Rascasse Audience Intelligence

Pop-up ad Audience in United States

A data profile of the people who buy, follow and care about Pop-up ad in United States — modelled from more than twelve digital signal sources. Pop-up ad has an estimated audience of 361,131 people in United States.

#12732among Topic in United States#2690in Business & Career

The average Pop-up ad fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MeUndies, Sabrina Carpenter, Lea Salonga, with strongest over-indexing on MeUndies (60.39× the country average).

Demographically, the Pop-up ad audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pop-up ad fan in United States is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for MeUndies.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop-up ad profile in United States.

Audience size
361K
in United States
Gender
58.7%♀
41.3% male
Age
39.2
average years
Country rank
#43904
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop-up ad fans

58.7% are female, 41.3% are male, average age 39.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Pop-up ad audience in United States
MetricValue
Female58.7%
Male41.3%
Average age39.2
Estimated audience size361,131
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Pop-up ad audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Pop-up ad audience comes from United States.

Worldwide audience distribution share by country for Pop-up ad
CountryShare
Japan66.0%
Germany4.3%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop-up ad audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop-up ad fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.26×
02Nevada~4K1.18×
03Missouri~7K1.14×
04Alaska<1K1.09×
05Kentucky~5K1.06×
06South Dakota<1K1.06×
07Vermont<1K1.06×
08North Carolina~10K1.04×
09Nebraska~2K1.04×
10North Dakota<1K1.04×
11Virginia~9K1.03×
12Arkansas~3K1.03×
13Idaho~2K1.03×
14Montana~1K1.02×
15New Hampshire~1K1.01×
16Rhode Island~1K1.01×
17Alabama~5K1.00×
18Georgia~10K0.99×
19Maryland~6K0.99×
20South Carolina~5K0.99×
21Oklahoma~4K0.99×
22Kansas~3K0.99×
23New Mexico~2K0.99×
24Hawaii~2K0.99×
25Delaware<1K0.99×
26West Virginia~2K0.98×
27Maine~1K0.98×
28Pennsylvania~10K0.97×
29Indiana~6K0.97×
30Louisiana~5K0.97×
31Oregon~4K0.97×
32Washington~7K0.96×
33Connecticut~3K0.96×
34Washington, District of Columbia~1K0.96×
35Mississippi~3K0.95×
36Iowa~3K0.95×
37Michigan~9K0.94×
38Arizona~7K0.94×
39Minnesota~5K0.93×
40Ohio~10K0.92×
41Tennessee~7K0.92×
42Texas~30K0.91×
43New Jersey~8K0.91×
44Wisconsin~5K0.91×
45Illinois~10K0.90×
46Massachusetts~6K0.90×
47California~30K0.87×
48Colorado~5K0.87×
49New York~20K0.86×
50Florida~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Pop-up ad, United States
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop-up ad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop-up ad audience
#·InterestCategoryAffinity×
01MeUndiesFashion & Accessoires60.39×
02Lea SalongaMovies & TV47.32×
03Crystal LightFood & Beverages36.47×
04Bridgit MendlerMovies & TV19.19×
05Germany national football teamSports19.19×
06Stacy KeiblerMovies & TV19.19×
071stdibsShopping19.19×
08Naomi ScottMovies & TV16.61×
09Private bankBusiness & Career14.14×
10Olivia HoltMovies & TV13.19×
11Jennette McCurdyMovies & TV9.73×
12Sabrina CarpenterMusic & Radio8.51×
13Sustainable energyHome & Garden4.37×
14FedExBusiness & Career3.71×
15Discount storesShopping3.02×
16Planet FitnessSports2.90×
17Mortgage loansBusiness & Career2.83×
18Shopping mallsShopping2.57×
19AirbnbTravel & Leisure2.38×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop-up ad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop-up ad audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.76×
Convenience OrientationPREMIUM1.67×
SustainabilityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop-up ad audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop-up ad have in United States?

Pop-up ad has an estimated audience of 361,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pop-up ad fans?

58.7% of Pop-up ad fans are female, 41.3% are male, with an average age of 39.2 years.

03

Which brands do Pop-up ad fans like most?

Pop-up ad fans show strongest brand affinity for MeUndies (60.39×), Sabrina Carpenter (8.51×), and Lea Salonga (47.32×) over the country average.

04

Where do Pop-up ad fans live in United States?

Pop-up ad fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pop-up ad fans also like?

Beyond Pop-up ad itself, the audience over-indexes on Sabrina Carpenter (8.51×), Lea Salonga (47.32×), Bridgit Mendler (19.19×), and Naomi Scott (16.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Pop-up ad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop-up ad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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