Rascasse Audience Intelligence

The Night Of Audience in United States

A data profile of the people who buy, follow and care about The Night Of in United States — modelled from more than twelve digital signal sources. The Night Of has an estimated audience of 549,458 people in United States.

#671among TV series in United States#3014among Movie / TV Show / Series in United States#6453in Movies & TV

The average The Night Of fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Deception (U.S. TV series), Art Collecting, Dwight Howard, with strongest over-indexing on Deception (U.S. TV series) (80.88× the country average).

Demographically, the The Night Of audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Night Of fan in United States is balanced, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Deception (U.S. TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Night Of profile in United States.

Audience size
549K
in United States
Gender
50.8%♀
49.2% male
Age
34.9
average years
Country rank
#34663
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Night Of viewers

50.8% are female, 49.2% are male, average age 34.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for The Night Of audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.9
Estimated audience size549,458
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the The Night Of audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

50.9%

of the worldwide The Night Of audience comes from United States.

Worldwide audience distribution share by country for The Night Of
CountryShare
United States50.9%
Italy8.1%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Night Of audience in United States is strongest.

Fig. 05

Top regions by affinity

The Night Of fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.69×
02Massachusetts~20K1.49×
03Washington, District of Columbia~2K1.49×
04New Jersey~20K1.46×
05Connecticut~7K1.36×
06Rhode Island~2K1.31×
07Illinois~20K1.26×
08Pennsylvania~20K1.24×
09California~70K1.23×
10Oregon~7K1.21×
11Maryland~10K1.16×
12Washington~10K1.15×
13Colorado~9K1.12×
14New Hampshire~2K1.11×
15Virginia~10K1.10×
16Delaware~2K1.10×
17Vermont~1K1.09×
18Maine~2K1.06×
19Florida~40K1.03×
20Texas~50K1.02×
21Minnesota~8K1.02×
22North Carolina~20K1.00×
23Georgia~20K0.98×
24Michigan~10K0.98×
25Tennessee~10K0.95×
26South Carolina~7K0.94×
27Louisiana~6K0.94×
28Ohio~20K0.93×
29Missouri~8K0.93×
30Arizona~10K0.92×
31Wisconsin~7K0.92×
32Nevada~5K0.92×
33Kansas~4K0.92×
34Montana~1K0.92×
35Kentucky~6K0.90×
36Indiana~8K0.87×
37Utah~4K0.87×
38New Mexico~2K0.85×
39Arkansas~4K0.84×
40Alaska<1K0.84×
41Nebraska~2K0.83×
42Oklahoma~5K0.82×
43Idaho~2K0.82×
44Iowa~3K0.79×
45West Virginia~2K0.79×
46North Dakota<1K0.79×
47Mississippi~3K0.78×
48Hawaii~2K0.78×
49South Dakota<1K0.77×
50Alabama~6K0.76×
Fig. 06

Affinity by region

Affinity by region — The Night Of, United States
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Night Of audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Night Of audience
#·InterestCategoryAffinity×
01Deception (U.S. TV series)Movies & TV80.88×
02PersolFashion & Accessoires37.27×
03Porsche 918Cars & Mobility21.85×
04Dwight HowardSports20.00×
05Avast!Technology & Electronics20.00×
06London Has FallenMovies & TV20.00×
07SkyfallMovies & TV18.45×
08CorePower YogaSports15.49×
09Cumberland FarmsShopping14.56×
10Art CollectingArts & Culture14.38×
11Revenge (TV series)Movies & TV10.37×
12Eyes Wide ShutMovies & TV7.67×
13Jensen AcklesMovies & TV7.45×
14Supernatural (U.S. TV series)Movies & TV6.56×
15MetaphysicsBusiness & Career2.82×
16Planet FitnessSports2.77×
17Bass guitarMusic & Radio2.48×
18CoffeehousesFood & Beverages2.06×
19SupermanMovies & TV1.79×
20CNNMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Night Of audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Night Of audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Career OrientationPOWER1.92×
Need for SecurityCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Night Of audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Night Of have in United States?

The Night Of has an estimated audience of 549,458 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Night Of viewers?

50.8% of The Night Of fans are female, 49.2% are male, with an average age of 34.9 years.

03

Which brands do The Night Of fans like most?

The Night Of fans show strongest brand affinity for Deception (U.S. TV series) (80.88×), Art Collecting (14.38×), and Dwight Howard (20×) over the country average.

04

Where do The Night Of fans live in United States?

The Night Of fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Night Of fans also like?

Beyond The Night Of itself, the audience over-indexes on Art Collecting (14.38×), Dwight Howard (20×), Persol (37.27×), and Cumberland Farms (14.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Night Of. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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