A data profile of the people who buy, follow and care about Spar (retailer) in France — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 3,746,975 people in France.
The average Spar (retailer) fan in France is 44.6 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Occitanie, Provence-Alpes-Côte d'Azur.
Top brand affinities include Norauto, Aldi, Carrefour City, with strongest over-indexing on Norauto (19.36× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Spar (retailer) fan in France is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Norauto.
The key figures that characterise the Spar (retailer) profile in France.
57.5% are female, 42.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.6 |
| Estimated audience size | 3,746,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Spar (retailer) audience comes from France.
| Country | Share |
|---|---|
| Austria | 22.9% |
| France | 9.2% |
| Hungary | 8.5% |
Where the Spar (retailer) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~100K | 5.79× | |
| 02 | Occitanie | ~500K | 1.48× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.41× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.09× | |
| 05 | Nouvelle-Aquitaine | ~200K | 0.78× | |
| 06 | Pays de la Loire | ~100K | 0.49× | |
| 07 | Brittany | ~70K | 0.39× | |
| 08 | Île-de-France | ~200K | 0.31× | |
| 09 | Hauts-de-France | ~90K | 0.29× | |
| 10 | Normandy | ~50K | 0.29× | |
| 11 | Bourgogne-Franche-Comté | ~40K | 0.29× | |
| 12 | Centre-Val de Loire | ~30K | 0.24× | |
| 13 | Grand Est | ~60K | 0.21× |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simply Market | Shopping | 37.50× | ||
| 02 | Conad | Shopping | 34.07× | ||
| 03 | Ocado | Shopping | 30.45× | ||
| 04 | Norauto | Cars & Mobility | 19.36× | ||
| 05 | Cora (hypermarket) | Shopping | 13.82× | ||
| 06 | JYSK | Home & Garden | 10.78× | ||
| 07 | Groupe Casino | Food & Beverages | 9.28× | ||
| 08 | Les Mousquetaires | Shopping | 8.16× | ||
| 09 | Aldi | Shopping | 5.72× | ||
| 10 | Carrefour City | Shopping | 5.56× | ||
| 11 | Portrait | Arts & Culture | 5.48× | ||
| 12 | Boulanger | Shopping | 4.71× | ||
| 13 | Carrefour | Shopping | 4.66× | ||
| 14 | Intermarché | Shopping | 4.47× | ||
| 15 | Bricomarché | Home & Garden | 3.69× | ||
| 16 | E.Leclerc | Shopping | 2.90× | ||
| 17 | Auchan | Shopping | 2.88× | ||
| 18 | Lidl | Shopping | 2.82× | ||
| 19 | Brico Dépôt | Shopping | 2.52× | ||
| 20 | Discount stores | Shopping | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.34× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.85× |
Spar (retailer)'s target market in France covers an estimated 3,746,975 people, concentrated in Auvergne-Rhône-Alpes and Occitanie.
57.5% of the Spar (retailer) audience are female, 42.5% are male, with an average age of 44.6 years.
Spar (retailer) fans show strongest brand affinity for Norauto (19.36×), Aldi (5.72×), and Carrefour City (5.56×) over the country average.
Spar (retailer) fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~500K), Occitanie (reach ~500K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spar (retailer) itself, the audience over-indexes on Aldi (5.72×), Carrefour City (5.56×), Carrefour (4.66×), and Intermarché (4.47×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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