Rascasse Audience Intelligence

Diary of a Wimpy Kid Audience in United States

A data profile of the people who buy, follow and care about Diary of a Wimpy Kid in United States — modelled from more than twelve digital signal sources. Diary of a Wimpy Kid has an estimated audience of 2,599,314 people in United States.

#59among Book / Manga / Comic in United States#194in Literature

The average Diary of a Wimpy Kid fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Pizza Hut, Megamind, with strongest over-indexing on Monsters (17.33× the country average).

Demographically, the Diary of a Wimpy Kid audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diary of a Wimpy Kid fan in United States is more female, around 30.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary of a Wimpy Kid profile in United States.

Audience size
2.6M
in United States
Gender
59.8%♀
40.2% male
Age
30.3
average years
Country rank
#11568
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diary of a Wimpy Kid fans

59.8% are female, 40.2% are male, average age 30.3.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Diary of a Wimpy Kid audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.3
Estimated audience size2,599,314
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Diary of a Wimpy Kid audience in United States
Age bracketShare%
16-1951%
20-2915%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Diary of a Wimpy Kid audience comes from United States.

Worldwide audience distribution share by country for Diary of a Wimpy Kid
CountryShare
United States51.1%
United Kingdom12.8%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary of a Wimpy Kid audience in United States is strongest.

Fig. 05

Top regions by affinity

Diary of a Wimpy Kid fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.27×
02Texas~300K1.26×
03Arizona~60K1.23×
04Alabama~40K1.15×
05Georgia~90K1.14×
06Oklahoma~30K1.14×
07Utah~30K1.13×
08Indiana~50K1.09×
09Kentucky~40K1.09×
10Arkansas~20K1.08×
11Nebraska~10K1.08×
12Illinois~90K1.07×
13Kansas~20K1.06×
14Louisiana~30K1.05×
15New Mexico~10K1.05×
16Rhode Island~9K1.05×
17North Carolina~80K1.04×
18Michigan~70K1.04×
19Virginia~70K1.04×
20Tennessee~50K1.04×
21Missouri~40K1.04×
22Washington~50K1.03×
23Mississippi~20K1.03×
24Idaho~10K1.03×
25Pennsylvania~90K1.02×
26New Jersey~70K1.02×
27Wisconsin~40K1.02×
28Massachusetts~50K1.01×
29Maryland~40K1.01×
30Nevada~30K1.01×
31Iowa~20K1.01×
32Minnesota~40K1.00×
33North Dakota~5K1.00×
34South Dakota~6K0.99×
35Ohio~80K0.98×
36South Carolina~40K0.97×
37Florida~200K0.96×
38Oregon~30K0.96×
39Alaska~5K0.95×
40New York~100K0.94×
41West Virginia~10K0.92×
42Delaware~6K0.90×
43Colorado~40K0.87×
44New Hampshire~9K0.85×
45Montana~6K0.85×
46Connecticut~20K0.83×
47Maine~8K0.83×
48Vermont~3K0.77×
49Hawaii~8K0.76×
50Washington, District of Columbia~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Diary of a Wimpy Kid, United States
0.70×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diary of a Wimpy Kid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid audience
#·InterestCategoryAffinity×
01Volkswagen PoloCars & Mobility26.02×
02MegamindMovies & TV20.00×
03Meet the RobinsonsMovies & TV20.00×
04MonstersMovies & TV17.33×
05Kung Fu PandaMovies & TV17.29×
06Sprite (soft drink)Food & Beverages16.78×
07Bella ThorneMovies & TV14.29×
08Finding NemoMovies & TV12.69×
09ShrekMovies & TV12.50×
10DumboMovies & TV10.48×
11Cameron BoyceMovies & TV9.46×
12ZootopiaMovies & TV6.62×
13Anne HathawayMovies & TV5.76×
14Pizza HutFood & Beverages5.47×
15SubwayFood & Beverages5.46×
16Potato chipFood & Beverages4.66×
17Domino's PizzaFood & Beverages4.07×
18Scooby-DooMovies & TV3.48×
19McDonald'sFood & Beverages3.24×
20StarbucksFood & Beverages2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diary of a Wimpy Kid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
Family OrientationCONSERVATISM1.42×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
DIY MentalityTHRILL0.67×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diary of a Wimpy Kid have in United States?

Diary of a Wimpy Kid has an estimated audience of 2,599,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diary of a Wimpy Kid fans?

59.8% of Diary of a Wimpy Kid fans are female, 40.2% are male, with an average age of 30.3 years.

03

Which brands do Diary of a Wimpy Kid fans like most?

Diary of a Wimpy Kid fans show strongest brand affinity for Monsters (17.33×), Pizza Hut (5.47×), and Megamind (20×) over the country average.

04

Where do Diary of a Wimpy Kid fans live in United States?

Diary of a Wimpy Kid fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diary of a Wimpy Kid fans also like?

Beyond Diary of a Wimpy Kid itself, the audience over-indexes on Pizza Hut (5.47×), Megamind (20×), Subway (5.46×), and Meet the Robinsons (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Diary of a Wimpy Kid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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