Edgars Audience in United States
Edgars has an estimated audience of 1,061,360 people in United States. 58.3% are female, 41.7% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Product design, Hampton University, Pro-Ject, Urban Outfitters, Combat sport.
The average Edgars fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Hampton University, Pro-Ject, with strongest over-indexing on Product design (7.14× the country average). Demographically, the Edgars audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Edgars fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 33.3 |
| Estimated audience size | 1,061,360 |
Audience persona
The typical Edgars fan in United States is more female, around 33.3 years old, with strong Pet Ownership tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 192,435 | 1.65× |
| Texas | 162,362 | 1.78× |
| New York | 105,413 | 1.78× |
| Florida | 75,520 | 1.05× |
| Alabama | 72,952 | 4.92× |
| Illinois | 37,801 | 1.07× |
| Arizona | 35,982 | 1.66× |
| Georgia | 32,212 | 0.99× |
| North Carolina | 30,310 | 0.95× |
| Virginia | 28,094 | 1.09× |
| Pennsylvania | 24,736 | 0.69× |
| New Jersey | 24,715 | 0.92× |
| Ohio | 22,730 | 0.7× |
| Massachusetts | 22,420 | 1.07× |
| Washington | 22,270 | 1.05× |
| Colorado | 21,442 | 1.28× |
| Michigan | 17,440 | 0.63× |
| Tennessee | 17,149 | 0.81× |
| Indiana | 16,250 | 0.84× |
| Maryland | 14,343 | 0.79× |
| Nevada | 12,937 | 1.26× |
| Utah | 12,572 | 1.32× |
| Wisconsin | 12,366 | 0.77× |
| Oklahoma | 11,879 | 1.01× |
| Missouri | 11,416 | 0.67× |
| Oregon | 11,321 | 0.93× |
| South Carolina | 11,301 | 0.71× |
| Minnesota | 11,247 | 0.74× |
| Louisiana | 10,348 | 0.76× |
| Connecticut | 10,151 | 0.95× |
| Kentucky | 8,809 | 0.66× |
| Kansas | 8,147 | 0.97× |
| New Mexico | 8,091 | 1.52× |
| Arkansas | 6,746 | 0.77× |
| Iowa | 5,967 | 0.68× |
| Washington, District of Columbia | 5,861 | 1.84× |
| Hawaii | 5,280 | 1.16× |
| Nebraska | 5,185 | 0.97× |
| Mississippi | 5,031 | 0.58× |
| Idaho | 4,422 | 0.83× |
| West Virginia | 2,384 | 0.48× |
| Rhode Island | 2,114 | 0.63× |
| Delaware | 2,076 | 0.71× |
| Montana | 2,037 | 0.69× |
| New Hampshire | 1,973 | 0.47× |
| Maine | 1,486 | 0.39× |
| Alaska | 1,446 | 0.64× |
| North Dakota | 1,427 | 0.65× |
| South Dakota | 1,375 | 0.56× |
| Wyoming | 956 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 7.14× | Business & Career |
| Hampton University | 29.51× | Business & Career |
| Pro-Ject | 8.67× | Music & Radio |
| Urban Outfitters | 2.87× | Shopping |
| Combat sport | 2.21× | Sports |
| Natural rubber | 2.81× | Cars & Mobility |
| Electrolyte | 5.92× | Health |
| UK garage | 6.18× | Music & Radio |
| Gilt.com | 8.12× | Shopping |
| Israeli cuisine | 8.92× | Food & Beverages |
| Voter registration | 4.61× | Politics & Society |
| Like Dandelion Dust | 12.75× | Movies & TV |
| Hammacher Schlemmer | 10.08× | Fashion & Accessoires |
| Vocal harmony | 3.3× | Music & Radio |
| Stamp collecting | 3.25× | Home & Garden |
| JDSU | 2.05× | Business & Career |
| Wikia | 2.21× | Internet & Social Media |
| Hebe | 4.22× | Home & Garden |
| Isometric exercise | 5.45× | Sports |
| Tipsy Elves | 6.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.15 |
| Patriotism | CONSERVATISM | 2.04 |
| LGBTQ+ Identity | OPEN | 2 |
| Family Orientation | CONSERVATISM | 1.85 |
| Need for Security | CONSERVATISM | 1.8 |
| Early Adopter Mentality | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 28.6% |
| United States | 22.6% |
| China | 5.1% |
See Edgars audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Edgars have in United States?
Edgars has an estimated audience of 1,061,360 people in United States, concentrated in California and Texas.
What is the gender split and age of Edgars fans?
58.3% of Edgars fans are female, 41.7% are male, with an average age of 33.3 years.
Which brands do Edgars fans like most?
Edgars fans show strongest brand affinity for Product design (7.14×), Hampton University (29.51×), and Pro-Ject (8.67×) over the country average.
Where do Edgars fans live in United States?
Edgars fans in United States are most concentrated in California (reach 192,435), Texas (reach 162,362), and New York (reach 105,413). These three regions account for the largest share of the active audience.
What other brands do Edgars fans also like?
Beyond Edgars itself, the audience over-indexes on Hampton University (29.51×), Pro-Ject (8.67×), Urban Outfitters (2.87×), and Combat sport (2.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Edgars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.