Rascasse Audience Intelligence

Cub Foods Target Market in United States

A data profile of the people who buy, follow and care about Cub Foods in United States — modelled from more than twelve digital signal sources. Cub Foods has an estimated audience of 1,416,506 people in United States.

#44among Supermarket in United States#1900among Brand in United States#320in Shopping

The average Cub Foods fan in United States is 42.6 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Illinois, California.

Top brand affinities include DeMoulas Market Basket, Meijer, Jewel-Osco, with strongest over-indexing on DeMoulas Market Basket (42.39× the country average).

Demographically, the Cub Foods audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cub Foods fan in United States is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMoulas Market Basket.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cub Foods profile in United States.

Audience size
1.4M
in United States
Gender
67.7%♀
32.3% male
Age
42.6
average years
Country rank
#18527
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cub Foods

67.7% are female, 32.3% are male, average age 42.6.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Cub Foods audience in United States
MetricValue
Female67.7%
Male32.3%
Average age42.6
Estimated audience size1,416,506
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Cub Foods audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3914%
40-4919%
50+35%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Cub Foods audience comes from United States.

Worldwide audience distribution share by country for Cub Foods
CountryShare
United States98.2%
India0.7%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cub Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

Cub Foods customers by region in United States
#RegionReachAffinity×
01Minnesota~1M46.89×
02Delaware~3K0.80×
03Vermont~2K0.80×
04Maine~4K0.77×
05Wyoming~2K0.77×
06Rhode Island~3K0.75×
07Alaska~2K0.75×
08New Hampshire~4K0.74×
09Hawaii~4K0.72×
10West Virginia~5K0.70×
11Montana~3K0.67×
12New Mexico~5K0.66×
13Wisconsin~10K0.64×
14Idaho~4K0.58×
15Connecticut~7K0.51×
16Mississippi~6K0.49×
17Utah~6K0.47×
18South Dakota~1K0.45×
19Washington, District of Columbia~2K0.44×
20South Carolina~9K0.40×
21Illinois~20K0.39×
22Louisiana~7K0.39×
23Kentucky~7K0.37×
24Maryland~9K0.36×
25Oklahoma~6K0.36×
26Arkansas~4K0.36×
27Alabama~7K0.34×
28Nevada~5K0.34×
29Iowa~4K0.33×
30Nebraska~2K0.31×
31Kansas~3K0.29×
32Massachusetts~8K0.28×
33Oregon~4K0.27×
34New Jersey~10K0.26×
35Colorado~6K0.26×
36Tennessee~6K0.22×
37Arizona~6K0.20×
38Washington~6K0.20×
39Missouri~5K0.20×
40North Carolina~8K0.19×
41Michigan~7K0.19×
42Virginia~7K0.19×
43Pennsylvania~9K0.18×
44Indiana~5K0.18×
45Georgia~6K0.14×
46Ohio~6K0.14×
47New York~9K0.11×
48Florida~10K0.10×
49California~10K0.09×
50Texas~10K0.09×
Fig. 06

Affinity by region

Affinity by region — Cub Foods, United States
0.09×1.00×46.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cub Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cub Foods audience
#·InterestCategoryAffinity×
01DeMoulas Market BasketBusiness & Career42.39×
02The Prince of EgyptMovies & TV33.35×
03King SoopersShopping24.64×
04Jewel-OscoShopping23.86×
05Hy-VeeShopping19.91×
06Giant EagleShopping18.85×
07Food 4 LessShopping15.98×
08Stater Bros.Shopping15.97×
09MeijerShopping14.35×
10VonsShopping13.12×
11ShopRite (United States)Food & Beverages13.01×
12Stop & ShopShopping12.08×
13Food LionShopping10.52×
14AlbertsonsShopping9.31×
15Fred MeyerShopping7.35×
16PublixShopping5.70×
17Dollar GeneralShopping4.15×
18AldiShopping3.72×
19Dollar TreeShopping3.22×
20WalgreensShopping3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cub Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cub Foods audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
SpiritualityBALANCE1.45×
Price SensitivityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cub Foods audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Sports ActivityPOWER1.03×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cub Foods's target market in United States?

Cub Foods's target market in United States covers an estimated 1,416,506 people, concentrated in Minnesota and Illinois.

02

What is the gender split and age of Cub Foods customers?

67.7% of the Cub Foods audience are female, 32.3% are male, with an average age of 42.6 years.

03

Which brands do Cub Foods fans like most?

Cub Foods fans show strongest brand affinity for DeMoulas Market Basket (42.39×), Meijer (14.35×), and Jewel-Osco (23.86×) over the country average.

04

Where do Cub Foods fans live in United States?

Cub Foods fans in United States are most concentrated in Minnesota (reach ~1M), Illinois (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Cub Foods fans also like?

Beyond Cub Foods itself, the audience over-indexes on Meijer (14.35×), Jewel-Osco (23.86×), King Soopers (24.64×), and Hy-Vee (19.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cub Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cub Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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