Rascasse Audience Intelligence

Ray-Ban Target Market in United States

A data profile of the people who buy, follow and care about Ray-Ban in United States — modelled from more than twelve digital signal sources. Ray-Ban has an estimated audience of 7,308,904 people in United States.

#1among Eyewear in United States#507among Brand in United States#246in Fashion & Accessoires

The average Ray-Ban fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Polo Ralph Lauren, Sunglass Hut, Costa Sunglasses, with strongest over-indexing on Polo Ralph Lauren (8.72× the country average).

Demographically, the Ray-Ban audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ray-Ban fan in United States is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Polo Ralph Lauren.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ray-Ban profile in United States.

Audience size
7.3M
in United States
Gender
49.7%♀
50.3% male
Age
38.3
average years
Country rank
#4846
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ray-Ban

49.7% are female, 50.3% are male, average age 38.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Ray-Ban audience in United States
MetricValue
Female49.7%
Male50.3%
Average age38.3
Estimated audience size7,308,904
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Ray-Ban audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3923%
40-4920%
50+16%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Ray-Ban audience comes from United States.

Worldwide audience distribution share by country for Ray-Ban
CountryShare
United States20.4%
Italy9.7%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ray-Ban audience in United States is strongest.

Fig. 05

Top regions by affinity

Ray-Ban customers by region in United States
#RegionReachAffinity×
01New York~700K1.66×
02California~1.5M1.61×
03Hawaii~50K1.55×
04Florida~700K1.50×
05Texas~900K1.42×
06Massachusetts~200K1.35×
07Washington, District of Columbia~30K1.34×
08New Jersey~200K1.32×
09Nevada~90K1.32×
10Georgia~200K1.13×
11Illinois~300K1.12×
12Mississippi~70K1.11×
13Connecticut~80K1.10×
14Louisiana~100K1.09×
15New Mexico~40K1.07×
16Tennessee~200K1.06×
17Colorado~100K1.05×
18North Carolina~200K1.03×
19South Carolina~100K1.03×
20Virginia~200K1.02×
21Alabama~100K1.02×
22Arizona~100K1.00×
23Maryland~100K1.00×
24Rhode Island~20K0.98×
25Washington~100K0.97×
26Arkansas~60K0.96×
27Pennsylvania~200K0.92×
28Delaware~20K0.92×
29New Hampshire~30K0.90×
30Oklahoma~70K0.88×
31Kentucky~80K0.86×
32Maine~20K0.86×
33Utah~50K0.84×
34Ohio~200K0.82×
35Michigan~200K0.82×
36Indiana~100K0.82×
37Oregon~70K0.82×
38Kansas~50K0.82×
39Minnesota~80K0.80×
40Nebraska~30K0.80×
41Missouri~90K0.79×
42Montana~20K0.79×
43Alaska~10K0.79×
44North Dakota~10K0.79×
45Wisconsin~80K0.77×
46Idaho~30K0.77×
47Vermont~10K0.77×
48South Dakota~10K0.75×
49Iowa~40K0.74×
50West Virginia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Ray-Ban, United States
0.69×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ray-Ban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ray-Ban audience
#·InterestCategoryAffinity×
01Costa SunglassesFashion & Accessoires19.76×
02Women's ShoesFashion & Accessoires11.06×
03Sunglass HutFashion & Accessoires10.48×
04Polo Ralph LaurenFashion & Accessoires8.72×
05Corrective lensHealth7.14×
06London EyeTravel & Leisure6.90×
07Eye protectionHealth5.71×
08VibraphoneMusic & Radio5.18×
09OakleyFashion & Accessoires4.93×
10LensCraftersFashion & Accessoires4.46×
11EyewearFashion & Accessoires3.84×
12Lens (optics)Technology & Electronics3.21×
13GlassesHealth2.90×
14AritziaFashion & Accessoires2.82×
15Bath and BodyworksShopping2.56×
16OpticsHealth2.14×
17BurlingtonFashion & Accessoires2.12×
18Nordstrom rackFashion & Accessoires1.91×
19SunglassesFashion & Accessoires1.91×
20Macy'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ray-Ban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ray-Ban audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
Luxury OrientationPREMIUM1.59×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ray-Ban audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.95×
Family OrientationCONSERVATISM0.99×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ray-Ban's target market in United States?

Ray-Ban's target market in United States covers an estimated 7,308,904 people, concentrated in California and Texas.

02

What is the gender split and age of Ray-Ban customers?

49.7% of the Ray-Ban audience are female, 50.3% are male, with an average age of 38.3 years.

03

Which brands do Ray-Ban fans like most?

Ray-Ban fans show strongest brand affinity for Polo Ralph Lauren (8.72×), Sunglass Hut (10.48×), and Costa Sunglasses (19.76×) over the country average.

04

Where do Ray-Ban fans live in United States?

Ray-Ban fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ray-Ban fans also like?

Beyond Ray-Ban itself, the audience over-indexes on Sunglass Hut (10.48×), Costa Sunglasses (19.76×), Vibraphone (5.18×), and Corrective lens (7.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Ray-Ban audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray-Ban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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