Edgars Audience in United States

Edgars has an estimated audience of 1,061,360 people in United States. 58.3% are female, 41.7% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Spar (retailer), Indeed.com, Woolworths, Google Maps, Planet Fitness.

The average Edgars fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Spar (retailer), Indeed.com, Woolworths, with strongest over-indexing on Spar (retailer) (94.38× the country average). Demographically, the Edgars audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Edgars fans

Demographic split for Edgars audience in United States
MetricValue
Female58.3%
Male41.7%
Average age33.3
Estimated audience size1,061,360

Audience persona

The typical Edgars fan in United States is more female, around 33.3 years old, with strong Pet Ownership tendencies and a notable affinity for Spar (retailer).

Top regions in United States

Top regions ranked by reach for Edgars in United States
RegionReachAffinity
California192,4351.65×
Texas162,3621.78×
New York105,4131.78×
Florida75,5201.05×
Alabama72,9524.92×
Illinois37,8011.07×
Arizona35,9821.66×
Georgia32,2120.99×
North Carolina30,3100.95×
Virginia28,0941.09×
Pennsylvania24,7360.69×
New Jersey24,7150.92×
Ohio22,7300.7×
Massachusetts22,4201.07×
Washington22,2701.05×
Colorado21,4421.28×
Michigan17,4400.63×
Tennessee17,1490.81×
Indiana16,2500.84×
Maryland14,3430.79×
Nevada12,9371.26×
Utah12,5721.32×
Wisconsin12,3660.77×
Oklahoma11,8791.01×
Missouri11,4160.67×
Oregon11,3210.93×
South Carolina11,3010.71×
Minnesota11,2470.74×
Louisiana10,3480.76×
Connecticut10,1510.95×
Kentucky8,8090.66×
Kansas8,1470.97×
New Mexico8,0911.52×
Arkansas6,7460.77×
Iowa5,9670.68×
Washington, District of Columbia5,8611.84×
Hawaii5,2801.16×
Nebraska5,1850.97×
Mississippi5,0310.58×
Idaho4,4220.83×
West Virginia2,3840.48×
Rhode Island2,1140.63×
Delaware2,0760.71×
Montana2,0370.69×
New Hampshire1,9730.47×
Maine1,4860.39×
Alaska1,4460.64×
North Dakota1,4270.65×
South Dakota1,3750.56×
Wyoming9560.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edgars audience
BrandAffinityCategory
Spar (retailer)94.38×Shopping
Indeed.com5.69×Business & Career
Woolworths29.51×Shopping
Google Maps3.61×Internet & Social Media
Planet Fitness3.33×Sports
Toyota Supra10.8×Cars & Mobility
Autism Awareness6.77×Health
Johannesburg12.67×Travel & Leisure
Capital One2.63×Business & Career
Enterprise Rent-A-Car3.84×Cars & Mobility
Diabetes mellitus awareness4.17×Health
City car8.47×Cars & Mobility
Hair Extensions3.7×Beauty & Wellness
Diaper bag4.11×Kids & Family
International education10.51×Business & Career
Family car6.34×Cars & Mobility
Google News3.39×News
Khan Academy4.77×Business & Career
CarGurus3.33×Cars & Mobility
Rick and Morty3.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edgars audience
TraitClusterScore
Pet OwnershipJOY2.15
PatriotismCONSERVATISM2.04
LGBTQ+ IdentityOPEN2
Family OrientationCONSERVATISM1.85
Need for SecurityCONSERVATISM1.8
Early Adopter MentalityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Edgars
CountryShare
South Africa28.6%
United States22.6%
China5.1%

See Edgars audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Edgars have in United States?

Edgars has an estimated audience of 1,061,360 people in United States, concentrated in California and Texas.

What is the gender split and age of Edgars fans?

58.3% of Edgars fans are female, 41.7% are male, with an average age of 33.3 years.

Which brands do Edgars fans like most?

Edgars fans show strongest brand affinity for Spar (retailer) (94.38×), Indeed.com (5.69×), and Woolworths (29.51×) over the country average.

Where do Edgars fans live in United States?

Edgars fans in United States are most concentrated in California (reach 192,435), Texas (reach 162,362), and New York (reach 105,413). These three regions account for the largest share of the active audience.

What other brands do Edgars fans also like?

Beyond Edgars itself, the audience over-indexes on Indeed.com (5.69×), Woolworths (29.51×), Google Maps (3.61×), and Planet Fitness (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edgars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.