Pringles Audience in United States

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Pringles has an estimated audience of 1,292,957 people in United States. 52.9% are female, 47.1% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Potato chip, Friends, Circle K, Final Destination, Pizza Hut.

The average Pringles fan in United States is 32.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Potato chip, Friends, Circle K, with strongest over-indexing on Potato chip (11.83× the country average). Demographically, the Pringles audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Crisps

Demographics of Pringles fans

Demographic split for Pringles audience in United States
MetricValue
Female52.9%
Male47.1%
Average age32.7
Estimated audience size1,292,957

Audience persona

The typical Pringles fan in United States is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Potato chip.

Top regions in United States

Top regions ranked by reach for Pringles in United States
RegionReachAffinity
California180,1451.27×
Texas148,5381.34×
Florida99,6381.14×
New York87,4561.21×
Illinois53,3971.24×
Pennsylvania48,1191.11×
Georgia43,7241.1×
Ohio41,6421.05×
North Carolina41,2141.06×
Michigan37,6641.11×
New Jersey36,3891.11×
Virginia34,4921.1×
Tennessee29,8821.15×
Washington28,7801.11×
Maryland27,8441.25×
Indiana26,2091.11×
Arizona26,0940.99×
Massachusetts25,8361.01×
Missouri22,0231.06×
Wisconsin19,4391×
South Carolina19,3831×
Minnesota18,6311.01×
Louisiana18,2411.09×
Colorado17,6460.87×
Alabama16,9800.94×
Kentucky16,5911.02×
Oklahoma15,3951.07×
Oregon13,2450.89×
Nevada13,0831.05×
Connecticut12,7710.98×
Utah11,5721×
Mississippi11,3701.07×
Arkansas10,9841.03×
Kansas10,9691.08×
Iowa10,7671.01×
Nebraska6,5861.02×
New Mexico5,8260.9×
Idaho5,4700.84×
West Virginia5,4370.9×
Hawaii4,6490.84×
New Hampshire4,1360.81×
Rhode Island3,8500.94×
Maine3,7930.82×
Washington, District of Columbia3,6200.93×
South Dakota3,3311.11×
Delaware3,2100.9×
North Dakota2,2790.86×
Montana2,1410.6×
Alaska2,0260.73×
Vermont1,3600.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pringles audience
BrandAffinityCategory
Potato chip11.83×Food & Beverages
Friends4.03×Movies & TV
Circle K7.9×Shopping
Final Destination5.12×Movies & TV
Pizza Hut3.9×Food & Beverages
Panda Express4.3×Food & Beverages
Megamind12.61×Movies & TV
Procter & Gamble12.91×Home & Garden
Instant messaging3.35×Internet & Social Media
Fonzies49.66×Food & Beverages
Ferrero Rocher16.74×Food & Beverages
Taco Bell3.21×Food & Beverages
Little Caesars4.13×Food & Beverages
FamilyMart33.27×Shopping
Grown Ups (film)13.64×Movies & TV
Televisions2.2×Technology & Electronics
Diary of a Wimpy Kid14.38×Literature
DirecTV3.35×Movies & TV
Cars (film)4.16×Movies & TV
Food and drink1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pringles audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
Convenience OrientationPREMIUM1.49
ExtroversionTHRILL1.24
Social Media UsageJOY1.2
Urban LifestyleOPEN1.09
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Pringles
CountryShare
United States14.1%
Brazil8.3%
United Kingdom7.6%

See Pringles audiences in other countries

More Crisps audiences in United States

Frequently asked questions

How many fans does Pringles have in United States?

Pringles has an estimated audience of 1,292,957 people in United States, concentrated in California and Texas.

What is the gender split and age of Pringles fans?

52.9% of Pringles fans are female, 47.1% are male, with an average age of 32.7 years.

Which brands do Pringles fans like most?

Pringles fans show strongest brand affinity for Potato chip (11.83×), Friends (4.03×), and Circle K (7.9×) over the country average.

Where do Pringles fans live in United States?

Pringles fans in United States are most concentrated in California (reach 180,145), Texas (reach 148,538), and Florida (reach 99,638). These three regions account for the largest share of the active audience.

What other brands do Pringles fans also like?

Beyond Pringles itself, the audience over-indexes on Friends (4.03×), Circle K (7.9×), Final Destination (5.12×), and Pizza Hut (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pringles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.