Rascasse Audience Intelligence

Corn chip Audience in United States

A data profile of the people who buy, follow and care about Corn chip in United States — modelled from more than twelve digital signal sources. Corn chip has an estimated audience of 789,237 people in United States.

#199among Dish in United States#9574among Topic in United States#1538in Food & Beverages

The average Corn chip fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ruffles, Christmas Tree Shops, Fritos, with strongest over-indexing on Ruffles (37× the country average).

Demographically, the Corn chip audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Corn chip fan in United States is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Ruffles.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Corn chip profile in United States.

Audience size
789K
in United States
Gender
48.8%♀
51.2% male
Age
43.9
average years
Country rank
#27710
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Corn chip fans

48.8% are female, 51.2% are male, average age 43.9.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Corn chip audience in United States
MetricValue
Female48.8%
Male51.2%
Average age43.9
Estimated audience size789,237
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Corn chip audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Corn chip audience comes from United States.

Worldwide audience distribution share by country for Corn chip
CountryShare
United States56.5%
Philippines7.5%
Mexico7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Corn chip audience in United States is strongest.

Fig. 05

Top regions by affinity

Corn chip fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K1.39×
02Alabama~10K1.32×
03Louisiana~10K1.32×
04Arkansas~7K1.12×
05Georgia~30K1.10×
06South Dakota~2K1.09×
07North Dakota~2K1.09×
08New York~50K1.06×
09Maryland~10K1.06×
10Nebraska~4K1.06×
11Texas~70K1.05×
12Tennessee~20K1.05×
13South Carolina~10K1.05×
14North Carolina~20K1.04×
15New Jersey~20K1.04×
16Washington~20K1.04×
17Indiana~20K1.04×
18Iowa~7K1.04×
19New Mexico~4K1.03×
20Kansas~6K1.02×
21West Virginia~4K1.02×
22Pennsylvania~30K1.01×
23Delaware~2K1.01×
24Utah~7K1.00×
25Alaska~2K1.00×
26Hawaii~3K0.99×
27Virginia~20K0.98×
28Missouri~10K0.98×
29Kentucky~10K0.98×
30Connecticut~8K0.98×
31Oregon~9K0.97×
32Idaho~4K0.97×
33Oklahoma~8K0.96×
34Maine~3K0.96×
35Illinois~30K0.95×
36Michigan~20K0.95×
37Montana~2K0.95×
38Vermont~1K0.94×
39California~80K0.93×
40Massachusetts~10K0.93×
41Minnesota~10K0.93×
42Arizona~10K0.92×
43Florida~50K0.90×
44Rhode Island~2K0.90×
45Washington, District of Columbia~2K0.90×
46New Hampshire~3K0.88×
47Ohio~20K0.87×
48Nevada~7K0.85×
49Colorado~10K0.83×
50Wisconsin~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Corn chip, United States
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Corn chip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Corn chip audience
#·InterestCategoryAffinity×
01FritosFood & Beverages48.16×
02RufflesFood & Beverages37.00×
03Christmas Tree ShopsShopping28.54×
04Sun ChipsFood & Beverages27.81×
05Tortilla chipFood & Beverages18.32×
06Frito-LayFood & Beverages16.13×
07CheetosFood & Beverages14.68×
08DoritosFood & Beverages14.63×
09Potato chipFood & Beverages5.73×
10Veterinary medicineBusiness & Career3.72×
11GrillingFood & Beverages2.64×
12VeganismFood & Beverages2.54×
13Beauty salonsBeauty & Wellness2.43×
14RecipesFood & Beverages2.37×
15PinterestInternet & Social Media2.24×
16WalmartShopping2.23×
17Alcoholic beveragesFood & Beverages2.15×
18Home improvementHome & Garden2.09×
19CookingFood & Beverages2.04×
20Donald TrumpPolitics & Society1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Corn chip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Corn chip audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.92×
Price SensitivityPREMIUM1.64×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Corn chip audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Quality AwarenessPREMIUM0.69×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Corn chip have in United States?

Corn chip has an estimated audience of 789,237 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Corn chip fans?

48.8% of Corn chip fans are female, 51.2% are male, with an average age of 43.9 years.

03

Which brands do Corn chip fans like most?

Corn chip fans show strongest brand affinity for Ruffles (37×), Christmas Tree Shops (28.54×), and Fritos (48.16×) over the country average.

04

Where do Corn chip fans live in United States?

Corn chip fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Corn chip fans also like?

Beyond Corn chip itself, the audience over-indexes on Christmas Tree Shops (28.54×), Fritos (48.16×), Tortilla chip (18.32×), and Frito-Lay (16.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Corn chip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Corn chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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