little monsters Audience in United States

little monsters has an estimated audience of 667,667 people in United States. 60.8% are female, 39.2% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Baby toys, Google Maps, Spar (retailer), Khan Academy, Circle K.

The average little monsters fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Baby toys, Google Maps, Spar (retailer), with strongest over-indexing on Baby toys (42.23× the country average). Demographically, the little monsters audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of little monsters fans

Demographic split for little monsters audience in United States
MetricValue
Female60.8%
Male39.2%
Average age31.3
Estimated audience size667,667

Audience persona

The typical little monsters fan in United States is more female, around 31.3 years old, with strong Pet Ownership tendencies and a notable affinity for Baby toys.

Top regions in United States

Top regions ranked by reach for little monsters in United States
RegionReachAffinity
California63,1890.86×
Texas54,8710.96×
Florida35,6690.79×
New York28,6790.77×
Ohio25,8551.26×
Pennsylvania23,0341.02×
Illinois21,2230.95×
Michigan19,0901.09×
Colorado17,4951.66×
North Carolina17,1020.85×
Indiana16,4741.35×
Georgia16,2920.79×
Arizona14,6641.08×
Tennessee14,2941.07×
Washington13,5641.01×
Missouri13,1351.22×
New Jersey11,8640.7×
Virginia11,6740.72×
Kentucky10,9621.31×
Massachusetts10,8900.83×
Wisconsin10,7991.08×
Oklahoma9,3601.26×
Oregon8,7661.15×
Louisiana8,4140.98×
South Carolina8,1350.81×
Minnesota8,0440.84×
Maryland7,8140.68×
Alabama7,6460.82×
Iowa6,3981.16×
Arkansas6,3501.15×
Nevada6,3360.98×
Utah6,3081.05×
Kansas6,0921.16×
Connecticut5,3710.8×
Mississippi4,9880.91×
New Mexico4,2991.28×
Nebraska3,9171.17×
West Virginia3,8741.25×
Idaho3,8091.14×
New Hampshire3,0801.17×
Maine2,7101.13×
Montana2,0311.1×
Rhode Island1,8970.89×
Hawaii1,7240.6×
Delaware1,5560.84×
South Dakota1,4510.94×
North Dakota1,3290.97×
Alaska1,2720.89×
Wyoming1,1121.12×
Vermont1,0590.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for little monsters audience
BrandAffinityCategory
Baby toys42.23×Kids & Family
Google Maps9.76×Internet & Social Media
Spar (retailer)116.78×Shopping
Khan Academy16.6×Business & Career
Circle K11.61×Shopping
Kendra Scott16.33×Fashion & Accessoires
Anna Kendrick20.69×Movies & TV
DuckDuckGo12.8×Internet & Social Media
Indeed.com4.96×Business & Career
Apple Store9.5×Shopping
Jollibee12.32×Food & Beverages
Camila Cabello20.98×Music & Radio
StubHub9.97×Travel & Leisure
Aesop22.6×Beauty & Wellness
Orange19.06×Technology & Electronics
Courteney Cox15.38×Movies & TV
Idris Elba13.97×Movies & TV
Rent the Runway16.74×Shopping
Redbubble20.73×Literature
Orlando Bloom14.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by little monsters audience
TraitClusterScore
Pet OwnershipJOY1.89
ExtroversionTHRILL1.75
LGBTQ+ IdentityOPEN1.66
Community OrientationOPEN1.42
Luxury OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for little monsters
CountryShare
United States68.8%
Brazil8.7%
United Kingdom6.5%

See little monsters audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does little monsters have in United States?

little monsters has an estimated audience of 667,667 people in United States, concentrated in California and Texas.

What is the gender split and age of little monsters fans?

60.8% of little monsters fans are female, 39.2% are male, with an average age of 31.3 years.

Which brands do little monsters fans like most?

little monsters fans show strongest brand affinity for Baby toys (42.23×), Google Maps (9.76×), and Spar (retailer) (116.78×) over the country average.

Where do little monsters fans live in United States?

little monsters fans in United States are most concentrated in California (reach 63,189), Texas (reach 54,871), and Florida (reach 35,669). These three regions account for the largest share of the active audience.

What other brands do little monsters fans also like?

Beyond little monsters itself, the audience over-indexes on Google Maps (9.76×), Spar (retailer) (116.78×), Khan Academy (16.6×), and Circle K (11.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for little monsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.