Rascasse Audience Intelligence

She's the Man Audience in United States

A data profile of the people who buy, follow and care about She's the Man in United States — modelled from more than twelve digital signal sources. She's the Man has an estimated audience of 1,808,321 people in United States.

#17among Romance in United States#969among Movie / TV Show / Series in United States#2443in Movies & TV

The average She's the Man fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bride Wars, Legally Blonde, La La Land (film), with strongest over-indexing on Bride Wars (201.15× the country average).

Demographically, the She's the Man audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical She's the Man fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Bride Wars.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the She's the Man profile in United States.

Audience size
1.8M
in United States
Gender
67.1%♀
32.9% male
Age
40.1
average years
Country rank
#15402
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of She's the Man viewers

67.1% are female, 32.9% are male, average age 40.1.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for She's the Man audience in United States
MetricValue
Female67.1%
Male32.9%
Average age40.1
Estimated audience size1,808,321
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the She's the Man audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

27.7%

of the worldwide She's the Man audience comes from United States.

Worldwide audience distribution share by country for She's the Man
CountryShare
United States27.7%
United Kingdom5.5%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the She's the Man audience in United States is strongest.

Fig. 05

Top regions by affinity

She's the Man fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.96×
02Idaho~10K1.51×
03Arizona~50K1.25×
04Alaska~5K1.16×
05New Mexico~10K1.15×
06California~200K1.12×
07Colorado~30K1.12×
08Oregon~20K1.12×
09Montana~6K1.11×
10Oklahoma~20K1.10×
11Washington~40K1.09×
12Iowa~20K1.07×
13Texas~200K1.06×
14Nebraska~10K1.06×
15Hawaii~8K1.06×
16South Dakota~5K1.06×
17Missouri~30K1.05×
18Kansas~20K1.05×
19Minnesota~30K1.04×
20North Dakota~4K1.02×
21Illinois~60K1.01×
22Indiana~30K0.99×
23Arkansas~20K0.99×
24Wisconsin~30K0.97×
25Tennessee~40K0.95×
26Massachusetts~30K0.94×
27Virginia~40K0.93×
28Nevada~20K0.93×
29Vermont~3K0.93×
30Michigan~40K0.92×
31Kentucky~20K0.92×
32Maine~6K0.91×
33Ohio~50K0.90×
34North Carolina~50K0.90×
35Alabama~20K0.90×
36Connecticut~20K0.90×
37New Hampshire~7K0.90×
38New York~90K0.89×
39Pennsylvania~60K0.89×
40Rhode Island~5K0.87×
41Georgia~50K0.86×
42Washington, District of Columbia~5K0.86×
43New Jersey~40K0.85×
44Louisiana~20K0.84×
45West Virginia~7K0.84×
46South Carolina~20K0.83×
47Maryland~30K0.82×
48Florida~100K0.81×
49Mississippi~10K0.81×
50Delaware~4K0.77×
Fig. 06

Affinity by region

Affinity by region — She's the Man, United States
0.77×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the She's the Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for She's the Man audience
#·InterestCategoryAffinity×
01Bride WarsMovies & TV201.15×
02Legally BlondeMovies & TV68.56×
03Warehouse 13Movies & TV62.01×
04My Big Fat Greek WeddingMovies & TV55.96×
05Eat Pray LoveMovies & TV55.03×
06Sixteen CandlesMovies & TV48.36×
07School of RockMovies & TV45.12×
08Avan JogiaMovies & TV42.52×
09Clueless (film)Movies & TV42.39×
10FurbyKids & Family40.13×
11La La Land (film)Movies & TV39.55×
12Eyes Wide ShutMovies & TV37.35×
13Love ActuallyMovies & TV33.36×
14Cafe RioFood & Beverages33.36×
15Ghostbusters (franchise)Movies & TV32.25×
16Joey KingMovies & TV30.84×
17Revenge (TV series)Movies & TV23.56×
18Anna FarisMovies & TV20.00×
19Rami MalekMovies & TV20.00×
20Dylan O'BrienMovies & TV18.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the She's the Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by She's the Man audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
PatriotismCONSERVATISM1.39×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by She's the Man audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
SustainabilityBALANCE0.73×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does She's the Man have in United States?

She's the Man has an estimated audience of 1,808,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of She's the Man viewers?

67.1% of She's the Man fans are female, 32.9% are male, with an average age of 40.1 years.

03

Which brands do She's the Man fans like most?

She's the Man fans show strongest brand affinity for Bride Wars (201.15×), Legally Blonde (68.56×), and La La Land (film) (39.55×) over the country average.

04

Where do She's the Man fans live in United States?

She's the Man fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do She's the Man fans also like?

Beyond She's the Man itself, the audience over-indexes on Legally Blonde (68.56×), La La Land (film) (39.55×), Clueless (film) (42.39×), and School of Rock (45.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for She's the Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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