Rascasse Audience Intelligence

Plasmon biscuit Audience in Germany

A data profile of the people who buy, follow and care about Plasmon biscuit in Germany — modelled from more than twelve digital signal sources. Plasmon biscuit has an estimated audience of 238,440 people in Germany.

#65among Sweet in Germany#6874among Topic in Germany#978in Food & Beverages

The average Plasmon biscuit fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maxi-Cosi, Penny Market, Maison Margiela, with strongest over-indexing on Maxi-Cosi (28.01× the country average).

Demographically, the Plasmon biscuit audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plasmon biscuit fan in Germany is more female, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Maxi-Cosi.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plasmon biscuit profile in Germany.

Audience size
238K
in Germany
Gender
82.2%♀
17.8% male
Age
34.6
average years
Country rank
#20286
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plasmon biscuit fans

82.2% are female, 17.8% are male, average age 34.6.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Plasmon biscuit audience in Germany
MetricValue
Female82.2%
Male17.8%
Average age34.6
Estimated audience size238,440
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Plasmon biscuit audience in Germany
Age bracketShare%
16-1923%
20-2928%
30-3926%
40-4917%
50+6%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Plasmon biscuit audience comes from Germany.

Worldwide audience distribution share by country for Plasmon biscuit
CountryShare
Italy47.6%
United States13.3%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plasmon biscuit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plasmon biscuit fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~3K1.12×
02Bremen~2K1.05×
03Hamburg~6K1.04×
04Rheinland-Pfalz~10K1.01×
05Sachsen~10K1.01×
06Brandenburg~7K1.00×
07Mecklenburg-Vorpommern~5K1.00×
08Sachsen-Anhalt~6K0.99×
09Thüringen~6K0.99×
10Berlin~10K0.98×
11Schleswig-Holstein~8K0.98×
12Niedersachsen~20K0.96×
13Hessen~20K0.95×
14Baden-Württemberg~30K0.94×
15Bayern~40K0.93×
16Nordrhein-Westfalen~50K0.90×
Fig. 06

Affinity by region

Affinity by region — Plasmon biscuit, Germany
0.90×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plasmon biscuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plasmon biscuit audience
#·InterestCategoryAffinity×
01Penny MarketShopping95.16×
02pagani automobiliCars & Mobility93.50×
03Moon BootsFashion & Accessoires55.67×
04Roger VivierFashion & Accessoires43.55×
05PersolFashion & Accessoires31.09×
06Maxi-CosiKids & Family28.01×
07Narciso RodriguezFashion & Accessoires21.03×
08TakisFood & Beverages20.00×
09Pagani HuayraCars & Mobility20.00×
10Maison MargielaFashion & Accessoires19.55×
11Rosie Huntington-WhiteleyFashion & Accessoires15.35×
12La Roche-PosayBeauty & Wellness14.42×
13Nicholas HoultMovies & TV14.19×
14AvèneBeauty & Wellness11.75×
15Christian LouboutinFashion & Accessoires10.48×
16Baby toysKids & Family10.24×
17CliniqueBeauty & Wellness10.02×
18Alfa RomeoCars & Mobility7.48×
19CartierFashion & Accessoires6.11×
20Made in ItalyBusiness & Career4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plasmon biscuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plasmon biscuit audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
Family OrientationCONSERVATISM1.93×
Design AffinityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plasmon biscuit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
SpiritualityBALANCE0.74×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plasmon biscuit have in Germany?

Plasmon biscuit has an estimated audience of 238,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plasmon biscuit fans?

82.2% of Plasmon biscuit fans are female, 17.8% are male, with an average age of 34.6 years.

03

Which brands do Plasmon biscuit fans like most?

Plasmon biscuit fans show strongest brand affinity for Maxi-Cosi (28.01×), Penny Market (95.16×), and Maison Margiela (19.55×) over the country average.

04

Where do Plasmon biscuit fans live in Germany?

Plasmon biscuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Plasmon biscuit fans also like?

Beyond Plasmon biscuit itself, the audience over-indexes on Penny Market (95.16×), Maison Margiela (19.55×), La Roche-Posay (14.42×), and Narciso Rodriguez (21.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Plasmon biscuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plasmon biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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