Ray Ban Sunglasses Audience in United States

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Ray Ban Sunglasses has an estimated audience of 1,049,966 people in United States. 55.0% are female, 45.0% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Home equity, Tiara, Lindy Hop.

The average Ray Ban Sunglasses fan in United States is 28.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Ray Ban Sunglasses audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Ray Ban Sunglasses fans

Demographic split for Ray Ban Sunglasses audience in United States
MetricValue
Female55.0%
Male45.0%
Average age28.3
Estimated audience size1,049,966

Audience persona

The typical Ray Ban Sunglasses fan in United States is balanced, around 28.3 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Ray Ban Sunglasses in United States
RegionReachAffinity
California144,6061.25×
Texas118,4141.31×
Florida91,8191.29×
New York73,0441.24×
Illinois42,1331.2×
Pennsylvania36,0681.02×
New Jersey33,5691.26×
North Carolina33,3651.06×
Georgia32,0080.99×
Ohio30,6500.95×
Michigan27,1550.99×
Arizona26,2951.23×
Virginia24,4610.96×
Massachusetts24,2321.17×
Tennessee22,5331.07×
Washington19,0770.91×
Indiana18,4230.96×
Alabama17,7821.21×
Maryland17,7700.98×
Colorado16,8671.02×
South Carolina16,6551.05×
Missouri16,2340.96×
Louisiana15,4831.14×
Wisconsin13,8980.88×
Minnesota13,4270.89×
Kentucky12,5480.95×
Connecticut12,0951.15×
Oklahoma12,0181.03×
Oregon10,8960.91×
Nevada10,3411.02×
Mississippi10,1391.17×
Arkansas8,8451.02×
Utah7,9190.84×
Iowa7,4210.86×
Kansas7,4100.9×
New Mexico5,9641.13×
Hawaii5,2111.15×
Nebraska4,8730.93×
Idaho4,6360.88×
West Virginia4,0340.83×
New Hampshire3,7350.9×
Rhode Island3,3761.01×
Maine3,3320.89×
Delaware2,7300.94×
Montana2,5820.89×
Washington, District of Columbia2,5290.8×
South Dakota1,9310.8×
North Dakota1,7740.82×
Alaska1,4690.65×
Vermont1,4110.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ray Ban Sunglasses audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Elsword35×Games
Home equity3.75×Home & Garden
Tiara11.72×Politics & Society
Lindy Hop11.86×Music & Radio
Stamp collecting4.84×Home & Garden
Jersey (fabric)19.2×Fashion & Accessoires
Natural rubber1.79×Cars & Mobility
Bank account2.13×Business & Career
Mothercare2.69×Kids & Family
JDSU2.24×Business & Career
Iowa Lottery6.56×Games
Bugatti Chiron6.39×Cars & Mobility
St. Ives8.33×Travel & Leisure
Girolando cattle15.51×Pets & Animals
Women's empowerment2.41×Politics & Society
Nebraska Cornhuskers4.29×Sports
Oliver Platt4.1×Movies & TV
Mount Kilimanjaro7.97×Travel & Leisure
Cam Ward1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ray Ban Sunglasses audience
TraitClusterScore
Quality AwarenessPREMIUM5.05
Design AffinityPREMIUM2.74
Luxury OrientationPREMIUM2.7
LGBTQ+ IdentityOPEN1.65
SustainabilityBALANCE1.62
Family OrientationCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Ray Ban Sunglasses
CountryShare
United States54.6%
United Kingdom10.4%
Canada6.3%

See Ray Ban Sunglasses audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Ray Ban Sunglasses have in United States?

Ray Ban Sunglasses has an estimated audience of 1,049,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Ray Ban Sunglasses fans?

55.0% of Ray Ban Sunglasses fans are female, 45.0% are male, with an average age of 28.3 years.

Which brands do Ray Ban Sunglasses fans like most?

Ray Ban Sunglasses fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Elsword (35×), and Home equity (3.75×) over the country average.

Where do Ray Ban Sunglasses fans live in United States?

Ray Ban Sunglasses fans in United States are most concentrated in California (reach 144,606), Texas (reach 118,414), and Florida (reach 91,819). These three regions account for the largest share of the active audience.

What other brands do Ray Ban Sunglasses fans also like?

Beyond Ray Ban Sunglasses itself, the audience over-indexes on Elsword (35×), Home equity (3.75×), Tiara (11.72×), and Lindy Hop (11.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Ban Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.