Oakley Audience in United States

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Oakley has an estimated audience of 4,924,127 people in United States. 34.0% are female, 66.0% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, Vocal harmony, Elsword, Grinch.

The average Oakley fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, Vocal harmony, with strongest over-indexing on Historic site (11.01× the country average). Demographically, the Oakley audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Oakley fans

Demographic split for Oakley audience in United States
MetricValue
Female34.0%
Male66.0%
Average age37.4
Estimated audience size4,924,127

Audience persona

The typical Oakley fan in United States is more male, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Oakley in United States
RegionReachAffinity
California788,8301.46×
Texas666,9421.58×
Florida372,9651.12×
New York220,8690.8×
Ohio149,9240.99×
Arizona146,2611.45×
Illinois145,3410.89×
Pennsylvania128,8390.78×
North Carolina126,2850.85×
Colorado118,2031.52×
Georgia115,1740.76×
New Jersey101,9140.81×
Washington99,6801.01×
Michigan98,4000.76×
Virginia97,7050.81×
Tennessee82,1830.83×
Massachusetts76,8730.79×
Indiana76,3450.85×
Missouri72,4100.91×
Utah69,5661.58×
Wisconsin68,7540.93×
Oklahoma66,9591.22×
Minnesota65,3060.93×
Nevada56,8211.19×
South Carolina55,0980.74×
Alabama54,8860.8×
Oregon54,5670.97×
Maryland54,3270.64×
Kentucky53,9320.87×
Kansas48,7811.26×
Iowa47,9071.18×
Louisiana43,4560.68×
Hawaii42,2712×
New Mexico40,3791.64×
Connecticut36,1280.73×
Arkansas33,5600.83×
Idaho31,4271.27×
Mississippi25,2300.62×
Nebraska24,9791.01×
West Virginia19,9750.87×
New Hampshire16,5060.85×
Montana15,5951.14×
Maine14,9780.85×
South Dakota13,1061.15×
Alaska11,1881.06×
Rhode Island10,3960.66×
North Dakota10,2771.02×
Washington, District of Columbia9,1520.62×
Wyoming9,1151.25×
Delaware8,7100.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oakley audience
BrandAffinityCategory
Historic site11.01×Arts & Culture
Governor of Michigan17.95×Politics & Society
Vocal harmony9.13×Music & Radio
Elsword25.45×Games
Grinch6.16×Movies & TV
Dog breed1.78×Pets & Animals
Fairy godmother11.08×Literature
Cherish (group)16.1×Music & Radio
Hipster14.01×Politics & Society
Goop7.73×Internet & Social Media
Mathcore10.57×Music & Radio
Harlow14.79×Travel & Leisure
TV Fanatic13.16×Movies & TV
Home construction1.65×Home & Garden
Eurail24.64×Cars & Mobility
Wok7.16×Food & Beverages
Urban Outfitters1.92×Shopping
Hibachi7.55×Food & Beverages
Alaska1.62×Travel & Leisure
Israel1.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oakley audience
TraitClusterScore
SustainabilityBALANCE2.5
PatriotismCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Oakley
CountryShare
United States25.9%
Brazil9.3%
Japan8.4%

See Oakley audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Oakley have in United States?

Oakley has an estimated audience of 4,924,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Oakley fans?

34.0% of Oakley fans are female, 66.0% are male, with an average age of 37.4 years.

Which brands do Oakley fans like most?

Oakley fans show strongest brand affinity for Historic site (11.01×), Governor of Michigan (17.95×), and Vocal harmony (9.13×) over the country average.

Where do Oakley fans live in United States?

Oakley fans in United States are most concentrated in California (reach 788,830), Texas (reach 666,942), and Florida (reach 372,965). These three regions account for the largest share of the active audience.

What other brands do Oakley fans also like?

Beyond Oakley itself, the audience over-indexes on Governor of Michigan (17.95×), Vocal harmony (9.13×), Elsword (25.45×), and Grinch (6.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.