Rascasse Audience Intelligence

little monsters Audience in United States

A data profile of the people who buy, follow and care about little monsters in United States — modelled from more than twelve digital signal sources. little monsters has an estimated audience of 673,036 people in United States.

#103among Comedy in United States#2591among Movie / TV Show / Series in United States#5690in Movies & TV

The average little monsters fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spar (retailer), Baby toys, Baby food, with strongest over-indexing on Spar (retailer) (114.6× the country average).

Demographically, the little monsters audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical little monsters fan in United States is more female, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Spar (retailer).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the little monsters profile in United States.

Audience size
673K
in United States
Gender
60.8%♀
39.2% male
Age
31.3
average years
Country rank
#30623
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of little monsters viewers

60.8% are female, 39.2% are male, average age 31.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for little monsters audience in United States
MetricValue
Female60.8%
Male39.2%
Average age31.3
Estimated audience size673,036
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the little monsters audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4911%
50+9%
Fig. 04

Worldwide distribution

73.1%

of the worldwide little monsters audience comes from United States.

Worldwide audience distribution share by country for little monsters
CountryShare
United States73.1%
United Kingdom6.1%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the little monsters audience in United States is strongest.

Fig. 05

Top regions by affinity

little monsters fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K1.48×
02Kentucky~10K1.40×
03Indiana~20K1.30×
04Oklahoma~10K1.29×
05Maine~3K1.29×
06Ohio~30K1.26×
07New Mexico~4K1.25×
08Missouri~10K1.24×
09West Virginia~4K1.20×
10Arkansas~6K1.18×
11Iowa~6K1.18×
12Kansas~6K1.18×
13Idaho~4K1.17×
14Oregon~9K1.14×
15Nebraska~4K1.11×
16New Hampshire~3K1.11×
17North Dakota~2K1.11×
18Michigan~20K1.08×
19Montana~2K1.07×
20South Dakota~2K1.06×
21Pennsylvania~20K1.03×
22Arizona~10K1.03×
23Alaska~1K1.02×
24Tennessee~10K1.01×
25Louisiana~9K1.01×
26Wisconsin~10K1.00×
27Utah~6K0.99×
28Vermont~1K0.97×
29Nevada~6K0.95×
30Mississippi~5K0.94×
31Texas~50K0.93×
32Illinois~20K0.93×
33Washington~10K0.93×
34Rhode Island~2K0.93×
35Delaware~2K0.93×
36North Carolina~20K0.87×
37Alabama~8K0.84×
38Connecticut~6K0.83×
39Minnesota~8K0.82×
40Massachusetts~10K0.81×
41California~60K0.80×
42South Carolina~8K0.78×
43Georgia~20K0.73×
44Florida~30K0.72×
45Hawaii~2K0.71×
46New York~30K0.70×
47New Jersey~10K0.69×
48Maryland~8K0.69×
49Virginia~10K0.67×
50Washington, District of Columbia~1K0.58×
Fig. 06

Affinity by region

Affinity by region — little monsters, United States
0.58×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the little monsters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for little monsters audience
#·InterestCategoryAffinity×
01Spar (retailer)Shopping114.60×
02Heat recovery ventilationHome & Garden78.18×
03Baby toysKids & Family31.68×
04Maxi-CosiKids & Family18.00×
05Chloe SevignyMovies & TV16.19×
06Child developmentBusiness & Career7.96×
07MothercareKids & Family7.96×
08Late-night talk showMovies & TV7.96×
09Parental leaveKids & Family7.96×
10Baby foodKids & Family7.76×
11Genesis (band)Music & Radio7.27×
12CosmoProfBeauty & Wellness7.20×
13Child safety seatKids & Family6.99×
14Lady GagaMusic & Radio4.97×
15Britney SpearsMusic & Radio4.15×
16Hair ExtensionsBeauty & Wellness4.14×
17Non-alcoholic beverageFood & Beverages4.10×
18RadioTechnology & Electronics2.61×
19Burger KingFood & Beverages2.31×
20Wendy'sFood & Beverages2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the little monsters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by little monsters audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.15×
Pet OwnershipJOY1.87×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by little monsters audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
SustainabilityBALANCE0.91×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does little monsters have in United States?

little monsters has an estimated audience of 673,036 people in United States, concentrated in California and Texas.

02

What is the gender split and age of little monsters viewers?

60.8% of little monsters fans are female, 39.2% are male, with an average age of 31.3 years.

03

Which brands do little monsters fans like most?

little monsters fans show strongest brand affinity for Spar (retailer) (114.6×), Baby toys (31.68×), and Baby food (7.76×) over the country average.

04

Where do little monsters fans live in United States?

little monsters fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do little monsters fans also like?

Beyond little monsters itself, the audience over-indexes on Baby toys (31.68×), Baby food (7.76×), Child development (7.96×), and Heat recovery ventilation (78.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See little monsters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for little monsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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