Rascasse Audience Intelligence

Employee engagement Audience in United States

A data profile of the people who buy, follow and care about Employee engagement in United States — modelled from more than twelve digital signal sources. Employee engagement has an estimated audience of 1,687,749 people in United States.

#6889among Topic in United States#1169in Business & Career

The average Employee engagement fan in United States is 44.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include LinkedIn, Sustainable energy, Adobe, with strongest over-indexing on LinkedIn (12.01× the country average).

Demographically, the Employee engagement audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Employee engagement fan in United States is balanced, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employee engagement profile in United States.

Audience size
1.7M
in United States
Gender
54.5%♀
45.5% male
Age
44.0
average years
Country rank
#16240
Topic in United States
Fig. 01

Search interest · 12-month trend

-95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employee engagement fans

54.5% are female, 45.5% are male, average age 44.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Employee engagement audience in United States
MetricValue
Female54.5%
Male45.5%
Average age44.0
Estimated audience size1,687,749
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Employee engagement audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4926%
50+29%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Employee engagement audience comes from United States.

Worldwide audience distribution share by country for Employee engagement
CountryShare
United States24.2%
Germany4.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employee engagement audience in United States is strongest.

Fig. 05

Top regions by affinity

Employee engagement fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.29×
02Mississippi~20K1.28×
03Missouri~30K1.26×
04West Virginia~10K1.26×
05Texas~200K1.22×
06North Dakota~4K1.22×
07Connecticut~20K1.21×
08Idaho~10K1.19×
09South Dakota~5K1.19×
10Oklahoma~20K1.18×
11Alaska~4K1.15×
12Illinois~60K1.14×
13Kentucky~20K1.13×
14Arizona~40K1.12×
15Iowa~20K1.12×
16New Hampshire~7K1.09×
17Oregon~20K1.08×
18Rhode Island~6K1.08×
19South Carolina~30K1.07×
20New York~100K1.05×
21North Carolina~50K1.05×
22Ohio~50K1.04×
23Indiana~30K1.02×
24Alabama~20K1.01×
25Michigan~40K0.99×
26Tennessee~30K0.99×
27Kansas~10K0.99×
28Florida~100K0.98×
29Colorado~30K0.96×
30Nebraska~8K0.96×
31Vermont~3K0.96×
32Georgia~50K0.94×
33Utah~10K0.94×
34Virginia~40K0.93×
35New Jersey~40K0.92×
36Arkansas~10K0.92×
37Pennsylvania~50K0.90×
38Wisconsin~20K0.89×
39Maryland~30K0.87×
40Nevada~10K0.86×
41New Mexico~7K0.85×
42Minnesota~20K0.84×
43Montana~4K0.84×
44Delaware~4K0.84×
45California~200K0.82×
46Massachusetts~30K0.80×
47Maine~5K0.79×
48Washington, District of Columbia~4K0.77×
49Washington~30K0.75×
50Hawaii~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Employee engagement, United States
0.63×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employee engagement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employee engagement audience
#·InterestCategoryAffinity×
01LastPassTechnology & Electronics16.20×
02AdobeTechnology & Electronics13.72×
03Oracle CorporationTechnology & Electronics12.54×
04LinkedInInternet & Social Media12.01×
05Retail bankingBusiness & Career9.58×
06HubSpotInternet & Social Media9.26×
07Sustainable energyHome & Garden8.23×
08Business schoolBusiness & Career8.12×
09Employment websiteBusiness & Career7.06×
10Online bankingBusiness & Career6.96×
11Renewable energyBusiness & Career6.01×
12InnovationBusiness & Career5.57×
13FedExBusiness & Career5.42×
14Home automationTechnology & Electronics4.64×
15First class travelTravel & Leisure4.52×
16Mortgage loansBusiness & Career4.22×
17Career developmentBusiness & Career4.18×
18AirbnbTravel & Leisure2.71×
19Google DriveTechnology & Electronics2.43×
20PinterestInternet & Social Media2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employee engagement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Employee engagement audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.87×
Family OrientationCONSERVATISM2.54×
SustainabilityBALANCE2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Employee engagement audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Employee engagement have in United States?

Employee engagement has an estimated audience of 1,687,749 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Employee engagement fans?

54.5% of Employee engagement fans are female, 45.5% are male, with an average age of 44.0 years.

03

Which brands do Employee engagement fans like most?

Employee engagement fans show strongest brand affinity for LinkedIn (12.01×), Sustainable energy (8.23×), and Adobe (13.72×) over the country average.

04

Where do Employee engagement fans live in United States?

Employee engagement fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Employee engagement fans also like?

Beyond Employee engagement itself, the audience over-indexes on Sustainable energy (8.23×), Adobe (13.72×), FedEx (5.42×), and Retail banking (9.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Employee engagement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Employee engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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