The Night Of Audience in United States

The Night Of has an estimated audience of 528,718 people in United States. 50.8% are female, 49.2% are male, average age 34.9. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Alexandra Daddario, Indeed.com, Enterprise Rent-A-Car, Capital One.

The average The Night Of fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Alexandra Daddario, Indeed.com, with strongest over-indexing on Google Maps (6.19× the country average). Demographically, the The Night Of audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Night Of fans

Demographic split for The Night Of audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.9
Estimated audience size528,718

Audience persona

The typical The Night Of fan in United States is balanced, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for The Night Of in United States
RegionReachAffinity
California78,7331.35×
New York55,4051.88×
Texas48,7431.07×
Florida38,4751.07×
Illinois24,0511.37×
Pennsylvania22,8041.28×
New Jersey20,6531.54×
North Carolina16,3721.03×
Georgia16,2391×
Massachusetts16,1451.55×
Ohio14,7300.9×
Virginia14,1381.1×
Michigan13,4930.98×
Washington13,1021.24×
Maryland10,9031.2×
Tennessee10,1570.96×
Colorado9,9901.2×
Arizona9,2380.86×
Indiana8,4590.88×
Missouri8,1920.96×
Minnesota7,7771.03×
Connecticut7,7331.46×
Oregon7,7191.27×
Wisconsin7,1150.89×
South Carolina7,0580.89×
Louisiana6,4230.94×
Kentucky5,8630.88×
Nevada4,8090.94×
Alabama4,7880.65×
Oklahoma4,6460.79×
Utah4,1240.87×
Kansas3,7010.89×
Arkansas3,2970.76×
Iowa3,2070.74×
Mississippi3,1320.72×
Washington, District of Columbia2,5051.58×
New Hampshire2,3321.12×
Rhode Island2,2151.32×
Nebraska2,0390.77×
Idaho1,9900.75×
Maine1,9731.04×
New Mexico1,8980.72×
Hawaii1,6240.71×
West Virginia1,5840.64×
Delaware1,5601.07×
Montana1,2460.85×
Vermont1,0671.15×
South Dakota6700.55×
North Dakota6520.6×
Alaska6510.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Night Of audience
BrandAffinityCategory
Google Maps6.19×Internet & Social Media
Alexandra Daddario13.82×Movies & TV
Indeed.com4.83×Business & Career
Enterprise Rent-A-Car6.83×Cars & Mobility
Capital One4.12×Business & Career
Diabetes mellitus awareness6.86×Health
Autism Awareness9.14×Health
Planet Fitness3.82×Sports
Superman2.58×Movies & TV
Dakota Johnson8.24×Movies & TV
Al Pacino10.57×Movies & TV
ICloud7.46×Technology & Electronics
Margot Robbie7.42×Movies & TV
Apple Store6.16×Shopping
CarGurus4.56×Cars & Mobility
DuckDuckGo7×Internet & Social Media
Singer-songwriter3.1×Music & Radio
Dwight Howard15.68×Sports
Persol32.61×Fashion & Accessoires
Avast!20×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Night Of audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Early Adopter MentalityPOWER1.58
Need for SecurityCONSERVATISM1.55
LGBTQ+ IdentityOPEN1.52
Career OrientationPOWER1.38
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for The Night Of
CountryShare
United States51.4%
Italy8.4%
Germany4.1%

See The Night Of audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Night Of have in United States?

The Night Of has an estimated audience of 528,718 people in United States, concentrated in California and New York.

What is the gender split and age of The Night Of fans?

50.8% of The Night Of fans are female, 49.2% are male, with an average age of 34.9 years.

Which brands do The Night Of fans like most?

The Night Of fans show strongest brand affinity for Google Maps (6.19×), Alexandra Daddario (13.82×), and Indeed.com (4.83×) over the country average.

Where do The Night Of fans live in United States?

The Night Of fans in United States are most concentrated in California (reach 78,733), New York (reach 55,405), and Texas (reach 48,743). These three regions account for the largest share of the active audience.

What other brands do The Night Of fans also like?

Beyond The Night Of itself, the audience over-indexes on Alexandra Daddario (13.82×), Indeed.com (4.83×), Enterprise Rent-A-Car (6.83×), and Capital One (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Night Of. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.