Crystal Light Audience in United States

Crystal Light logo

Crystal Light has an estimated audience of 411,799 people in United States. 58.9% are female, 41.1% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Caramel (film), Olga Kurylenko, crystal hefner, Mido (footballer), Quartz.

The average Crystal Light fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Caramel (film), Olga Kurylenko, crystal hefner, with strongest over-indexing on Caramel (film) (132.53× the country average). Demographically, the Crystal Light audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Crystal Light fans

Demographic split for Crystal Light audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.0
Estimated audience size411,799

Audience persona

The typical Crystal Light fan in United States is more female, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Caramel (film).

Top regions in United States

Top regions ranked by reach for Crystal Light in United States
RegionReachAffinity
California50,4181.11×
Texas35,9421.02×
Florida32,6571.17×
New York26,3331.14×
Illinois15,8621.16×
Pennsylvania13,4170.97×
Ohio12,8851.02×
Georgia12,2410.96×
North Carolina11,3280.91×
Michigan11,1911.04×
New Jersey9,9580.95×
Washington9,6431.17×
Virginia9,4190.94×
Massachusetts9,2541.14×
Arizona8,9371.06×
Maryland7,6931.09×
Indiana7,5121×
Wisconsin7,4861.21×
Tennessee7,4010.9×
Minnesota7,1091.2×
Missouri6,4370.97×
Louisiana5,8171.1×
Colorado5,8030.89×
South Carolina5,6370.91×
Alabama5,6240.98×
Oregon5,4171.15×
Kentucky4,7920.93×
Connecticut4,6871.13×
Utah4,6581.26×
Nevada4,2471.07×
Oklahoma4,0410.88×
Iowa3,4281.01×
Kansas3,0450.94×
Mississippi2,9560.87×
Hawaii2,6941.52×
Arkansas2,6390.78×
Idaho2,2431.09×
Nebraska2,0811.01×
New Mexico1,7270.84×
New Hampshire1,5060.93×
Rhode Island1,4821.13×
West Virginia1,3190.69×
Maine1,2970.88×
Delaware1,1621.02×
Alaska1,0161.15×
Washington, District of Columbia9640.78×
Montana8950.78×
South Dakota8340.88×
North Dakota8320.98×
Vermont5520.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crystal Light audience
BrandAffinityCategory
Caramel (film)132.53×Movies & TV
Olga Kurylenko80.12×Fashion & Accessoires
crystal hefner115.54×Fashion & Accessoires
Mido (footballer)96.66×Sports
Quartz15.08×Fashion & Accessoires
Carmen Electra33.39×Movies & TV
T.A.T.u.57.73×Music & Radio
The White Dress116.52×
Spot the difference47.07×Games
Crystal Island98.1×Games
Gardenscapes22.48×Games
Mount Etna59.67×Travel & Leisure
Tramontina63.09×Business & Career
Candy Crush Soda Saga23.86×Games
Faculty of Medicine Siriraj Hospital, Mahidol University38.28×Business & Career
Bloons TD43.98×Games
Patrick Dempsey12.95×Movies & TV
Iraq national football team75.04×Sports
Flex (magazine)20.92×Sports
Stacy Keibler20.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crystal Light audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
MindfulnessBALANCE1.8
Family OrientationCONSERVATISM1.42
Healthy LifestyleBALANCE1.41
Price SensitivityPREMIUM1.37
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Crystal Light
CountryShare
United States52.8%
United Kingdom6.1%
India4.8%

See Crystal Light audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Crystal Light have in United States?

Crystal Light has an estimated audience of 411,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Crystal Light fans?

58.9% of Crystal Light fans are female, 41.1% are male, with an average age of 35.0 years.

Which brands do Crystal Light fans like most?

Crystal Light fans show strongest brand affinity for Caramel (film) (132.53×), Olga Kurylenko (80.12×), and crystal hefner (115.54×) over the country average.

Where do Crystal Light fans live in United States?

Crystal Light fans in United States are most concentrated in California (reach 50,418), Texas (reach 35,942), and Florida (reach 32,657). These three regions account for the largest share of the active audience.

What other brands do Crystal Light fans also like?

Beyond Crystal Light itself, the audience over-indexes on Olga Kurylenko (80.12×), crystal hefner (115.54×), Mido (footballer) (96.66×), and Quartz (15.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crystal Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.