Rascasse Audience Intelligence

Industrial metal Audience in Germany

A data profile of the people who buy, follow and care about Industrial metal in Germany — modelled from more than twelve digital signal sources. Industrial metal has an estimated audience of 632,239 people in Germany.

#168among Musical genre in Germany#4108among Topic in Germany#1068in Music & Radio

The average Industrial metal fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include System of a Down, Petroleum industry, Rammstein, with strongest over-indexing on System of a Down (30.64× the country average).

Demographically, the Industrial metal audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Industrial metal fan in Germany is more male, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for System of a Down.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial metal profile in Germany.

Audience size
632K
in Germany
Gender
39.1%♀
60.9% male
Age
38.7
average years
Country rank
#9675
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial metal fans

39.1% are female, 60.9% are male, average age 38.7.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Industrial metal audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age38.7
Estimated audience size632,239
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Industrial metal audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3923%
40-4925%
50+14%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Industrial metal audience comes from Germany.

Worldwide audience distribution share by country for Industrial metal
CountryShare
Italy20.4%
United States20.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial metal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Industrial metal fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.26×
02Saarland~9K1.14×
03Sachsen~30K1.04×
04Mecklenburg-Vorpommern~10K1.04×
05Thüringen~20K1.01×
06Sachsen-Anhalt~20K0.99×
07Brandenburg~20K0.96×
08Rheinland-Pfalz~30K0.94×
09Berlin~30K0.94×
10Schleswig-Holstein~20K0.94×
11Hamburg~10K0.94×
12Hessen~40K0.90×
13Bayern~90K0.87×
14Niedersachsen~50K0.87×
15Baden-Württemberg~70K0.84×
16Nordrhein-Westfalen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Industrial metal, Germany
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial metal audience
#·InterestCategoryAffinity×
01System of a DownMusic & Radio30.64×
02MegadethMusic & Radio18.59×
03Nuclear BlastMusic & Radio17.73×
04GrindcoreMusic & Radio16.31×
05Petroleum industryBusiness & Career15.36×
06Power metalMusic & Radio12.68×
07Metal HammerMusic & Radio10.32×
08RammsteinMusic & Radio9.99×
09Nu metalMusic & Radio9.00×
10Linkin ParkMusic & Radio8.57×
11Wacken Open AirMusic & Radio6.77×
12AC/DCMusic & Radio6.71×
13Death metalMusic & Radio5.88×
14Thrash metalMusic & Radio5.66×
15Scorpions (band)Music & Radio4.93×
16Industrial engineeringBusiness & Career4.68×
17ThomannShopping4.58×
18Jason MomoaMovies & TV4.44×
19Michael SchumacherSports3.07×
20TagesschauMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial metal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.15×
TraditionCONSERVATISM1.59×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial metal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.62×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial metal have in Germany?

Industrial metal has an estimated audience of 632,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Industrial metal fans?

39.1% of Industrial metal fans are female, 60.9% are male, with an average age of 38.7 years.

03

Which brands do Industrial metal fans like most?

Industrial metal fans show strongest brand affinity for System of a Down (30.64×), Petroleum industry (15.36×), and Rammstein (9.99×) over the country average.

04

Where do Industrial metal fans live in Germany?

Industrial metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial metal fans also like?

Beyond Industrial metal itself, the audience over-indexes on Petroleum industry (15.36×), Rammstein (9.99×), Linkin Park (8.57×), and Megadeth (18.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Industrial metal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Industrial metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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