Piggly Wiggly Audience in United States

Piggly Wiggly logo

Piggly Wiggly has an estimated audience of 3,212,671 people in United States. 68.3% are female, 31.7% are male, average age 44.5. Top regions: Wisconsin, Alabama, South Carolina. Top brand affinities: DeMoulas Market Basket, Weis Markets, Yoo-hoo, Festival Foods, Big Y.

The average Piggly Wiggly fan in United States is 44.5 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Alabama, South Carolina. Top brand affinities include DeMoulas Market Basket, Weis Markets, Yoo-hoo, with strongest over-indexing on DeMoulas Market Basket (24.71× the country average). Demographically, the Piggly Wiggly audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Piggly Wiggly fans

Demographic split for Piggly Wiggly audience in United States
MetricValue
Female68.3%
Male31.7%
Average age44.5
Estimated audience size3,212,671

Audience persona

The typical Piggly Wiggly fan in United States is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for DeMoulas Market Basket.

Top regions in United States

Top regions ranked by reach for Piggly Wiggly in United States
RegionReachAffinity
Wisconsin507,69910.5×
Alabama395,3948.81×
South Carolina254,7855.27×
North Carolina230,4572.38×
Georgia216,6382.19×
Florida164,8240.76×
Mississippi127,0534.8×
Tennessee106,7361.66×
Louisiana98,9522.39×
Texas70,8990.26×
Illinois58,3800.55×
Virginia47,4200.61×
West Virginia45,6853.05×
California42,3090.12×
Ohio32,5330.33×
New York25,6380.14×
Kentucky18,7170.46×
Pennsylvania18,2030.17×
Maryland17,2790.31×
Arkansas17,1910.65×
Washington16,2300.25×
Arizona15,4520.24×
Michigan15,2690.18×
Indiana11,4200.19×
Iowa11,4100.43×
Missouri10,8660.21×
Oregon10,5850.29×
New Jersey10,2420.13×
Colorado10,1750.2×
Minnesota9,3570.2×
Oklahoma8,6720.24×
Massachusetts6,8240.11×
Nevada5,4070.17×
Kansas4,3730.17×
Connecticut3,9540.12×
Utah3,6550.13×
New Mexico3,2490.2×
Washington, District of Columbia2,9270.3×
Idaho2,4900.15×
Nebraska2,1400.13×
Delaware1,6840.19×
New Hampshire1,6500.13×
Alaska1,5730.23×
Maine1,3680.12×
Hawaii1,3450.1×
Montana1,1890.13×
North Dakota9970.15×
Rhode Island9720.1×
South Dakota9430.13×
Wyoming6780.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piggly Wiggly audience
BrandAffinityCategory
DeMoulas Market Basket24.71×Business & Career
Weis Markets34.19×Shopping
Yoo-hoo70.04×Food & Beverages
Festival Foods23.23×Shopping
Big Y20.04×Shopping
Giant Eagle12.38×Shopping
WinCo Foods8.28×Food & Beverages
Meijer4.79×Shopping
Winn-Dixie7.81×Shopping
Food Lion4.58×Shopping
Harris Teeter5.72×Shopping
King Soopers7.44×Shopping
Cub Foods14.93×Shopping
Hy-Vee6.94×Shopping
Publix2.97×Shopping
Acme Markets9.79×Shopping
Aldi2.07×Shopping
Wegmans3.88×Shopping
Dollar General1.92×Shopping
Rouses9.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piggly Wiggly audience
TraitClusterScore
Price SensitivityPREMIUM1.7
Family OrientationCONSERVATISM1.44
Community OrientationOPEN1.39
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.19
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Piggly Wiggly
CountryShare
United States93.7%
South Africa0.7%
Canada0.6%

See Piggly Wiggly audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Piggly Wiggly have in United States?

Piggly Wiggly has an estimated audience of 3,212,671 people in United States, concentrated in Wisconsin and Alabama.

What is the gender split and age of Piggly Wiggly fans?

68.3% of Piggly Wiggly fans are female, 31.7% are male, with an average age of 44.5 years.

Which brands do Piggly Wiggly fans like most?

Piggly Wiggly fans show strongest brand affinity for DeMoulas Market Basket (24.71×), Weis Markets (34.19×), and Yoo-hoo (70.04×) over the country average.

Where do Piggly Wiggly fans live in United States?

Piggly Wiggly fans in United States are most concentrated in Wisconsin (reach 507,699), Alabama (reach 395,394), and South Carolina (reach 254,785). These three regions account for the largest share of the active audience.

What other brands do Piggly Wiggly fans also like?

Beyond Piggly Wiggly itself, the audience over-indexes on Weis Markets (34.19×), Yoo-hoo (70.04×), Festival Foods (23.23×), and Big Y (20.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piggly Wiggly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.