Ray Ban Sunglasses Audience in United States

Ray Ban Sunglasses logo

Ray Ban Sunglasses has an estimated audience of 1,049,966 people in United States. 55.0% are female, 45.0% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Warby Parker, Bank of America, CheapOair, Honda HR-V.

The average Ray Ban Sunglasses fan in United States is 28.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Warby Parker, Bank of America, with strongest over-indexing on Kia Sportage (35× the country average). Demographically, the Ray Ban Sunglasses audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Ray Ban Sunglasses fans

Demographic split for Ray Ban Sunglasses audience in United States
MetricValue
Female55.0%
Male45.0%
Average age28.3
Estimated audience size1,049,966

Audience persona

The typical Ray Ban Sunglasses fan in United States is balanced, around 28.3 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Ray Ban Sunglasses in United States
RegionReachAffinity
California144,6061.25×
Texas118,4141.31×
Florida91,8191.29×
New York73,0441.24×
Illinois42,1331.2×
Pennsylvania36,0681.02×
New Jersey33,5691.26×
North Carolina33,3651.06×
Georgia32,0080.99×
Ohio30,6500.95×
Michigan27,1550.99×
Arizona26,2951.23×
Virginia24,4610.96×
Massachusetts24,2321.17×
Tennessee22,5331.07×
Washington19,0770.91×
Indiana18,4230.96×
Alabama17,7821.21×
Maryland17,7700.98×
Colorado16,8671.02×
South Carolina16,6551.05×
Missouri16,2340.96×
Louisiana15,4831.14×
Wisconsin13,8980.88×
Minnesota13,4270.89×
Kentucky12,5480.95×
Connecticut12,0951.15×
Oklahoma12,0181.03×
Oregon10,8960.91×
Nevada10,3411.02×
Mississippi10,1391.17×
Arkansas8,8451.02×
Utah7,9190.84×
Iowa7,4210.86×
Kansas7,4100.9×
New Mexico5,9641.13×
Hawaii5,2111.15×
Nebraska4,8730.93×
Idaho4,6360.88×
West Virginia4,0340.83×
New Hampshire3,7350.9×
Rhode Island3,3761.01×
Maine3,3320.89×
Delaware2,7300.94×
Montana2,5820.89×
Washington, District of Columbia2,5290.8×
South Dakota1,9310.8×
North Dakota1,7740.82×
Alaska1,4690.65×
Vermont1,4110.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ray Ban Sunglasses audience
BrandAffinityCategory
Kia Sportage35×Cars & Mobility
Warby Parker14.5×Fashion & Accessoires
Bank of America3.88×Business & Career
CheapOair12.25×Travel & Leisure
Honda HR-V23.06×Cars & Mobility
Autism Awareness8.14×Health
Bottega Veneta10.94×Fashion & Accessoires
Key Food16.36×Shopping
Diabetes mellitus awareness5.55×Health
Jimmy Choo11.31×Fashion & Accessoires
Taron Egerton14.61×Movies & TV
Pre-school playgroup25.46×Kids & Family
Designer clothing5×Fashion & Accessoires
Singer-songwriter2.81×Music & Radio
Property finder4.1×Home & Garden
Eye protection8.81×Health
Microblogging5.63×Technology & Electronics
Jeep Grand Cherokee6.88×Cars & Mobility
Marni (clothing)15.63×Fashion & Accessoires
Christian Louboutin8.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ray Ban Sunglasses audience
TraitClusterScore
Quality AwarenessPREMIUM5.05
Design AffinityPREMIUM2.74
Luxury OrientationPREMIUM2.7
LGBTQ+ IdentityOPEN1.65
SustainabilityBALANCE1.62
Family OrientationCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Ray Ban Sunglasses
CountryShare
United States54.6%
United Kingdom10.4%
Canada6.3%

See Ray Ban Sunglasses audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Ray Ban Sunglasses have in United States?

Ray Ban Sunglasses has an estimated audience of 1,049,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Ray Ban Sunglasses fans?

55.0% of Ray Ban Sunglasses fans are female, 45.0% are male, with an average age of 28.3 years.

Which brands do Ray Ban Sunglasses fans like most?

Ray Ban Sunglasses fans show strongest brand affinity for Kia Sportage (35×), Warby Parker (14.5×), and Bank of America (3.88×) over the country average.

Where do Ray Ban Sunglasses fans live in United States?

Ray Ban Sunglasses fans in United States are most concentrated in California (reach 144,606), Texas (reach 118,414), and Florida (reach 91,819). These three regions account for the largest share of the active audience.

What other brands do Ray Ban Sunglasses fans also like?

Beyond Ray Ban Sunglasses itself, the audience over-indexes on Warby Parker (14.5×), Bank of America (3.88×), CheapOair (12.25×), and Honda HR-V (23.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Ban Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.