Metro: Last Light Audience in United States

Metro: Last Light has an estimated audience of 535,830 people in United States. 27.6% are female, 72.4% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Metal Gear Solid, Rise of the Tomb Raider, Devil May Cry, Watch Dogs, Activision.

The average Metro: Last Light fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Metal Gear Solid, Rise of the Tomb Raider, Devil May Cry, with strongest over-indexing on Metal Gear Solid (164.66× the country average). Demographically, the Metro: Last Light audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Metro: Last Light fans

Demographic split for Metro: Last Light audience in United States
MetricValue
Female27.6%
Male72.4%
Average age29.0
Estimated audience size535,830

Audience persona

The typical Metro: Last Light fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Metal Gear Solid.

Top regions in United States

Top regions ranked by reach for Metro: Last Light in United States
RegionReachAffinity
California67,5051.15×
Texas50,0461.09×
Florida32,3140.89×
New York27,8120.93×
Illinois17,7691×
Ohio17,3061.05×
Pennsylvania16,2630.9×
Washington15,9501.48×
North Carolina15,7810.98×
Virginia15,0801.16×
Michigan14,4741.03×
Georgia14,4220.87×
Arizona11,6191.06×
New Jersey11,5050.84×
Indiana10,6791.09×
Tennessee10,2500.95×
Massachusetts9,6900.92×
Missouri9,6651.12×
Colorado9,2321.09×
Kentucky8,7641.3×
Oregon8,6401.41×
Maryland8,1690.89×
Wisconsin7,9270.98×
Oklahoma7,5301.27×
Minnesota7,2390.94×
Alabama6,5520.88×
South Carolina6,4590.8×
Louisiana6,0760.88×
Kansas5,7831.37×
Utah5,5091.15×
Nevada5,1190.99×
Arkansas4,8861.11×
Iowa4,4041×
Connecticut4,2680.79×
Mississippi4,2500.96×
New Mexico3,1471.17×
Idaho2,9861.11×
West Virginia2,6831.08×
Nebraska2,3310.87×
New Hampshire1,8140.86×
Maine1,8050.94×
Hawaii1,7600.76×
Montana1,6161.09×
Rhode Island1,3140.77×
Washington, District of Columbia1,3100.81×
Alaska1,3041.14×
Delaware1,0780.73×
North Dakota1,0350.94×
South Dakota9450.76×
Wyoming7230.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metro: Last Light audience
BrandAffinityCategory
Metal Gear Solid164.66×Games
Rise of the Tomb Raider130.68×Games
Devil May Cry78.1×Games
Watch Dogs57.78×Games
Activision58.75×Games
Borderlands (series)60.57×Games
Dying Light55.79×Games
Dippin' Dots53.45×Food & Beverages
Tim Duncan44.42×Sports
Titanfall76.54×Games
Mario Party48.08×Games
Uplay93.97×Internet & Social Media
Crash Bandicoot48.94×Games
Final Fantasy13.29×Games
Felicity Jones25.8×Movies & TV
Bloodborne27.73×Games
Call of Duty8.39×Games
Square Enix24.57×Games
Action role-playing game8.47×Games
Battlefield (series)15.48×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metro: Last Light audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Early Adopter MentalityPOWER1.61
Family OrientationCONSERVATISM1.55
Convenience OrientationPREMIUM1.17
Social Media UsageJOY1.09
Urban LifestyleOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Metro: Last Light
CountryShare
United States43.2%
Brazil6.2%
Italy6.1%

See Metro: Last Light audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Metro: Last Light have in United States?

Metro: Last Light has an estimated audience of 535,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Metro: Last Light fans?

27.6% of Metro: Last Light fans are female, 72.4% are male, with an average age of 29.0 years.

Which brands do Metro: Last Light fans like most?

Metro: Last Light fans show strongest brand affinity for Metal Gear Solid (164.66×), Rise of the Tomb Raider (130.68×), and Devil May Cry (78.1×) over the country average.

Where do Metro: Last Light fans live in United States?

Metro: Last Light fans in United States are most concentrated in California (reach 67,505), Texas (reach 50,046), and Florida (reach 32,314). These three regions account for the largest share of the active audience.

What other brands do Metro: Last Light fans also like?

Beyond Metro: Last Light itself, the audience over-indexes on Rise of the Tomb Raider (130.68×), Devil May Cry (78.1×), Watch Dogs (57.78×), and Activision (58.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metro: Last Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.