She's the Man Audience in United States

She's the Man logo

She's the Man has an estimated audience of 1,852,713 people in United States. 67.1% are female, 32.9% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Legally Blonde, Bride Wars, Eyes Wide Shut, Clueless (film), Avan Jogia.

The average She's the Man fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Legally Blonde, Bride Wars, Eyes Wide Shut, with strongest over-indexing on Legally Blonde (83.69× the country average). Demographically, the She's the Man audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of She's the Man fans

Demographic split for She's the Man audience in United States
MetricValue
Female67.1%
Male32.9%
Average age40.1
Estimated audience size1,852,713

Audience persona

The typical She's the Man fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Legally Blonde.

Top regions in United States

Top regions ranked by reach for She's the Man in United States
RegionReachAffinity
California241,7461.19×
Texas178,7121.12×
Florida105,9910.85×
New York97,9940.95×
Illinois65,2561.06×
Pennsylvania56,8070.91×
Ohio52,2590.92×
North Carolina51,4470.92×
Arizona50,8891.35×
Georgia50,1820.88×
Michigan45,5000.94×
Virginia42,5220.94×
Washington41,7591.12×
New Jersey41,1280.87×
Tennessee36,1980.97×
Massachusetts35,4750.97×
Indiana34,0981.01×
Colorado33,4441.15×
Utah32,5671.96×
Missouri31,6871.06×
Minnesota27,5591.04×
Wisconsin27,3900.98×
Maryland26,7900.84×
Alabama24,3340.94×
Oregon23,9631.13×
South Carolina23,7710.85×
Oklahoma22,8221.11×
Kentucky21,4300.92×
Louisiana20,5700.86×
Nevada16,8720.94×
Connecticut16,5090.89×
Iowa15,9631.05×
Arkansas15,1580.99×
Kansas14,8851.02×
Idaho13,5041.45×
Mississippi11,9410.78×
New Mexico10,7951.16×
Nebraska9,5991.03×
Hawaii8,0211.01×
West Virginia6,8840.8×
New Hampshire6,2050.85×
Maine5,8380.88×
Montana5,5301.08×
Rhode Island4,9550.84×
Washington, District of Columbia4,7440.85×
Alaska4,4971.13×
South Dakota4,1260.96×
Delaware3,7920.74×
North Dakota3,5010.92×
Vermont2,7090.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for She's the Man audience
BrandAffinityCategory
Legally Blonde83.69×Movies & TV
Bride Wars195.29×Movies & TV
Eyes Wide Shut50.28×Movies & TV
Clueless (film)48.84×Movies & TV
Avan Jogia49.88×Movies & TV
My Big Fat Greek Wedding69.47×Movies & TV
Joey King34.54×Movies & TV
Forgetting Sarah Marshall66.36×Movies & TV
Autism Awareness19.03×Health
School of Rock35.79×Movies & TV
Diabetes mellitus awareness12.48×Health
La La Land (film)22.48×Movies & TV
Eat Pray Love51.94×Movies & TV
Microblogging12.67×Technology & Electronics
Pitch Perfect 235.54×Movies & TV
Singer-songwriter5.51×Music & Radio
Rami Malek20×Movies & TV
Anna Faris20×Movies & TV
Sabrina Carpenter8.26×Music & Radio
Love Actually22.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by She's the Man audience
TraitClusterScore
ExtroversionTHRILL1.46
Quality AwarenessPREMIUM1.46
TraditionCONSERVATISM1.29
Risk AppetiteTHRILL1.28
Social Media UsageJOY1.25
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for She's the Man
CountryShare
United States28.7%
United Kingdom5.8%
Canada4.9%

See She's the Man audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does She's the Man have in United States?

She's the Man has an estimated audience of 1,852,713 people in United States, concentrated in California and Texas.

What is the gender split and age of She's the Man fans?

67.1% of She's the Man fans are female, 32.9% are male, with an average age of 40.1 years.

Which brands do She's the Man fans like most?

She's the Man fans show strongest brand affinity for Legally Blonde (83.69×), Bride Wars (195.29×), and Eyes Wide Shut (50.28×) over the country average.

Where do She's the Man fans live in United States?

She's the Man fans in United States are most concentrated in California (reach 241,746), Texas (reach 178,712), and Florida (reach 105,991). These three regions account for the largest share of the active audience.

What other brands do She's the Man fans also like?

Beyond She's the Man itself, the audience over-indexes on Bride Wars (195.29×), Eyes Wide Shut (50.28×), Clueless (film) (48.84×), and Avan Jogia (49.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for She's the Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.