Industrial metal Audience in Germany
Industrial metal has an estimated audience of 632,239 people in Germany. 39.1% are female, 60.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Celtic mythology, Winemaking, KLIX (AM), Israel.
The average Industrial metal fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Celtic mythology, Winemaking, with strongest over-indexing on Dog breed (4.14× the country average). Demographically, the Industrial metal audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Industrial metal fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 38.7 |
| Estimated audience size | 632,239 |
Audience persona
The typical Industrial metal fan in Germany is more male, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,622 | 0.68× |
| Bayern | 80,352 | 0.79× |
| Baden-Württemberg | 60,108 | 0.7× |
| Niedersachsen | 44,569 | 0.73× |
| Hessen | 37,481 | 0.78× |
| Sachsen | 37,165 | 1.2× |
| Berlin | 26,911 | 0.95× |
| Rheinland-Pfalz | 24,915 | 0.79× |
| Schleswig-Holstein | 18,290 | 0.81× |
| Thüringen | 15,322 | 0.95× |
| Brandenburg | 14,942 | 0.76× |
| Sachsen-Anhalt | 14,881 | 0.91× |
| Mecklenburg-Vorpommern | 14,179 | 1.17× |
| Saarland | 13,011 | 1.68× |
| Bremen | 12,768 | 2.36× |
| Hamburg | 10,698 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.14× | Pets & Animals |
| Celtic mythology | 18.18× | Arts & Culture |
| Winemaking | 8.96× | Food & Beverages |
| KLIX (AM) | 4.57× | Music & Radio |
| Israel | 3.11× | Travel & Leisure |
| Preacher (comics) | 7.27× | Literature |
| Progressive rock | 1.67× | Music & Radio |
| Home Delivery | 2.71× | Food & Beverages |
| Urban horticulture | 1.61× | Home & Garden |
| Vocal harmony | 6.51× | Music & Radio |
| Google Analytics | 2.15× | Internet & Social Media |
| Ayrton Senna | 4.2× | Sports |
| Este, Veneto | 2× | Travel & Leisure |
| Oliver Kahn | 2.66× | Sports |
| Goosebumps (film) | 6.49× | Movies & TV |
| Google Photos | 1.74× | Technology & Electronics |
| Google Wallet | 3.06× | Technology & Electronics |
| Hauptschule | 4.36× | Kids & Family |
| De Buyer | 5.91× | Home & Garden |
| Hà Tĩnh | 7.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.06 |
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.17 |
| Spirituality | BALANCE | 1.08 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.4% |
| United States | 20.1% |
| Germany | 7.0% |
See Industrial metal audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Industrial metal have in Germany?
Industrial metal has an estimated audience of 632,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Industrial metal fans?
39.1% of Industrial metal fans are female, 60.9% are male, with an average age of 38.7 years.
Which brands do Industrial metal fans like most?
Industrial metal fans show strongest brand affinity for Dog breed (4.14×), Celtic mythology (18.18×), and Winemaking (8.96×) over the country average.
Where do Industrial metal fans live in Germany?
Industrial metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,622), Bayern (reach 80,352), and Baden-Württemberg (reach 60,108). These three regions account for the largest share of the active audience.
What other brands do Industrial metal fans also like?
Beyond Industrial metal itself, the audience over-indexes on Celtic mythology (18.18×), Winemaking (8.96×), KLIX (AM) (4.57×), and Israel (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Industrial metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.