Covenant Audience in United States
Covenant has an estimated audience of 1,371,761 people in United States. 44.6% are female, 55.4% are male, average age 36.3. Top brand affinities: Procurement, Kate Beckinsale, Will Poulter, Jessica Chastain, Rammstein.
Top brand affinities include Procurement, Kate Beckinsale, Will Poulter, with strongest over-indexing on Procurement (92.72× the country average). Demographically, the Covenant audience skews more male with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Covenant fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.3 |
| Estimated audience size | 1,371,761 |
Audience persona
The typical Covenant fan in United States is more male, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Procurement.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Procurement | 92.72× | Business & Career |
| Kate Beckinsale | 17.52× | Movies & TV |
| Will Poulter | 20× | Movies & TV |
| Jessica Chastain | 20× | Movies & TV |
| Rammstein | 36.14× | Music & Radio |
| Beetlejuice | 5.37× | Movies & TV |
| Disneyland Paris | 12.84× | Travel & Leisure |
| Suki Waterhouse | 20× | Fashion & Accessoires |
| Portrait painting | 13.43× | Arts & Culture |
| Kia Sportage | 20× | Cars & Mobility |
| The Smashing Pumpkins | 43.39× | Music & Radio |
| Die Antwoord | 34.27× | Music & Radio |
| Depeche Mode | 25.37× | Music & Radio |
| Google Maps | 3.55× | Internet & Social Media |
| Ticketmaster | 4.81× | Travel & Leisure |
| Autism Awareness | 8.07× | Health |
| The Smiths | 13.9× | Music & Radio |
| Machine Gun Kelly (rapper) | 18.19× | Music & Radio |
| Goth subculture | 9.29× | Fashion & Accessoires |
| Gothic fashion | 7.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.63 |
| Urban Lifestyle | OPEN | 1.56 |
| Risk Appetite | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| United Kingdom | 6.4% |
| India | 6.1% |
See Covenant audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Covenant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.