Rascasse Audience Intelligence

Treyarch Target Market in United States

A data profile of the people who buy, follow and care about Treyarch in United States — modelled from more than twelve digital signal sources. Treyarch has an estimated audience of 340,399 people in United States.

#4684among Brand in United States#1045in Games

The average Treyarch fan in United States is 25.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Metal Gear Solid, Devil May Cry, Watch Dogs, with strongest over-indexing on Metal Gear Solid (252.18× the country average).

Demographically, the Treyarch audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treyarch fan in United States is more male, around 25.5 years old, with strong Family Orientation tendencies and a notable affinity for Metal Gear Solid.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treyarch profile in United States.

Audience size
340K
in United States
Gender
14.2%♀
85.8% male
Age
25.5
average years
Country rank
#45290
Brand in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Treyarch

14.2% are female, 85.8% are male, average age 25.5.

Fig. 02

Gender split

14.2%
Female
85.8%
Male
Demographic split for Treyarch audience in United States
MetricValue
Female14.2%
Male85.8%
Average age25.5
Estimated audience size340,399
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Treyarch audience in United States
Age bracketShare%
16-1962%
20-2920%
30-3911%
40-495%
50+2%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Treyarch audience comes from United States.

Worldwide audience distribution share by country for Treyarch
CountryShare
United States55.9%
Canada6.1%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treyarch audience in United States is strongest.

Fig. 05

Top regions by affinity

Treyarch customers by region in United States
#RegionReachAffinity×
01California~60K1.71×
02Oklahoma~4K1.17×
03Washington~8K1.16×
04Kentucky~5K1.16×
05West Virginia~2K1.14×
06Indiana~7K1.13×
07Arizona~8K1.11×
08Ohio~10K1.10×
09Missouri~6K1.09×
10Kansas~3K1.09×
11New Mexico~2K1.09×
12Michigan~10K1.08×
13Utah~3K1.08×
14Iowa~3K1.06×
15Minnesota~5K1.05×
16Nevada~3K1.05×
17Idaho~2K1.05×
18Illinois~10K1.04×
19Wisconsin~5K1.04×
20Texas~30K1.03×
21Oregon~4K1.03×
22Nebraska~2K1.03×
23North Dakota<1K1.03×
24Tennessee~7K1.02×
25Arkansas~3K1.02×
26Georgia~10K1.00×
27Mississippi~3K1.00×
28Alaska<1K1.00×
29South Dakota<1K0.99×
30Pennsylvania~10K0.98×
31Virginia~8K0.98×
32Montana<1K0.97×
33North Carolina~10K0.96×
34Colorado~5K0.96×
35Louisiana~4K0.95×
36Maine~1K0.95×
37Rhode Island~1K0.93×
38Vermont<1K0.93×
39Alabama~4K0.92×
40New Hampshire~1K0.92×
41Maryland~5K0.91×
42Florida~20K0.90×
43Connecticut~3K0.90×
44South Carolina~5K0.89×
45Hawaii~1K0.89×
46Delaware<1K0.89×
47Massachusetts~6K0.87×
48New York~20K0.84×
49New Jersey~7K0.84×
50Washington, District of Columbia<1K0.83×
Fig. 06

Affinity by region

Affinity by region — Treyarch, United States
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treyarch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treyarch audience
#·InterestCategoryAffinity×
01Metal Gear SolidGames252.18×
02Devil May CryGames156.75×
03UplayInternet & Social Media152.74×
04Watch DogsGames131.43×
05Dying LightGames106.49×
06ActivisionGames94.03×
07Borderlands (series)Games71.62×
08Battlefield 4Games68.28×
09Mario PartyGames63.50×
10Crash BandicootGames53.48×
11Tim DuncanSports46.87×
12BloodborneGames45.77×
13SuspiriaMovies & TV42.21×
14The Cleveland ShowMovies & TV37.08×
15Eli ManningSports27.15×
16Halo (series)Games26.48×
17Battlefield (series)Games21.86×
18Final FantasyGames15.64×
19Call of DutyGames7.81×
20Mobile gameGames4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treyarch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treyarch audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
PatriotismCONSERVATISM2.39×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treyarch audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.39×
CreativityOPEN0.48×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Treyarch's target market in United States?

Treyarch's target market in United States covers an estimated 340,399 people, concentrated in California and Texas.

02

What is the gender split and age of Treyarch customers?

14.2% of the Treyarch audience are female, 85.8% are male, with an average age of 25.5 years.

03

Which brands do Treyarch fans like most?

Treyarch fans show strongest brand affinity for Metal Gear Solid (252.18×), Devil May Cry (156.75×), and Watch Dogs (131.43×) over the country average.

04

Where do Treyarch fans live in United States?

Treyarch fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Treyarch fans also like?

Beyond Treyarch itself, the audience over-indexes on Devil May Cry (156.75×), Watch Dogs (131.43×), Dying Light (106.49×), and Activision (94.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Treyarch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treyarch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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