C-Town Supermarkets Audience in United States

C-Town Supermarkets has an estimated audience of 884,309 people in United States. 56.8% are female, 43.2% are male, average age 43.2. Top brand affinities: Wawa Inc., Weis Markets, Melrose Place, Ralphs, Micro Center.

Top brand affinities include Wawa Inc., Weis Markets, Melrose Place, with strongest over-indexing on Wawa Inc. (25.78× the country average). Demographically, the C-Town Supermarkets audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Family Orientation.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of C-Town Supermarkets fans

Demographic split for C-Town Supermarkets audience in United States
MetricValue
Female56.8%
Male43.2%
Average age43.2
Estimated audience size884,309

Audience persona

The typical C-Town Supermarkets fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Wawa Inc..

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for C-Town Supermarkets audience
BrandAffinityCategory
Wawa Inc.25.78×Shopping
Weis Markets48.47×Shopping
Melrose Place61.21×Movies & TV
Ralphs15.06×Shopping
Micro Center10.65×Shopping
Jude Law20×Movies & TV
Planet Fitness4.51×Sports
Hannaford Supermarkets44.67×Shopping
Elizabeth Arden22.31×Beauty & Wellness
Bikram Yoga12.91×Health
Bob Evans12.67×Food & Beverages
Hypermarket6.39×Shopping
Josh Gad18.94×Movies & TV
Las Vegas3.78×Travel & Leisure
Brandon Sanderson18.94×Literature
Marshalls3.14×Fashion & Accessoires
ASRock44.8×Technology & Electronics
Misfits (band)36.97×Music & Radio
Beetlejuice3.22×Movies & TV
Digi-Key19.82×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by C-Town Supermarkets audience
TraitClusterScore
IndulgenceJOY1.55
Family OrientationCONSERVATISM1.48
Price SensitivityPREMIUM1.46
SpiritualityBALANCE1.42
Urban LifestyleOPEN1.36
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for C-Town Supermarkets
CountryShare
United States98.8%
Germany0.2%
France0.1%

See C-Town Supermarkets audiences in other countries

More Supermarket audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for C-Town Supermarkets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.