Rascasse Audience Intelligence

Covenant Audience in United States

A data profile of the people who buy, follow and care about Covenant in United States — modelled from more than twelve digital signal sources. Covenant has an estimated audience of 1,881,868 people in United States.

#44among Metal in United States#2783among Person in United States#1694in Music & Radio

The average Covenant fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Procurement, Depeche Mode, Disneyland Paris, with strongest over-indexing on Procurement (136.7× the country average).

Demographically, the Covenant audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Covenant fan in United States is more male, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Procurement.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Covenant profile in United States.

Audience size
1.9M
in United States
Gender
39.0%♀
61.0% male
Age
38.7
average years
Country rank
#14947
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Covenant fans

39.0% are female, 61.0% are male, average age 38.7.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Covenant audience in United States
MetricValue
Female39.0%
Male61.0%
Average age38.7
Estimated audience size1,881,868
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Covenant audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3937%
40-4930%
50+4%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Covenant audience comes from United States.

Worldwide audience distribution share by country for Covenant
CountryShare
United States47.3%
India6.1%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Covenant audience in United States is strongest.

Fig. 05

Top regions by affinity

Covenant fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K2.04×
02Tennessee~60K1.53×
03Alabama~30K1.29×
04Texas~200K1.21×
05New Mexico~10K1.21×
06Georgia~70K1.15×
07North Carolina~70K1.14×
08Virginia~50K1.13×
09Mississippi~20K1.07×
10California~200K1.06×
11Indiana~40K1.05×
12Hawaii~9K1.05×
13South Carolina~30K1.04×
14Oklahoma~20K1.04×
15Alaska~4K1.04×
16Louisiana~30K1.03×
17Arkansas~20K1.02×
18Florida~100K0.99×
19Pennsylvania~60K0.99×
20Missouri~30K0.98×
21Maine~7K0.98×
22Illinois~60K0.97×
23Washington~40K0.97×
24Kentucky~20K0.97×
25West Virginia~9K0.97×
26Maryland~30K0.96×
27Arizona~40K0.95×
28New Hampshire~7K0.95×
29Montana~5K0.95×
30South Dakota~4K0.95×
31New Jersey~50K0.94×
32Delaware~5K0.94×
33Massachusetts~40K0.93×
34North Dakota~4K0.93×
35Colorado~30K0.92×
36Connecticut~20K0.91×
37Iowa~10K0.91×
38Kansas~10K0.91×
39Idaho~9K0.91×
40Washington, District of Columbia~5K0.91×
41New York~100K0.90×
42Vermont~3K0.90×
43Nebraska~9K0.89×
44Ohio~50K0.88×
45Minnesota~20K0.87×
46Wisconsin~20K0.85×
47Oregon~20K0.84×
48Utah~10K0.84×
49Rhode Island~5K0.81×
50Nevada~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Covenant, United States
0.78×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Covenant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Covenant audience
#·InterestCategoryAffinity×
01ProcurementBusiness & Career136.70×
02Depeche ModeMusic & Radio52.53×
03RammsteinMusic & Radio48.43×
04Die AntwoordMusic & Radio46.06×
05Portrait paintingArts & Culture21.93×
06Disneyland ParisTravel & Leisure20.34×
07Lily AllenMusic & Radio20.00×
08Jessica ChastainMovies & TV20.00×
09Suki WaterhouseFashion & Accessoires20.00×
10Kate BeckinsaleMovies & TV18.84×
11RÜFÜSMusic & Radio18.72×
12Will PoulterMovies & TV18.45×
13Goth subcultureFashion & Accessoires14.52×
14Watercolor paintingArts & Culture12.72×
15Oil paintingArts & Culture12.68×
16Abstract artArts & Culture10.79×
17Broadway theatreTravel & Leisure9.78×
18CanvaTechnology & Electronics9.05×
19BeetlejuiceMovies & TV5.83×
20Modern artArts & Culture5.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Covenant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Covenant audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.58×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Covenant audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Sports ActivityPOWER0.71×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Covenant have in United States?

Covenant has an estimated audience of 1,881,868 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Covenant fans?

39.0% of Covenant fans are female, 61.0% are male, with an average age of 38.7 years.

03

Which brands do Covenant fans like most?

Covenant fans show strongest brand affinity for Procurement (136.7×), Depeche Mode (52.53×), and Disneyland Paris (20.34×) over the country average.

04

Where do Covenant fans live in United States?

Covenant fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Covenant fans also like?

Beyond Covenant itself, the audience over-indexes on Depeche Mode (52.53×), Disneyland Paris (20.34×), Watercolor painting (12.72×), and Portrait painting (21.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Covenant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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