Hannaford Supermarkets Audience in United States

Hannaford Supermarkets logo

Hannaford Supermarkets has an estimated audience of 521,414 people in United States. 70.1% are female, 29.9% are male, average age 47.1. Top regions: Maine, New York, New Hampshire. Top brand affinities: Weis Markets, The Squid and the Whale, A Separation, Macaroni salad, Texas Roadhouse.

The average Hannaford Supermarkets fan in United States is 47.1 years old, more female, and lives primarily in Maine. The audience is concentrated in Maine, New York, New Hampshire. Top brand affinities include Weis Markets, The Squid and the Whale, A Separation, with strongest over-indexing on Weis Markets (81.49× the country average). Demographically, the Hannaford Supermarkets audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Hannaford Supermarkets fans

Demographic split for Hannaford Supermarkets audience in United States
MetricValue
Female70.1%
Male29.9%
Average age47.1
Estimated audience size521,414

Audience persona

The typical Hannaford Supermarkets fan in United States is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Weis Markets.

Top regions in United States

Top regions ranked by reach for Hannaford Supermarkets in United States
RegionReachAffinity
Maine40,24121.55×
New York40,0401.37×
New Hampshire23,55111.46×
Massachusetts19,2001.87×
Vermont10,94911.96×
Connecticut2,7900.53×
Florida1,9470.06×
New Jersey1,4870.11×
California1,4020.02×
North Carolina1,3920.09×
Pennsylvania1,3840.08×
Texas1,3130.03×
Virginia9540.08×
Rhode Island7900.48×
Illinois6720.04×
Ohio6160.04×
Georgia6140.04×
Maryland5340.06×
South Carolina4380.06×
Michigan4090.03×
Tennessee3840.04×
Arizona3810.04×
Washington3310.03×
Indiana2990.03×
Colorado2860.03×
Missouri2270.03×
Kentucky2200.03×
Minnesota1960.03×
Wisconsin1800.02×
Oregon1640.03×
Alabama1440.02×
Washington, District of Columbia1400.09×
Louisiana1240.02×
Iowa1210.03×
Oklahoma1120.02×
West Virginia1060.04×
Utah1050.02×
Arkansas1040.02×
Delaware990.07×
Nebraska970.04×
Nevada920.02×
Kansas900.02×
Mississippi890.02×
New Mexico670.03×
Montana640.04×
Idaho640.02×
Hawaii570.03×
Alaska550.05×
North Dakota500.05×
South Dakota480.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hannaford Supermarkets audience
BrandAffinityCategory
Weis Markets81.49×Shopping
The Squid and the Whale217.64×Movies & TV
A Separation174.65×Movies & TV
Macaroni salad111.03×Food & Beverages
Texas Roadhouse6.34×Food & Beverages
New Seasons Market68.53×Shopping
Clean Master138.8×Technology & Electronics
C-Town Supermarkets47.23×Shopping
Dettol95.82×Home & Garden
Quality Foods109.43×Food & Beverages
Harold & Kumar36.83×Movies & TV
Fred Meyer10.92×Shopping
Paleoaholic - Eat Real Food50.76×
Samut Sakhon Province76.33×Travel & Leisure
Fairway Market52.07×Shopping
The Keg42.01×Food & Beverages
Safaree Samuels46.86×Music & Radio
Movies1.51×Movies & TV
Yahoo! News3.17×News
Weed, California26.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hannaford Supermarkets audience
TraitClusterScore
Community OrientationOPEN1.85
IndulgenceJOY1.41
CreativityOPEN1.14
Family OrientationCONSERVATISM1.11
Convenience OrientationPREMIUM1.05
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Hannaford Supermarkets
CountryShare
United States95.0%
United Kingdom1.6%
China0.9%

See Hannaford Supermarkets audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Hannaford Supermarkets have in United States?

Hannaford Supermarkets has an estimated audience of 521,414 people in United States, concentrated in Maine and New York.

What is the gender split and age of Hannaford Supermarkets fans?

70.1% of Hannaford Supermarkets fans are female, 29.9% are male, with an average age of 47.1 years.

Which brands do Hannaford Supermarkets fans like most?

Hannaford Supermarkets fans show strongest brand affinity for Weis Markets (81.49×), The Squid and the Whale (217.64×), and A Separation (174.65×) over the country average.

Where do Hannaford Supermarkets fans live in United States?

Hannaford Supermarkets fans in United States are most concentrated in Maine (reach 40,241), New York (reach 40,040), and New Hampshire (reach 23,551). These three regions account for the largest share of the active audience.

What other brands do Hannaford Supermarkets fans also like?

Beyond Hannaford Supermarkets itself, the audience over-indexes on The Squid and the Whale (217.64×), A Separation (174.65×), Macaroni salad (111.03×), and Texas Roadhouse (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannaford Supermarkets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.