Rascasse Audience Intelligence

Oakley Target Market in United States

A data profile of the people who buy, follow and care about Oakley in United States — modelled from more than twelve digital signal sources. Oakley has an estimated audience of 5,050,105 people in United States.

#3among Eyewear in United States#687among Brand in United States#322in Fashion & Accessoires

The average Oakley fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sunglass Hut, Online shopping, Costa Sunglasses, with strongest over-indexing on Sunglass Hut (12.12× the country average).

Demographically, the Oakley audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oakley fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Sunglass Hut.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oakley profile in United States.

Audience size
5.1M
in United States
Gender
34.0%♀
66.0% male
Age
37.4
average years
Country rank
#6656
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oakley

34.0% are female, 66.0% are male, average age 37.4.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Oakley audience in United States
MetricValue
Female34.0%
Male66.0%
Average age37.4
Estimated audience size5,050,105
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Oakley audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Oakley audience comes from United States.

Worldwide audience distribution share by country for Oakley
CountryShare
United States25.7%
Brazil8.7%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oakley audience in United States is strongest.

Fig. 05

Top regions by affinity

Oakley customers by region in United States
#RegionReachAffinity×
01Hawaii~50K2.14×
02Utah~70K1.64×
03New Mexico~40K1.63×
04Colorado~100K1.49×
05California~800K1.48×
06Texas~600K1.46×
07Kansas~60K1.44×
08Idaho~40K1.43×
09Arizona~100K1.36×
10Wyoming~9K1.28×
11Nevada~60K1.22×
12South Dakota~10K1.19×
13Iowa~50K1.15×
14Oklahoma~60K1.14×
15Montana~20K1.14×
16Florida~400K1.12×
17Alaska~10K1.10×
18North Dakota~10K1.07×
19Ohio~200K1.00×
20Nebraska~20K1.00×
21Washington~100K0.98×
22Oregon~50K0.95×
23Wisconsin~70K0.90×
24Minnesota~60K0.90×
25Missouri~70K0.89×
26Kentucky~50K0.88×
27West Virginia~20K0.88×
28New Hampshire~20K0.86×
29Maine~20K0.86×
30Illinois~100K0.85×
31North Carolina~100K0.82×
32New Jersey~100K0.82×
33Virginia~100K0.82×
34Indiana~70K0.81×
35Arkansas~30K0.81×
36New York~200K0.80×
37Tennessee~80K0.80×
38Massachusetts~70K0.77×
39Pennsylvania~100K0.75×
40Michigan~100K0.75×
41Alabama~50K0.75×
42Georgia~100K0.73×
43South Carolina~50K0.72×
44Connecticut~40K0.72×
45Delaware~10K0.72×
46Rhode Island~10K0.71×
47Louisiana~40K0.69×
48Maryland~50K0.65×
49Mississippi~30K0.63×
50Washington, District of Columbia~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Oakley, United States
0.63×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oakley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oakley audience
#·InterestCategoryAffinity×
01Costa SunglassesFashion & Accessoires18.30×
02pagani automobiliCars & Mobility15.46×
03Sunglass HutFashion & Accessoires12.12×
04CateyeCars & Mobility9.17×
05Nike StoreShopping6.66×
06Ray-BanFashion & Accessoires4.17×
07Owen WilsonMovies & TV3.80×
08BalenciagaFashion & Accessoires2.43×
09SunglassesFashion & Accessoires1.83×
10Discount TireShopping1.80×
11GucciFashion & Accessoires1.79×
12O'Reilly Auto PartsCars & Mobility1.76×
13Online shoppingShopping1.75×
14New BalanceFashion & Accessoires1.71×
15CarGurusCars & Mobility1.63×
16AutoZoneCars & Mobility1.62×
17LeBron JamesSports1.59×
18Golden State WarriorsSports1.58×
19Advance Auto PartsCars & Mobility1.58×
20NBA playoffsSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oakley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oakley audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.29×
PatriotismCONSERVATISM1.22×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oakley audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.86×
Pet OwnershipJOY0.88×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oakley's target market in United States?

Oakley's target market in United States covers an estimated 5,050,105 people, concentrated in California and Texas.

02

What is the gender split and age of Oakley customers?

34.0% of the Oakley audience are female, 66.0% are male, with an average age of 37.4 years.

03

Which brands do Oakley fans like most?

Oakley fans show strongest brand affinity for Sunglass Hut (12.12×), Online shopping (1.75×), and Costa Sunglasses (18.3×) over the country average.

04

Where do Oakley fans live in United States?

Oakley fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Oakley fans also like?

Beyond Oakley itself, the audience over-indexes on Online shopping (1.75×), Costa Sunglasses (18.3×), pagani automobili (15.46×), and AutoZone (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oakley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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