Employee engagement Audience in Germany
Employee engagement has an estimated audience of 321,166 people in Germany. 47.0% are female, 53.0% are male, average age 43.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Dailymotion, LinkedIn, Business school, Employment agency, State school.
The average Employee engagement fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Dailymotion, LinkedIn, Business school, with strongest over-indexing on Dailymotion (183.58× the country average). Demographically, the Employee engagement audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Employee engagement fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.1 |
| Estimated audience size | 321,166 |
Audience persona
The typical Employee engagement fan in Germany is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Dailymotion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 51,466 | 1× |
| Nordrhein-Westfalen | 44,983 | 0.64× |
| Baden-Württemberg | 40,238 | 0.92× |
| Hessen | 32,416 | 1.32× |
| Berlin | 30,913 | 2.15× |
| Niedersachsen | 12,625 | 0.4× |
| Hamburg | 10,079 | 1.39× |
| Sachsen | 8,673 | 0.55× |
| Rheinland-Pfalz | 8,209 | 0.51× |
| Thüringen | 6,626 | 0.81× |
| Brandenburg | 6,532 | 0.66× |
| Sachsen-Anhalt | 6,435 | 0.77× |
| Mecklenburg-Vorpommern | 5,880 | 0.96× |
| Saarland | 5,626 | 1.43× |
| Schleswig-Holstein | 5,524 | 0.48× |
| Bremen | 5,521 | 2.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dailymotion | 183.58× | Movies & TV |
| 7.42× | Internet & Social Media | |
| Business school | 18.93× | Business & Career |
| Employment agency | 10.48× | Business & Career |
| State school | 34× | Kids & Family |
| José Carreras | 27.52× | Music & Radio |
| Employment website | 6.4× | Business & Career |
| Cervical vertebrae | 40.32× | Health |
| Commerzbank | 4.18× | Business & Career |
| Master of Business Administration | 7.99× | Business & Career |
| 10 things i hate about you | 20× | Movies & TV |
| Career development | 5.59× | Business & Career |
| Charlotte Tilbury | 7.21× | Beauty & Wellness |
| Connie Britton | 20× | Movies & TV |
| Human resource management | 5.73× | Business & Career |
| Winona Ryder | 5.51× | Movies & TV |
| Austrian Airlines | 9.04× | Travel & Leisure |
| Uniqlo | 3.53× | Shopping |
| Fugazi | 20× | Music & Radio |
| Chandelier | 12.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.36 |
| Career Orientation | POWER | 2.66 |
| Early Adopter Mentality | POWER | 1.67 |
| Sustainability | BALANCE | 1.62 |
| Social Media Usage | JOY | 1.61 |
| Urban Lifestyle | OPEN | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Germany | 4.6% |
| United Kingdom | 4.5% |
See Employee engagement audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Employee engagement have in Germany?
Employee engagement has an estimated audience of 321,166 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Employee engagement fans?
47.0% of Employee engagement fans are female, 53.0% are male, with an average age of 43.1 years.
Which brands do Employee engagement fans like most?
Employee engagement fans show strongest brand affinity for Dailymotion (183.58×), LinkedIn (7.42×), and Business school (18.93×) over the country average.
Where do Employee engagement fans live in Germany?
Employee engagement fans in Germany are most concentrated in Bayern (reach 51,466), Nordrhein-Westfalen (reach 44,983), and Baden-Württemberg (reach 40,238). These three regions account for the largest share of the active audience.
What other brands do Employee engagement fans also like?
Beyond Employee engagement itself, the audience over-indexes on LinkedIn (7.42×), Business school (18.93×), Employment agency (10.48×), and State school (34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Employee engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.