Rascasse Audience Intelligence

Industrial metal Audience in United States

A data profile of the people who buy, follow and care about Industrial metal in United States — modelled from more than twelve digital signal sources. Industrial metal has an estimated audience of 1,802,051 people in United States.

#253among Musical genre in United States#6672among Topic in United States#1779in Music & Radio

The average Industrial metal fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Death metal, Britney Spears, Military press, with strongest over-indexing on Death metal (12.69× the country average).

Demographically, the Industrial metal audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Industrial metal fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Death metal.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial metal profile in United States.

Audience size
1.8M
in United States
Gender
37.5%♀
62.5% male
Age
37.0
average years
Country rank
#15443
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial metal fans

37.5% are female, 62.5% are male, average age 37.0.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Industrial metal audience in United States
MetricValue
Female37.5%
Male62.5%
Average age37.0
Estimated audience size1,802,051
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Industrial metal audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Industrial metal audience comes from United States.

Worldwide audience distribution share by country for Industrial metal
CountryShare
Italy20.4%
United States20.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Industrial metal fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K3.77×
02California~400K1.84×
03Idaho~10K1.36×
04Oregon~20K1.08×
05Alaska~4K1.08×
06Vermont~3K1.08×
07North Dakota~4K1.07×
08Utah~20K1.05×
09South Dakota~4K1.04×
10Nevada~20K1.03×
11West Virginia~9K1.02×
12Montana~5K1.02×
13Kentucky~20K1.00×
14Oklahoma~20K0.99×
15Arkansas~10K0.99×
16Rhode Island~6K0.99×
17Washington~40K0.97×
18Maine~6K0.97×
19New Mexico~9K0.96×
20New Hampshire~7K0.96×
21Delaware~5K0.96×
22Missouri~30K0.95×
23Indiana~30K0.94×
24Connecticut~20K0.94×
25Kansas~10K0.94×
26Hawaii~7K0.94×
27Iowa~10K0.93×
28Mississippi~10K0.92×
29Nebraska~8K0.92×
30Washington, District of Columbia~5K0.92×
31Texas~100K0.91×
32Pennsylvania~60K0.91×
33Illinois~50K0.90×
34Tennessee~30K0.90×
35Minnesota~20K0.90×
36Ohio~50K0.89×
37Colorado~30K0.89×
38Alabama~20K0.89×
39Louisiana~20K0.89×
40North Carolina~50K0.88×
41Wisconsin~20K0.87×
42Michigan~40K0.86×
43Virginia~40K0.85×
44Massachusetts~30K0.85×
45Maryland~30K0.85×
46South Carolina~20K0.85×
47Georgia~50K0.84×
48New Jersey~40K0.81×
49Florida~100K0.78×
50New York~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Industrial metal, United States
0.76×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial metal audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV30.18×
02Military pressSports16.74×
03ProcurementBusiness & Career15.92×
04RammsteinMusic & Radio14.62×
05Death metalMusic & Radio12.69×
06Chester BenningtonMusic & Radio11.14×
07System of a DownMusic & Radio10.59×
08DeftonesMusic & Radio9.83×
09Berlin WallTravel & Leisure9.20×
10Nu metalMusic & Radio8.15×
11Thrash metalMusic & Radio6.89×
12Goth subcultureFashion & Accessoires5.42×
13Web serverTechnology & Electronics5.25×
14Ozzy OsbourneMusic & Radio5.17×
15Britney SpearsMusic & Radio4.50×
16BeetlejuiceMovies & TV2.74×
17Bass guitarMusic & Radio2.57×
18RadioTechnology & Electronics2.11×
19AutoZoneCars & Mobility1.95×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial metal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
ExtroversionTHRILL1.60×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial metal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Price SensitivityPREMIUM0.77×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial metal have in United States?

Industrial metal has an estimated audience of 1,802,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Industrial metal fans?

37.5% of Industrial metal fans are female, 62.5% are male, with an average age of 37.0 years.

03

Which brands do Industrial metal fans like most?

Industrial metal fans show strongest brand affinity for Death metal (12.69×), Britney Spears (4.5×), and Military press (16.74×) over the country average.

04

Where do Industrial metal fans live in United States?

Industrial metal fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and Arizona (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial metal fans also like?

Beyond Industrial metal itself, the audience over-indexes on Britney Spears (4.5×), Military press (16.74×), Procurement (15.92×), and Berlin Wall (9.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Industrial metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Industrial metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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