Cub Foods Audience in United States
Cub Foods has an estimated audience of 1,427,332 people in United States. 67.7% are female, 32.3% are male, average age 42.6. Top regions: Minnesota, Illinois, Wisconsin. Top brand affinities: DeMoulas Market Basket, Meijer, Jewel-Osco, King Soopers, Hy-Vee.
The average Cub Foods fan in United States is 42.6 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Illinois, Wisconsin. Top brand affinities include DeMoulas Market Basket, Meijer, Jewel-Osco, with strongest over-indexing on DeMoulas Market Basket (42.39× the country average). Demographically, the Cub Foods audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Cub Foods fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.6 |
| Estimated audience size | 1,427,332 |
Audience persona
The typical Cub Foods fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for DeMoulas Market Basket.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 964,829 | 47.18× |
| Illinois | 19,587 | 0.41× |
| Wisconsin | 14,377 | 0.67× |
| Texas | 4,573 | 0.04× |
| Iowa | 3,642 | 0.31× |
| California | 3,623 | 0.02× |
| Florida | 3,480 | 0.04× |
| Ohio | 2,828 | 0.06× |
| New York | 2,664 | 0.03× |
| Georgia | 2,595 | 0.06× |
| Indiana | 2,434 | 0.09× |
| Missouri | 2,187 | 0.1× |
| Colorado | 1,967 | 0.09× |
| Arizona | 1,364 | 0.05× |
| Pennsylvania | 1,358 | 0.03× |
| Virginia | 1,353 | 0.04× |
| Michigan | 1,294 | 0.03× |
| Tennessee | 1,282 | 0.04× |
| Nebraska | 1,190 | 0.17× |
| Washington | 1,181 | 0.04× |
| North Carolina | 1,077 | 0.03× |
| South Dakota | 1,044 | 0.32× |
| Kansas | 983 | 0.09× |
| North Dakota | 932 | 0.32× |
| Oregon | 840 | 0.05× |
| New Jersey | 779 | 0.02× |
| Arkansas | 709 | 0.06× |
| Massachusetts | 612 | 0.02× |
| Nevada | 552 | 0.04× |
| Oklahoma | 546 | 0.03× |
| Alabama | 508 | 0.03× |
| Maryland | 482 | 0.02× |
| Kentucky | 433 | 0.02× |
| South Carolina | 432 | 0.02× |
| Louisiana | 430 | 0.02× |
| Mississippi | 330 | 0.03× |
| Utah | 288 | 0.02× |
| Washington, District of Columbia | 283 | 0.07× |
| Connecticut | 260 | 0.02× |
| Idaho | 187 | 0.03× |
| Montana | 160 | 0.04× |
| New Mexico | 122 | 0.02× |
| Alaska | 114 | 0.04× |
| Hawaii | 112 | 0.02× |
| Rhode Island | 96 | 0.02× |
| West Virginia | 95 | 0.01× |
| New Hampshire | 83 | 0.01× |
| Maine | 81 | 0.02× |
| Wyoming | 72 | 0.03× |
| Delaware | 63 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeMoulas Market Basket | 42.39× | Business & Career |
| Meijer | 14.35× | Shopping |
| Jewel-Osco | 23.86× | Shopping |
| King Soopers | 24.64× | Shopping |
| Hy-Vee | 19.91× | Shopping |
| Food Lion | 10.52× | Shopping |
| ShopRite (United States) | 13.01× | Food & Beverages |
| Giant Eagle | 18.85× | Shopping |
| The Prince of Egypt | 33.35× | Movies & TV |
| Vons | 13.12× | Shopping |
| Stop & Shop | 12.08× | Shopping |
| Dollar General | 4.15× | Shopping |
| Publix | 5.7× | Shopping |
| Albertsons | 9.31× | Shopping |
| Food 4 Less | 15.98× | Shopping |
| Aldi | 3.72× | Shopping |
| Fred Meyer | 7.35× | Shopping |
| Dollar Tree | 3.22× | Shopping |
| Walgreens | 3.04× | Shopping |
| H-E-B | 6.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.3 |
| Family Orientation | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.38 |
| Career Orientation | POWER | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| India | 0.7% |
| China | 0.3% |
See Cub Foods audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Cub Foods have in United States?
Cub Foods has an estimated audience of 1,427,332 people in United States, concentrated in Minnesota and Illinois.
What is the gender split and age of Cub Foods fans?
67.7% of Cub Foods fans are female, 32.3% are male, with an average age of 42.6 years.
Which brands do Cub Foods fans like most?
Cub Foods fans show strongest brand affinity for DeMoulas Market Basket (42.39×), Meijer (14.35×), and Jewel-Osco (23.86×) over the country average.
Where do Cub Foods fans live in United States?
Cub Foods fans in United States are most concentrated in Minnesota (reach 964,829), Illinois (reach 19,587), and Wisconsin (reach 14,377). These three regions account for the largest share of the active audience.
What other brands do Cub Foods fans also like?
Beyond Cub Foods itself, the audience over-indexes on Meijer (14.35×), Jewel-Osco (23.86×), King Soopers (24.64×), and Hy-Vee (19.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cub Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.