Rascasse Audience Intelligence

Crystal Light Target Market in United States

A data profile of the people who buy, follow and care about Crystal Light in United States — modelled from more than twelve digital signal sources. Crystal Light has an estimated audience of 410,106 people in United States.

#4250among Brand in United States#2171in Food & Beverages

The average Crystal Light fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caramel (film), Olga Kurylenko, crystal hefner, with strongest over-indexing on Caramel (film) (132.53× the country average).

Demographically, the Crystal Light audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crystal Light fan in United States is more female, around 35.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Caramel (film).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crystal Light profile in United States.

Audience size
410K
in United States
Gender
58.9%♀
41.1% male
Age
35.0
average years
Country rank
#41040
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crystal Light

58.9% are female, 41.1% are male, average age 35.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Crystal Light audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.0
Estimated audience size410,106
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Crystal Light audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3919%
40-4919%
50+11%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Crystal Light audience comes from United States.

Worldwide audience distribution share by country for Crystal Light
CountryShare
United States52.6%
United Kingdom6.0%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crystal Light audience in United States is strongest.

Fig. 05

Top regions by affinity

Crystal Light customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.43×
02Minnesota~7K1.25×
03Utah~4K1.21×
04Connecticut~5K1.16×
05Alaska~1K1.16×
06Florida~30K1.14×
07Massachusetts~9K1.14×
08Wisconsin~7K1.14×
09Washington~9K1.12×
10Oregon~5K1.12×
11Rhode Island~1K1.11×
12Louisiana~6K1.10×
13Illinois~20K1.09×
14New York~20K1.08×
15Arizona~9K1.07×
16Maryland~8K1.06×
17Idaho~2K1.06×
18Nebraska~2K1.05×
19California~50K1.04×
20North Dakota<1K1.04×
21Michigan~10K1.03×
22Nevada~4K1.02×
23Iowa~3K1.02×
24Delaware~1K1.02×
25Texas~40K0.99×
26Indiana~7K0.99×
27Ohio~10K0.98×
28New Hampshire~2K0.98×
29Kentucky~5K0.96×
30Missouri~6K0.95×
31Alabama~5K0.95×
32South Dakota<1K0.95×
33Mississippi~3K0.94×
34Georgia~10K0.93×
35New Jersey~10K0.92×
36Kansas~3K0.92×
37Maine~1K0.92×
38Pennsylvania~10K0.91×
39Virginia~9K0.91×
40Tennessee~7K0.90×
41South Carolina~6K0.90×
42New Mexico~2K0.90×
43North Carolina~10K0.89×
44Colorado~6K0.89×
45Oklahoma~4K0.89×
46Montana~1K0.88×
47Vermont<1K0.88×
48Washington, District of Columbia~1K0.86×
49Arkansas~3K0.85×
50West Virginia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Crystal Light, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crystal Light audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crystal Light audience
#·InterestCategoryAffinity×
01Caramel (film)Movies & TV132.53×
02The White DressWebsite / Newspaper / Magazine116.52×
03crystal hefnerFashion & Accessoires115.54×
04Crystal IslandGames98.10×
05Mido (footballer)Sports96.66×
06Olga KurylenkoFashion & Accessoires80.12×
07Iraq national football teamSports75.04×
08TramontinaBusiness & Career63.09×
09Mount EtnaTravel & Leisure59.67×
10T.A.T.u.Music & Radio57.73×
11Spot the differenceGames47.07×
12Bloons TDGames43.98×
13Faculty of Medicine Siriraj Hospital, Mahidol UniversityBusiness & Career38.28×
14Carmen ElectraMovies & TV33.39×
15Fab.comHome & Garden31.74×
16Candy Crush Soda SagaGames23.86×
17GardenscapesGames22.48×
18Flex (magazine)Sports20.92×
19QuartzFashion & Accessoires15.08×
20Patrick DempseyMovies & TV12.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crystal Light audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crystal Light audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.94×
MindfulnessBALANCE1.86×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crystal Light audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.67×
Need for SecurityCONSERVATISM0.71×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crystal Light's target market in United States?

Crystal Light's target market in United States covers an estimated 410,106 people, concentrated in California and Texas.

02

What is the gender split and age of Crystal Light customers?

58.9% of the Crystal Light audience are female, 41.1% are male, with an average age of 35.0 years.

03

Which brands do Crystal Light fans like most?

Crystal Light fans show strongest brand affinity for Caramel (film) (132.53×), Olga Kurylenko (80.12×), and crystal hefner (115.54×) over the country average.

04

Where do Crystal Light fans live in United States?

Crystal Light fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Crystal Light fans also like?

Beyond Crystal Light itself, the audience over-indexes on Olga Kurylenko (80.12×), crystal hefner (115.54×), Mido (footballer) (96.66×), and Carmen Electra (33.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Crystal Light audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crystal Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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