |
| Vocal harmony | 5.42× | Music & Radio |
| Urban horticulture | 4.15× | Home & Garden |
| Hidden Objects Games | 19.19× | Games |
| Historic site | 4.77× | Arts & Culture |
| Grinch | 4.07× | Movies & TV |
| Carnival of Souls | 19.19× | Movies & TV |
| Nebraska Cornhuskers football | 3.23× | Sports |
| Home staging | 4.57× | Home & Garden |
| Superior Hiking Trail | 11.02× | Travel & Leisure |
| JDSU | 2.15× | Business & Career |
| Hibachi | 5.26× | Food & Beverages |
| Bank account | 1.54× | Business & Career |
| Nipsey Hussle | 3.46× | Music & Radio |
| GILT | 6.84× | Shopping |
| Staycation | 1.86× | Home & Garden |
| Google Home | 3.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.4 |
| Travelling | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Sustainability | BALANCE | 1.23 |
| Creativity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 66.0% |
| Germany | 4.3% |
| Italy | 4.1% |
See Pop-up ad audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pop-up ad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.