Rascasse Audience Intelligence

Hannaford Supermarkets Target Market in United States

A data profile of the people who buy, follow and care about Hannaford Supermarkets in United States — modelled from more than twelve digital signal sources. Hannaford Supermarkets has an estimated audience of 486,957 people in United States.

#63among Supermarket in United States#3821among Brand in United States#521in Shopping

The average Hannaford Supermarkets fan in United States is 47.1 years old, more female, and lives primarily in Maine.

The audience is concentrated in Maine, New York, New Hampshire.

Top brand affinities include Weis Markets, A Separation, The Squid and the Whale, with strongest over-indexing on Weis Markets (81.49× the country average).

Demographically, the Hannaford Supermarkets audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hannaford Supermarkets fan in United States is more female, around 47.1 years old, with strong Pet Ownership tendencies and a notable affinity for Weis Markets.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannaford Supermarkets profile in United States.

Audience size
487K
in United States
Gender
70.1%♀
29.9% male
Age
47.1
average years
Country rank
#37246
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hannaford Supermarkets

70.1% are female, 29.9% are male, average age 47.1.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Hannaford Supermarkets audience in United States
MetricValue
Female70.1%
Male29.9%
Average age47.1
Estimated audience size486,957
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Hannaford Supermarkets audience in United States
Age bracketShare%
16-199%
20-2910%
30-3915%
40-4924%
50+42%
Fig. 04

Worldwide distribution

94.6%

of the worldwide Hannaford Supermarkets audience comes from United States.

Worldwide audience distribution share by country for Hannaford Supermarkets
CountryShare
United States94.6%
United Kingdom1.7%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannaford Supermarkets audience in United States is strongest.

Fig. 05

Top regions by affinity

Hannaford Supermarkets customers by region in United States
#RegionReachAffinity×
01Maine~50K24.34×
02Vermont~10K11.16×
03New Hampshire~20K10.73×
04Massachusetts~20K1.53×
05New York~40K1.21×
06South Dakota<1K0.82×
07Alaska<1K0.81×
08North Dakota<1K0.81×
09Hawaii~2K0.79×
10Montana~1K0.79×
11Mississippi~3K0.77×
12Idaho~2K0.77×
13New Mexico~2K0.76×
14Nebraska~2K0.73×
15Arkansas~3K0.71×
16Kansas~3K0.71×
17West Virginia~2K0.70×
18Louisiana~5K0.69×
19Oklahoma~4K0.69×
20Utah~3K0.66×
21Iowa~3K0.66×
22Nevada~3K0.65×
23Delaware<1K0.64×
24Alabama~5K0.62×
25Kentucky~4K0.55×
26Oregon~3K0.55×
27Wisconsin~4K0.53×
28Washington, District of Columbia<1K0.52×
29Missouri~4K0.50×
30Rhode Island<1K0.50×
31Minnesota~4K0.47×
32Connecticut~2K0.46×
33Indiana~4K0.45×
34Washington~4K0.39×
35Colorado~3K0.39×
36Arizona~4K0.38×
37Tennessee~4K0.38×
38South Carolina~3K0.35×
39Michigan~5K0.34×
40Maryland~2K0.28×
41Ohio~4K0.26×
42Georgia~4K0.26×
43Illinois~4K0.24×
44Virginia~3K0.20×
45North Carolina~3K0.18×
46New Jersey~2K0.18×
47Pennsylvania~3K0.17×
48Texas~7K0.16×
49California~8K0.14×
50Florida~4K0.12×
Fig. 06

Affinity by region

Affinity by region — Hannaford Supermarkets, United States
0.12×1.00×24.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannaford Supermarkets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannaford Supermarkets audience
#·InterestCategoryAffinity×
01The Squid and the WhaleMovies & TV217.64×
02A SeparationMovies & TV174.65×
03Clean MasterTechnology & Electronics138.80×
04Macaroni saladFood & Beverages111.03×
05Quality FoodsFood & Beverages109.43×
06DettolHome & Garden95.82×
07Weis MarketsShopping81.49×
08Samut Sakhon ProvinceTravel & Leisure76.33×
09New Seasons MarketShopping68.53×
10Fairway MarketShopping52.07×
11Paleoaholic - Eat Real FoodTopic50.76×
12C-Town SupermarketsShopping47.23×
13Safaree SamuelsMusic & Radio46.86×
14Lone Star Steakhouse & SaloonFood & Beverages42.78×
15The KegFood & Beverages42.01×
16Harold & KumarMovies & TV36.83×
17Fred MeyerShopping10.92×
18Texas RoadhouseFood & Beverages6.34×
19Yahoo! NewsNews3.17×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannaford Supermarkets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hannaford Supermarkets audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.44×
SustainabilityBALANCE1.33×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hannaford Supermarkets audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.69×
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hannaford Supermarkets's target market in United States?

Hannaford Supermarkets's target market in United States covers an estimated 486,957 people, concentrated in Maine and New York.

02

What is the gender split and age of Hannaford Supermarkets customers?

70.1% of the Hannaford Supermarkets audience are female, 29.9% are male, with an average age of 47.1 years.

03

Which brands do Hannaford Supermarkets fans like most?

Hannaford Supermarkets fans show strongest brand affinity for Weis Markets (81.49×), A Separation (174.65×), and The Squid and the Whale (217.64×) over the country average.

04

Where do Hannaford Supermarkets fans live in United States?

Hannaford Supermarkets fans in United States are most concentrated in Maine (reach ~50K), New York (reach ~40K), and New Hampshire (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hannaford Supermarkets fans also like?

Beyond Hannaford Supermarkets itself, the audience over-indexes on A Separation (174.65×), The Squid and the Whale (217.64×), New Seasons Market (68.53×), and Macaroni salad (111.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Hannaford Supermarkets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannaford Supermarkets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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