Rascasse Audience Intelligence

Employee engagement Audience in Germany

A data profile of the people who buy, follow and care about Employee engagement in Germany — modelled from more than twelve digital signal sources. Employee engagement has an estimated audience of 321,166 people in Germany.

#5940among Topic in Germany#1124in Business & Career

The average Employee engagement fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dailymotion, Employment agency, Business school, with strongest over-indexing on Dailymotion (46.26× the country average).

Demographically, the Employee engagement audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Employee engagement fan in Germany is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Dailymotion.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employee engagement profile in Germany.

Audience size
321K
in Germany
Gender
47.0%♀
53.0% male
Age
43.1
average years
Country rank
#16504
Topic in Germany
Fig. 01

Search interest · 12-month trend

-93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employee engagement fans

47.0% are female, 53.0% are male, average age 43.1.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Employee engagement audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age43.1
Estimated audience size321,166
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Employee engagement audience in Germany
Age bracketShare%
16-1912%
20-2912%
30-3922%
40-4935%
50+21%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Employee engagement audience comes from Germany.

Worldwide audience distribution share by country for Employee engagement
CountryShare
United States24.2%
Germany4.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employee engagement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Employee engagement fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.32×
02Bremen~3K1.26×
03Saarland~4K1.10×
04Nordrhein-Westfalen~70K1.06×
05Thüringen~8K1.04×
06Hessen~30K1.02×
07Rheinland-Pfalz~20K1.02×
08Schleswig-Holstein~10K0.99×
09Hamburg~7K0.99×
10Bayern~50K0.98×
11Brandenburg~9K0.95×
12Mecklenburg-Vorpommern~6K0.95×
13Niedersachsen~30K0.94×
14Baden-Württemberg~40K0.93×
15Sachsen-Anhalt~8K0.93×
16Sachsen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Employee engagement, Germany
0.85×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employee engagement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employee engagement audience
#·InterestCategoryAffinity×
01DailymotionMovies & TV46.26×
02State schoolKids & Family28.67×
03Employment agencyBusiness & Career24.24×
0410 things i hate about youMovies & TV20.00×
05FugaziMusic & Radio20.00×
06Connie BrittonMovies & TV20.00×
07ChandelierHome & Garden15.01×
08Business schoolBusiness & Career14.33×
09Bank of ScotlandBusiness & Career11.53×
10El PaísNews8.91×
11LinkedInInternet & Social Media7.27×
12Charlotte TilburyBeauty & Wellness6.63×
13Motivational speakingBusiness & Career5.71×
14Isabel MarantFashion & Accessoires5.66×
15Career developmentBusiness & Career5.26×
16Employment websiteBusiness & Career4.75×
17Master of Business AdministrationBusiness & Career4.71×
18UniqloShopping3.48×
19Job interviewBusiness & Career3.21×
20CommerzbankBusiness & Career3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employee engagement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Employee engagement audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.00×
Career OrientationPOWER2.80×
IndividualismJOY2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Employee engagement audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.42×
CreativityOPEN0.46×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Employee engagement have in Germany?

Employee engagement has an estimated audience of 321,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Employee engagement fans?

47.0% of Employee engagement fans are female, 53.0% are male, with an average age of 43.1 years.

03

Which brands do Employee engagement fans like most?

Employee engagement fans show strongest brand affinity for Dailymotion (46.26×), Employment agency (24.24×), and Business school (14.33×) over the country average.

04

Where do Employee engagement fans live in Germany?

Employee engagement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Employee engagement fans also like?

Beyond Employee engagement itself, the audience over-indexes on Employment agency (24.24×), Business school (14.33×), State school (28.67×), and 10 things i hate about you (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Employee engagement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Employee engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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