Pop-up ad Audience in Germany
Pop-up ad has an estimated audience of 394,462 people in Germany. 55.8% are female, 44.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Queens College, City University of New York, Uji, Kyoto, Gil Ofarim, Progressive rock, Esra Erol.
The average Pop-up ad fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Queens College, City University of New York, Uji, Kyoto, Gil Ofarim, with strongest over-indexing on Queens College, City University of New York (173.33× the country average). Demographically, the Pop-up ad audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pop-up ad fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 42.0 |
| Estimated audience size | 394,462 |
Audience persona
The typical Pop-up ad fan in Germany is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Queens College, City University of New York.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,578 | 0.48× |
| Bayern | 28,879 | 0.46× |
| Baden-Württemberg | 21,493 | 0.4× |
| Niedersachsen | 16,628 | 0.43× |
| Berlin | 14,304 | 0.81× |
| Rheinland-Pfalz | 14,259 | 0.72× |
| Sachsen | 13,535 | 0.7× |
| Hessen | 13,354 | 0.44× |
| Brandenburg | 12,558 | 1.03× |
| Schleswig-Holstein | 12,212 | 0.86× |
| Bremen | 11,625 | 3.45× |
| Thüringen | 11,161 | 1.11× |
| Sachsen-Anhalt | 10,839 | 1.06× |
| Saarland | 9,477 | 1.96× |
| Hamburg | 8,767 | 0.98× |
| Mecklenburg-Vorpommern | 8,342 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 173.33× | Business & Career |
| Uji, Kyoto | 41.74× | Travel & Leisure |
| Gil Ofarim | 1.73× | Music & Radio |
| Progressive rock | 1.55× | Music & Radio |
| Esra Erol | 5.53× | Movies & TV |
| Birthday Gifts | 1.52× | Kids & Family |
| Handmade Gifts | 1.52× | Kids & Family |
| Snow White (Fables) | 1.59× | Literature |
| Jaguar F-Pace | 3.86× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.49× | Music & Radio |
| Cachorro | 1.62× | Pets & Animals |
| Building insulation | 1.92× | Home & Garden |
| Liberace | 2.64× | Music & Radio |
| Emperor Entertainment Group | 1.51× | Business & Career |
| Rockland County, New York | 3.44× | Travel & Leisure |
| Timo Hildebrand | 3.37× | Sports |
| Information sensitivity | 1.89× | Technology & Electronics |
| Jacob Tremblay | 1.7× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Hatten | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.5 |
| Luxury Orientation | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.3 |
| Indulgence | JOY | 1.28 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 66.0% |
| Germany | 4.3% |
| Italy | 4.1% |
See Pop-up ad audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pop-up ad have in Germany?
Pop-up ad has an estimated audience of 394,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pop-up ad fans?
55.8% of Pop-up ad fans are female, 44.2% are male, with an average age of 42.0 years.
Which brands do Pop-up ad fans like most?
Pop-up ad fans show strongest brand affinity for Queens College, City University of New York (173.33×), Uji, Kyoto (41.74×), and Gil Ofarim (1.73×) over the country average.
Where do Pop-up ad fans live in Germany?
Pop-up ad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,578), Bayern (reach 28,879), and Baden-Württemberg (reach 21,493). These three regions account for the largest share of the active audience.
What other brands do Pop-up ad fans also like?
Beyond Pop-up ad itself, the audience over-indexes on Uji, Kyoto (41.74×), Gil Ofarim (1.73×), Progressive rock (1.55×), and Esra Erol (5.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pop-up ad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.