A data profile of the people who buy, follow and care about Spot the difference in United States — modelled from more than twelve digital signal sources. Spot the difference has an estimated audience of 534,197 people in United States.
The average Spot the difference fan in United States is 34.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
The key figures that characterise the Spot the difference profile in United States.
57.7% are female, 42.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 34.5 |
| Estimated audience size | 534,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 12% | |
| 30-39 | 12% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide Spot the difference audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.7% |
| United Kingdom | 9.4% |
| Japan | 7.5% |
Where the Spot the difference audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~10K | 1.44× | |
| 02 | Iowa | ~6K | 1.29× | |
| 03 | Nebraska | ~3K | 1.18× | |
| 04 | Pennsylvania | ~20K | 1.16× | |
| 05 | Virginia | ~10K | 1.14× | |
| 06 | Wisconsin | ~9K | 1.14× | |
| 07 | Illinois | ~20K | 1.13× | |
| 08 | Massachusetts | ~10K | 1.13× | |
| 09 | Washington | ~10K | 1.12× | |
| 10 | Kentucky | ~8K | 1.12× | |
| 11 | Mississippi | ~5K | 1.11× | |
| 12 | Vermont | ~1K | 1.08× | |
| 13 | Connecticut | ~6K | 1.07× | |
| 14 | Utah | ~5K | 1.07× | |
| 15 | New York | ~30K | 1.06× | |
| 16 | South Dakota | ~1K | 1.06× | |
| 17 | North Dakota | ~1K | 1.06× | |
| 18 | Missouri | ~9K | 1.05× | |
| 19 | Oregon | ~6K | 1.05× | |
| 20 | New Hampshire | ~2K | 1.05× | |
| 21 | Maine | ~2K | 1.05× | |
| 22 | Ohio | ~20K | 1.04× | |
| 23 | Georgia | ~20K | 1.01× | |
| 24 | Maryland | ~9K | 1.01× | |
| 25 | Hawaii | ~2K | 1.01× | |
| 26 | Washington, District of Columbia | ~2K | 1.01× | |
| 27 | Arkansas | ~4K | 1.00× | |
| 28 | New Jersey | ~10K | 0.99× | |
| 29 | West Virginia | ~2K | 0.99× | |
| 30 | California | ~60K | 0.98× | |
| 31 | North Carolina | ~20K | 0.97× | |
| 32 | Kansas | ~4K | 0.96× | |
| 33 | Indiana | ~9K | 0.95× | |
| 34 | Idaho | ~3K | 0.94× | |
| 35 | Alaska | ~1K | 0.94× | |
| 36 | Colorado | ~8K | 0.93× | |
| 37 | Rhode Island | ~2K | 0.93× | |
| 38 | Delaware | ~1K | 0.93× | |
| 39 | Louisiana | ~6K | 0.92× | |
| 40 | Michigan | ~10K | 0.91× | |
| 41 | Texas | ~40K | 0.90× | |
| 42 | Oklahoma | ~5K | 0.90× | |
| 43 | Montana | ~1K | 0.90× | |
| 44 | Arizona | ~10K | 0.88× | |
| 45 | Tennessee | ~9K | 0.88× | |
| 46 | South Carolina | ~7K | 0.88× | |
| 47 | Alabama | ~7K | 0.88× | |
| 48 | New Mexico | ~2K | 0.85× | |
| 49 | Nevada | ~4K | 0.84× | |
| 50 | Florida | ~30K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Spot the difference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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