Plasmon biscuit Audience in Germany
Plasmon biscuit has an estimated audience of 238,440 people in Germany. 82.2% are female, 17.8% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Business English, Space Cowboys, Rossmann, Home Office.
The average Plasmon biscuit fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Business English, Space Cowboys, with strongest over-indexing on Mothercare (13.82× the country average). Demographically, the Plasmon biscuit audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Plasmon biscuit fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 34.6 |
| Estimated audience size | 238,440 |
Audience persona
The typical Plasmon biscuit fan in Germany is more female, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 25,560 | 0.49× |
| Bayern | 18,278 | 0.48× |
| Baden-Württemberg | 15,351 | 0.47× |
| Sachsen | 13,386 | 1.14× |
| Niedersachsen | 12,920 | 0.56× |
| Rheinland-Pfalz | 12,819 | 1.07× |
| Hessen | 10,565 | 0.58× |
| Berlin | 9,431 | 0.88× |
| Saarland | 8,201 | 2.8× |
| Hamburg | 7,947 | 1.47× |
| Brandenburg | 7,451 | 1.01× |
| Schleswig-Holstein | 5,490 | 0.64× |
| Mecklenburg-Vorpommern | 4,714 | 1.04× |
| Bremen | 4,599 | 2.26× |
| Sachsen-Anhalt | 4,020 | 0.65× |
| Thüringen | 2,759 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 13.82× | Kids & Family |
| Business English | 9.93× | Business & Career |
| Space Cowboys | 20× | Movies & TV |
| Rossmann | 1.69× | Shopping |
| Home Office | 2.22× | Business & Career |
| Sub Zero (Official) | 20× | Literature |
| Gil Ofarim | 2.12× | Music & Radio |
| Progressive rock | 2.04× | Music & Radio |
| Škoda Kodiaq | 2.16× | Cars & Mobility |
| Jersey (fabric) | 5.24× | Fashion & Accessoires |
| Public speaking | 5.48× | Politics & Society |
| Hawesko | 3.48× | Food & Beverages |
| Video izle | 2.92× | |
| Ipekyol | 3.15× | Shopping |
| Eurodressage | 8.32× | Sports |
| Natural rubber | 1.57× | Cars & Mobility |
| Bank account | 1.86× | Business & Career |
| Hockenheim | 5.12× | Travel & Leisure |
| Bugatti Chiron | 3.38× | Cars & Mobility |
| University of Applied Sciences Hof | 8.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.23 |
| Creativity | OPEN | 2.22 |
| Family Orientation | CONSERVATISM | 2.02 |
| Design Affinity | PREMIUM | 1.94 |
| Luxury Orientation | PREMIUM | 1.7 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 47.6% |
| United States | 13.3% |
| Japan | 6.6% |
See Plasmon biscuit audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Plasmon biscuit have in Germany?
Plasmon biscuit has an estimated audience of 238,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plasmon biscuit fans?
82.2% of Plasmon biscuit fans are female, 17.8% are male, with an average age of 34.6 years.
Which brands do Plasmon biscuit fans like most?
Plasmon biscuit fans show strongest brand affinity for Mothercare (13.82×), Business English (9.93×), and Space Cowboys (20×) over the country average.
Where do Plasmon biscuit fans live in Germany?
Plasmon biscuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 25,560), Bayern (reach 18,278), and Baden-Württemberg (reach 15,351). These three regions account for the largest share of the active audience.
What other brands do Plasmon biscuit fans also like?
Beyond Plasmon biscuit itself, the audience over-indexes on Business English (9.93×), Space Cowboys (20×), Rossmann (1.69×), and Home Office (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plasmon biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.