Covenant Audience in United States
Covenant has an estimated audience of 1,371,761 people in United States. 44.6% are female, 55.4% are male, average age 36.3. Top brand affinities: Home equity, Winemaking, Nipsey Hussle, Ayrton Senna, Mangaka.
Top brand affinities include Home equity, Winemaking, Nipsey Hussle, with strongest over-indexing on Home equity (20× the country average). Demographically, the Covenant audience skews more male with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Covenant fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.3 |
| Estimated audience size | 1,371,761 |
Audience persona
The typical Covenant fan in United States is more male, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Winemaking | 36.14× | Food & Beverages |
| Nipsey Hussle | 24.62× | Music & Radio |
| Ayrton Senna | 25.37× | Sports |
| Mangaka | 10.52× | Literature |
| Steampunk | 9.67× | Fashion & Accessoires |
| 103.3 KLOU | 92.72× | Music & Radio |
| Home Delivery | 5.64× | Food & Beverages |
| Home construction | 2.19× | Home & Garden |
| Elsword | 20× | Games |
| Jasmine Star | 43.39× | Business & Career |
| Figure painting (hobby) | 4.45× | Arts & Culture |
| JDSU | 2.32× | Business & Career |
| Corona (band) | 4.28× | Music & Radio |
| Bank account | 1.82× | Business & Career |
| Unique Gifts | 1.65× | Shopping |
| Home staging | 3.55× | Home & Garden |
| Jax Teller | 11.54× | Movies & TV |
| Staycation | 2.07× | Home & Garden |
| Nebraska | 1.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.63 |
| Urban Lifestyle | OPEN | 1.56 |
| Risk Appetite | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| United Kingdom | 6.4% |
| India | 6.1% |
See Covenant audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Covenant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.