Rascasse Audience Intelligence

Cub Foods Target Market in United States

Cub Foods has an estimated audience of 1M people in United States.

#54among Supermarket in United States#2638among brands in United States#385in Shopping

The average Cub Foods fan in United States is 43.4 years old, more female, and lives primarily in Minnesota.

By number of fans, Cub Foods ranks #54 among the 224 objects in Supermarket in United States.

Its fans are 4.2 years older than the group average of 39.2.

Women make up 67.7% of the fan base, 5.1 percentage points more than the group average.

Compared with the other 223 objects in Supermarket, Cub Foods fans stand out for their interest in DeMoulas Market Basket, The Prince of Egypt and Food 4 Less.

Most fans live in Minnesota, Illinois, Wisconsin.

Top affinities include DeMoulas Market Basket, The Prince of Egypt, King Soopers, with strongest over-indexing on DeMoulas Market Basket (42.39× the country average).

Demographically, the Cub Foods audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

The typical Cub Foods fan in United States is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMoulas Market Basket.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
67.7%♀
32.3% male
Age
43.4
average years
Country rank
#24005
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cub Foods

67.7% are female, 32.3% are male, average age 43.4.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Cub Foods audience in United States
MetricValue
Female67.7%
Male32.3%
Average age43.4
Estimated audience size1M
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Cub Foods audience in United States
Age bracketShare%
16-2419%
25-3413%
35-4414%
45-5419%
55+35%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Cub Foods audience comes from United States.

Worldwide audience distribution share by country for Cub Foods
CountryShare
United States97.1%
India0.6%
Romania0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cub Foods customers by region in United States
#RegionReachAffinity×
01Minnesota~800K46.89×
02Delaware~2K0.80×
03Vermont~2K0.80×
04Maine~3K0.77×
05Wyoming~1K0.77×
06Rhode Island~2K0.75×
07Alaska~2K0.75×
08New Hampshire~3K0.74×
09Hawaii~3K0.72×
10West Virginia~4K0.70×
11Montana~2K0.67×
12New Mexico~4K0.66×
13Wisconsin~10K0.64×
14Idaho~3K0.58×
15Connecticut~6K0.51×
16Mississippi~4K0.49×
17North Dakota~1K0.48×
18Utah~5K0.47×
19South Dakota~1K0.45×
20South Carolina~7K0.40×
21Illinois~20K0.39×
22Louisiana~6K0.39×
23Kentucky~5K0.37×
24Maryland~7K0.36×
25Oklahoma~4K0.36×
26Arkansas~3K0.36×
27Alabama~5K0.34×
28Nevada~3K0.34×
29Iowa~3K0.33×
30Nebraska~2K0.31×
31Kansas~3K0.29×
32Massachusetts~6K0.28×
33Oregon~3K0.27×
34New Jersey~8K0.26×
35Colorado~5K0.26×
36Tennessee~5K0.22×
37Arizona~5K0.20×
38Washington~5K0.20×
39Missouri~4K0.20×
40North Carolina~7K0.19×
41Michigan~6K0.19×
42Virginia~5K0.19×
43Pennsylvania~7K0.18×
44Indiana~4K0.18×
45Ohio~5K0.14×
46Georgia~5K0.14×
47New York~7K0.11×
48Florida~7K0.10×
49California~10K0.09×
50Texas~6K0.09×
Fig. 06

Affinity by region

Affinity by region — Cub Foods, United States
0.09×1.00×46.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cub Foods audience vs. the country average
#·InterestCategoryAffinity×
01DeMoulas Market BasketBusiness & Career42.39×
02The Prince of EgyptMovies & TV33.35×
03King SoopersShopping24.64×
04Jewel-OscoShopping23.86×
05Hy-VeeShopping19.91×
06Giant EagleShopping18.85×
07Food 4 LessShopping15.98×
08Stater Bros.Shopping15.97×
09MeijerShopping14.35×
10VonsShopping13.12×
11ShopRite (United States)Food & Beverages13.01×
12Piggly WigglyFood & Beverages12.76×
13Stop & ShopShopping12.08×
14Food LionShopping10.52×
15AlbertsonsShopping9.31×
16H-E-BShopping6.55×
17PublixShopping5.70×
18Dollar GeneralShopping4.15×
19AldiShopping3.72×
20Dollar TreeShopping3.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cub Foods audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cub Foods audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
SpiritualityBALANCE1.45×
Price SensitivityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cub Foods audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Sports ActivityPOWER1.03×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cub Foods over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cub-foods-101489” · Methodology