BlackBerry Audience in Germany
BlackBerry has an estimated audience of 261,021 people in Germany. 58.9% are female, 41.1% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sialkot, Rani Mukerji, Jackie Chan, Stellan Skarsgård, Luc Besson.
The average BlackBerry fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sialkot, Rani Mukerji, Jackie Chan, with strongest over-indexing on Sialkot (71.64× the country average). Demographically, the BlackBerry audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics
Demographics of BlackBerry fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 38.9 |
| Estimated audience size | 261,021 |
Audience persona
The typical BlackBerry fan in Germany is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sialkot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,240 | 1.13× |
| Bayern | 84,707 | 1.1× |
| Baden-Württemberg | 70,998 | 1.08× |
| Hessen | 49,558 | 1.35× |
| Niedersachsen | 47,062 | 1.01× |
| Berlin | 29,173 | 1.36× |
| Rheinland-Pfalz | 22,056 | 0.92× |
| Sachsen | 21,434 | 0.91× |
| Schleswig-Holstein | 16,118 | 0.93× |
| Brandenburg | 12,518 | 0.84× |
| Hamburg | 12,295 | 1.13× |
| Thüringen | 10,121 | 0.83× |
| Sachsen-Anhalt | 9,842 | 0.79× |
| Mecklenburg-Vorpommern | 6,584 | 0.72× |
| Saarland | 5,154 | 0.87× |
| Bremen | 4,203 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sialkot | 71.64× | Travel & Leisure |
| Rani Mukerji | 61× | Movies & TV |
| Jackie Chan | 17.18× | Movies & TV |
| Stellan Skarsgård | 21.63× | Movies & TV |
| Luc Besson | 27.98× | Movies & TV |
| Free Mobile | 57.14× | Technology & Electronics |
| Highway (2014 Hindi film) | 45.6× | |
| Oanda Corporation | 19.98× | Business & Career |
| Multi-function printer | 29.36× | Technology & Electronics |
| Alexandra Stan | 49.07× | Music & Radio |
| Refurbed | 4× | Technology & Electronics |
| Nicole Scherzinger | 14.92× | Music & Radio |
| Studio | 7.13× | Home & Garden |
| New Islamabad International Airport | 90.64× | Travel & Leisure |
| R. Madhavan | 52.35× | Movies & TV |
| Cumhuriyet | 7.11× | News |
| Honda Jazz | 16.02× | Cars & Mobility |
| Chuck Norris | 4.96× | Movies & TV |
| Toyota Fortuner | 12.64× | Cars & Mobility |
| Punjabi University | 67.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.77 |
| Price Sensitivity | PREMIUM | 1.51 |
| Travelling | THRILL | 1.43 |
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 13.0% |
| Spain | 5.5% |
See BlackBerry audiences in other countries
More Consumer electronics audiences in Germany
Frequently asked questions
How many fans does BlackBerry have in Germany?
BlackBerry has an estimated audience of 261,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BlackBerry fans?
58.9% of BlackBerry fans are female, 41.1% are male, with an average age of 38.9 years.
Which brands do BlackBerry fans like most?
BlackBerry fans show strongest brand affinity for Sialkot (71.64×), Rani Mukerji (61×), and Jackie Chan (17.18×) over the country average.
Where do BlackBerry fans live in Germany?
BlackBerry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,240), Bayern (reach 84,707), and Baden-Württemberg (reach 70,998). These three regions account for the largest share of the active audience.
What other brands do BlackBerry fans also like?
Beyond BlackBerry itself, the audience over-indexes on Rani Mukerji (61×), Jackie Chan (17.18×), Stellan Skarsgård (21.63×), and Luc Besson (27.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BlackBerry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.