Ray-Ban Audience in United States

Ray-Ban logo

Ray-Ban has an estimated audience of 7,192,140 people in United States. 49.7% are female, 50.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Sunglass Hut, Polo Ralph Lauren, Costa Sunglasses, Vibraphone, Corrective lens.

The average Ray-Ban fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sunglass Hut, Polo Ralph Lauren, Costa Sunglasses, with strongest over-indexing on Sunglass Hut (10.48× the country average). Demographically, the Ray-Ban audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Ray-Ban fans

Demographic split for Ray-Ban audience in United States
MetricValue
Female49.7%
Male50.3%
Average age38.3
Estimated audience size7,192,140

Audience persona

The typical Ray-Ban fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Sunglass Hut.

Top regions in United States

Top regions ranked by reach for Ray-Ban in United States
RegionReachAffinity
California1,340,9631.7×
Texas925,6301.5×
Florida732,2501.5×
New York677,2651.69×
Illinois279,4141.17×
Georgia259,0211.17×
New Jersey242,0291.32×
North Carolina228,3261.06×
Pennsylvania223,9950.92×
Massachusetts194,9231.38×
Virginia184,2561.05×
Ohio181,6080.82×
Michigan159,3430.85×
Tennessee152,3031.06×
Washington148,9141.03×
Arizona146,0840.99×
Maryland120,8350.98×
Colorado120,6441.06×
South Carolina111,0741.03×
Indiana110,9200.84×
Louisiana100,4801.08×
Alabama99,8720.99×
Missouri94,6890.82×
Nevada93,1281.34×
Wisconsin84,7090.78×
Minnesota81,2080.79×
Connecticut80,0591.11×
Kentucky77,8560.86×
Oklahoma68,9970.86×
Oregon68,4980.83×
Mississippi62,4721.05×
Utah55,7700.87×
Arkansas55,4990.94×
Hawaii48,8221.58×
Kansas47,6370.84×
Iowa45,4370.77×
New Mexico35,9271×
Washington, District of Columbia29,7871.38×
Nebraska28,6570.79×
Idaho26,7330.74×
New Hampshire25,1560.89×
West Virginia21,5300.64×
Rhode Island21,3880.93×
Maine21,0850.82×
Delaware16,5530.83×
Montana14,9830.75×
South Dakota11,4890.69×
North Dakota11,0030.74×
Alaska10,5970.69×
Vermont9,3470.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ray-Ban audience
BrandAffinityCategory
Sunglass Hut10.48×Fashion & Accessoires
Polo Ralph Lauren8.72×Fashion & Accessoires
Costa Sunglasses19.76×Fashion & Accessoires
Vibraphone5.18×Music & Radio
Corrective lens7.14×Health
Eyewear3.84×Fashion & Accessoires
Optics2.14×Health
Lens (optics)3.21×Technology & Electronics
Eye protection5.71×Health
Women's Shoes11.06×Fashion & Accessoires
Glasses2.9×Health
Nordstrom rack1.91×Fashion & Accessoires
Macy's1.56×Shopping
Burlington2.12×Fashion & Accessoires
Sunglasses1.91×Fashion & Accessoires
Bath and Bodyworks2.56×Shopping
LensCrafters4.46×Fashion & Accessoires
London Eye6.9×Travel & Leisure
Aritzia2.82×Fashion & Accessoires
Manhattan1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ray-Ban audience
TraitClusterScore
SustainabilityBALANCE2.54
Luxury OrientationPREMIUM2.2
Design AffinityPREMIUM1.63
Early Adopter MentalityPOWER1.54
IndulgenceJOY1.51
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Ray-Ban
CountryShare
United States20.4%
Italy9.5%
Brazil8.5%

See Ray-Ban audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Ray-Ban have in United States?

Ray-Ban has an estimated audience of 7,192,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Ray-Ban fans?

49.7% of Ray-Ban fans are female, 50.3% are male, with an average age of 38.3 years.

Which brands do Ray-Ban fans like most?

Ray-Ban fans show strongest brand affinity for Sunglass Hut (10.48×), Polo Ralph Lauren (8.72×), and Costa Sunglasses (19.76×) over the country average.

Where do Ray-Ban fans live in United States?

Ray-Ban fans in United States are most concentrated in California (reach 1,340,963), Texas (reach 925,630), and Florida (reach 732,250). These three regions account for the largest share of the active audience.

What other brands do Ray-Ban fans also like?

Beyond Ray-Ban itself, the audience over-indexes on Polo Ralph Lauren (8.72×), Costa Sunglasses (19.76×), Vibraphone (5.18×), and Corrective lens (7.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray-Ban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.