Employee engagement Audience in United States

Employee engagement has an estimated audience of 1,687,749 people in United States. 54.5% are female, 45.5% are male, average age 44.0. Top regions: New York, California, Texas. Top brand affinities: LinkedIn, Oracle Corporation, HubSpot, LastPass, Adobe.

The average Employee engagement fan in United States is 44.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include LinkedIn, Oracle Corporation, HubSpot, with strongest over-indexing on LinkedIn (5.51× the country average). Demographically, the Employee engagement audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Employee engagement fans

Demographic split for Employee engagement audience in United States
MetricValue
Female54.5%
Male45.5%
Average age44.0
Estimated audience size1,687,749

Audience persona

The typical Employee engagement fan in United States is balanced, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.

Top regions in United States

Top regions ranked by reach for Employee engagement in United States
RegionReachAffinity
New York186,4251.98×
California177,3850.96×
Texas145,0701×
Florida95,4190.84×
Virginia73,2651.78×
Illinois69,2411.23×
Georgia65,1831.25×
Ohio61,5401.18×
North Carolina56,9931.12×
Pennsylvania56,6391×
New Jersey42,7151×
Massachusetts41,3331.24×
Michigan41,0820.93×
Maryland36,6451.26×
Arizona34,1050.99×
Washington33,1700.98×
Colorado32,0901.21×
Wisconsin31,4001.24×
Missouri31,0431.14×
Tennessee30,8720.91×
Indiana29,5520.96×
Minnesota28,1831.17×
South Carolina23,4300.92×
Utah22,3221.48×
Kentucky21,3841.01×
Louisiana20,5960.95×
Alabama20,3600.86×
Oklahoma17,6320.94×
Oregon16,9750.88×
Connecticut14,4520.85×
Nevada13,1330.8×
Kansas12,5050.94×
Iowa12,4650.9×
Nebraska12,2891.45×
Arkansas12,0200.86×
Mississippi10,4550.75×
Washington, District of Columbia8,2711.63×
Idaho6,4070.76×
New Hampshire6,2750.94×
Rhode Island5,7901.08×
Hawaii5,3740.74×
New Mexico5,2970.63×
West Virginia4,7390.6×
Maine4,7100.78×
Delaware4,2200.91×
Montana2,6500.57×
Alaska2,5330.7×
South Dakota2,4700.63×
North Dakota2,4050.69×
Vermont1,9870.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Employee engagement audience
BrandAffinityCategory
LinkedIn5.51×Internet & Social Media
Oracle Corporation25.13×Technology & Electronics
HubSpot19.82×Internet & Social Media
LastPass27.56×Technology & Electronics
Adobe11.24×Technology & Electronics
Brooch27.44×Fashion & Accessoires
Indeed.com3×Business & Career
Bass guitar3.56×Music & Radio
Google Drive2.63×Technology & Electronics
Innovation3.52×Business & Career
Capital One2.5×Business & Career
Employment website5.57×Business & Career
Google Maps2.31×Internet & Social Media
Golf Channel3.37×Sports
Hobby Lobby2.16×Home & Garden
Data science7.11×Business & Career
Largemouth bass5.14×Food & Beverages
Planet Fitness2.04×Sports
Violin3.58×Music & Radio
Liam Gallagher15.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Employee engagement audience
TraitClusterScore
Career OrientationPOWER2.31
Community OrientationOPEN1.85
Need for SecurityCONSERVATISM1.66
MindfulnessBALANCE1.63
Social Media UsageJOY1.61
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Employee engagement
CountryShare
United States24.2%
Germany4.6%
United Kingdom4.5%

See Employee engagement audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Employee engagement have in United States?

Employee engagement has an estimated audience of 1,687,749 people in United States, concentrated in New York and California.

What is the gender split and age of Employee engagement fans?

54.5% of Employee engagement fans are female, 45.5% are male, with an average age of 44.0 years.

Which brands do Employee engagement fans like most?

Employee engagement fans show strongest brand affinity for LinkedIn (5.51×), Oracle Corporation (25.13×), and HubSpot (19.82×) over the country average.

Where do Employee engagement fans live in United States?

Employee engagement fans in United States are most concentrated in New York (reach 186,425), California (reach 177,385), and Texas (reach 145,070). These three regions account for the largest share of the active audience.

What other brands do Employee engagement fans also like?

Beyond Employee engagement itself, the audience over-indexes on Oracle Corporation (25.13×), HubSpot (19.82×), LastPass (27.56×), and Adobe (11.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Employee engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.