Rascasse Audience Intelligence

Ray Ban Sunglasses Target Market in United States

A data profile of the people who buy, follow and care about Ray Ban Sunglasses in United States — modelled from more than twelve digital signal sources. Ray Ban Sunglasses has an estimated audience of 1,089,445 people in United States.

#6among Eyewear in United States#2274among Brand in United States#923in Fashion & Accessoires

The average Ray Ban Sunglasses fan in United States is 28.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, CheapOair, Key Food, with strongest over-indexing on Taron Egerton (20× the country average).

Demographically, the Ray Ban Sunglasses audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ray Ban Sunglasses fan in United States is balanced, around 28.3 years old, with strong Quality Awareness tendencies and a notable affinity for Taron Egerton.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ray Ban Sunglasses profile in United States.

Audience size
1.1M
in United States
Gender
55.0%♀
45.0% male
Age
28.3
average years
Country rank
#22341
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ray Ban Sunglasses

55.0% are female, 45.0% are male, average age 28.3.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Ray Ban Sunglasses audience in United States
MetricValue
Female55.0%
Male45.0%
Average age28.3
Estimated audience size1,089,445
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Ray Ban Sunglasses audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3916%
40-498%
50+3%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Ray Ban Sunglasses audience comes from United States.

Worldwide audience distribution share by country for Ray Ban Sunglasses
CountryShare
United States55.2%
United Kingdom10.2%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ray Ban Sunglasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Ray Ban Sunglasses customers by region in United States
#RegionReachAffinity×
01California~100K1.24×
02New Jersey~30K1.23×
03Texas~100K1.20×
04New York~70K1.20×
05Florida~80K1.19×
06Massachusetts~20K1.18×
07Alabama~20K1.18×
08Mississippi~10K1.18×
09Arizona~30K1.17×
10Louisiana~20K1.16×
11Connecticut~10K1.15×
12Illinois~40K1.12×
13New Mexico~6K1.11×
14Hawaii~5K1.11×
15Rhode Island~4K1.07×
16Tennessee~20K1.06×
17North Carolina~30K1.05×
18South Carolina~20K1.04×
19Arkansas~9K1.03×
20Pennsylvania~40K1.01×
21Georgia~30K1.00×
22Colorado~20K1.00×
23Oklahoma~10K0.99×
24Nevada~10K0.99×
25Delaware~3K0.99×
26Michigan~30K0.97×
27Maryland~20K0.97×
28New Hampshire~4K0.97×
29Maine~4K0.96×
30Virginia~20K0.95×
31Kentucky~10K0.95×
32Montana~3K0.95×
33Indiana~20K0.93×
34Missouri~20K0.93×
35Nebraska~5K0.93×
36Ohio~30K0.91×
37Kansas~8K0.91×
38Idaho~5K0.91×
39Washington~20K0.90×
40Minnesota~10K0.89×
41Oregon~10K0.89×
42Iowa~8K0.89×
43West Virginia~4K0.89×
44South Dakota~2K0.88×
45North Dakota~2K0.88×
46Wisconsin~10K0.87×
47Vermont~2K0.87×
48Washington, District of Columbia~3K0.85×
49Utah~8K0.84×
50Alaska~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Ray Ban Sunglasses, United States
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ray Ban Sunglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ray Ban Sunglasses audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV20.00×
02Key FoodShopping20.00×
03CDWTechnology & Electronics20.00×
04High-speed railCars & Mobility20.00×
05The A-TeamMovies & TV16.88×
06Paperless PostShopping16.02×
07Anjelica HustonMovies & TV15.91×
08Vera FarmigaMovies & TV13.83×
09CheapOairTravel & Leisure13.74×
10George SorosBusiness & Career13.18×
11TransUnionTechnology & Electronics10.57×
12Warby ParkerFashion & Accessoires9.24×
13Jimmy ChooFashion & Accessoires8.10×
14Bottega VenetaFashion & Accessoires7.35×
15Life extensionHealth7.06×
16Bank of AmericaBusiness & Career3.60×
17Property finderHome & Garden3.42×
18SunglassesFashion & Accessoires2.89×
19IKEAHome & Garden2.63×
20The UPS StoreShopping2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ray Ban Sunglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ray Ban Sunglasses audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.77×
Luxury OrientationPREMIUM2.58×
Family OrientationCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ray Ban Sunglasses audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
TraditionCONSERVATISM0.93×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ray Ban Sunglasses's target market in United States?

Ray Ban Sunglasses's target market in United States covers an estimated 1,089,445 people, concentrated in California and Texas.

02

What is the gender split and age of Ray Ban Sunglasses customers?

55.0% of the Ray Ban Sunglasses audience are female, 45.0% are male, with an average age of 28.3 years.

03

Which brands do Ray Ban Sunglasses fans like most?

Ray Ban Sunglasses fans show strongest brand affinity for Taron Egerton (20×), CheapOair (13.74×), and Key Food (20×) over the country average.

04

Where do Ray Ban Sunglasses fans live in United States?

Ray Ban Sunglasses fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ray Ban Sunglasses fans also like?

Beyond Ray Ban Sunglasses itself, the audience over-indexes on CheapOair (13.74×), Key Food (20×), Bank of America (3.6×), and TransUnion (10.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Ray Ban Sunglasses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Ban Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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