Diary of a Wimpy Kid Audience in United States

Diary of a Wimpy Kid logo

Diary of a Wimpy Kid has an estimated audience of 2,586,068 people in United States. 59.8% are female, 40.2% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Josh Hutcherson, Scooby-Doo, Monsters, Shrek, Kia Sportage.

The average Diary of a Wimpy Kid fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Josh Hutcherson, Scooby-Doo, Monsters, with strongest over-indexing on Josh Hutcherson (20× the country average). Demographically, the Diary of a Wimpy Kid audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Diary of a Wimpy Kid fans

Demographic split for Diary of a Wimpy Kid audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.3
Estimated audience size2,586,068

Audience persona

The typical Diary of a Wimpy Kid fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Josh Hutcherson.

Top regions in United States

Top regions ranked by reach for Diary of a Wimpy Kid in United States
RegionReachAffinity
California373,4051.31×
Texas293,9991.32×
Florida177,2631.01×
New York143,4860.99×
Illinois96,5851.12×
Georgia92,7051.16×
Pennsylvania87,6291.01×
North Carolina84,1851.08×
Ohio78,5550.99×
Michigan72,1531.07×
Arizona67,2521.27×
Virginia66,9341.06×
New Jersey66,2731.01×
Washington55,9711.08×
Tennessee55,8751.08×
Massachusetts53,4221.05×
Indiana52,6601.11×
Maryland45,5631.02×
Missouri43,3261.04×
Alabama40,8671.13×
Wisconsin40,4961.04×
Minnesota37,9111.02×
South Carolina37,0230.95×
Colorado36,2220.89×
Louisiana34,3281.03×
Kentucky33,9401.05×
Oklahoma33,1331.15×
Oregon29,1800.98×
Utah26,3411.14×
Nevada25,1891.01×
Arkansas22,3071.05×
Iowa21,5941.01×
Kansas21,4141.05×
Connecticut21,3950.82×
Mississippi20,9570.98×
Nebraska13,7071.06×
New Mexico13,3691.03×
Idaho13,2861.02×
West Virginia10,5810.88×
Rhode Island8,4781.03×
New Hampshire8,4530.83×
Hawaii8,1170.73×
Maine7,4360.8×
Delaware6,1540.86×
Montana5,8170.81×
Washington, District of Columbia5,6870.73×
South Dakota5,4750.92×
North Dakota4,9800.94×
Alaska4,7400.86×
Vermont3,2850.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid audience
BrandAffinityCategory
Josh Hutcherson20×Movies & TV
Scooby-Doo6.39×Movies & TV
Monsters14.82×Movies & TV
Shrek11.79×Movies & TV
Kia Sportage20×Cars & Mobility
Circle K5.65×Shopping
Megamind11.89×Movies & TV
Cameron Boyce10.65×Movies & TV
Meet the Robinsons12.74×Movies & TV
Pizza Hut2.88×Food & Beverages
Kung Fu Panda14.65×Movies & TV
Debby Ryan11.78×Movies & TV
Finding Nemo11.41×Movies & TV
Subway2.7×Food & Beverages
Five Below3.45×Shopping
Superman1.66×Movies & TV
Volkswagen Polo21.57×Cars & Mobility
Harry Potter2.18×Movies & TV
Google Maps2.35×Internet & Social Media
Pre-school playgroup19.82×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diary of a Wimpy Kid audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
Luxury OrientationPREMIUM1.46
ExtroversionTHRILL1.3
Convenience OrientationPREMIUM1.27
Early Adopter MentalityPOWER1.24
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Diary of a Wimpy Kid
CountryShare
United States51.6%
United Kingdom12.6%
Canada6.5%

See Diary of a Wimpy Kid audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Diary of a Wimpy Kid have in United States?

Diary of a Wimpy Kid has an estimated audience of 2,586,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Diary of a Wimpy Kid fans?

59.8% of Diary of a Wimpy Kid fans are female, 40.2% are male, with an average age of 30.3 years.

Which brands do Diary of a Wimpy Kid fans like most?

Diary of a Wimpy Kid fans show strongest brand affinity for Josh Hutcherson (20×), Scooby-Doo (6.39×), and Monsters (14.82×) over the country average.

Where do Diary of a Wimpy Kid fans live in United States?

Diary of a Wimpy Kid fans in United States are most concentrated in California (reach 373,405), Texas (reach 293,999), and Florida (reach 177,263). These three regions account for the largest share of the active audience.

What other brands do Diary of a Wimpy Kid fans also like?

Beyond Diary of a Wimpy Kid itself, the audience over-indexes on Scooby-Doo (6.39×), Monsters (14.82×), Shrek (11.79×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diary of a Wimpy Kid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.