Oakley Audience in Germany
Oakley has an estimated audience of 516,248 people in Germany. 35.7% are female, 64.3% are male, average age 34.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mountain biking, Free People, Independent music, Shimano, Arc'teryx.
The average Oakley fan in Germany is 34.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mountain biking, Free People, Independent music, with strongest over-indexing on Mountain biking (5.94× the country average). Demographically, the Oakley audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear
Demographics of Oakley fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 34.5 |
| Estimated audience size | 516,248 |
Audience persona
The typical Oakley fan in Germany is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 164,423 | 1.45× |
| Nordrhein-Westfalen | 146,948 | 0.95× |
| Baden-Württemberg | 112,286 | 1.16× |
| Hessen | 68,396 | 1.27× |
| Niedersachsen | 54,170 | 0.79× |
| Berlin | 42,296 | 1.34× |
| Sachsen | 34,929 | 1.01× |
| Rheinland-Pfalz | 34,524 | 0.97× |
| Schleswig-Holstein | 22,562 | 0.89× |
| Hamburg | 20,256 | 1.27× |
| Brandenburg | 18,895 | 0.86× |
| Thüringen | 15,385 | 0.85× |
| Sachsen-Anhalt | 12,131 | 0.66× |
| Mecklenburg-Vorpommern | 10,790 | 0.8× |
| Saarland | 8,678 | 1× |
| Bremen | 4,451 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 5.94× | Sports |
| Free People | 12.61× | Fashion & Accessoires |
| Independent music | 7.76× | Music & Radio |
| Shimano | 6.18× | Cars & Mobility |
| Arc'teryx | 8.04× | Fashion & Accessoires |
| Toni Garrn | 16.42× | Fashion & Accessoires |
| Eye care professional | 19.14× | Beauty & Wellness |
| Baccarat | 10.39× | Games |
| Persol | 22.67× | Fashion & Accessoires |
| Patagonia | 5.1× | Fashion & Accessoires |
| Spiegel Online | 1.65× | News |
| Stuttgart | 2.51× | Travel & Leisure |
| Alpine skiing | 2.4× | Sports |
| Sunglasses | 2.75× | Fashion & Accessoires |
| Tour de France | 3.92× | Sports |
| Rafting | 5.87× | Sports |
| Water purification | 7.96× | Food & Beverages |
| FIS Alpine Ski World Cup | 4.94× | Sports |
| Hygiene | 2.17× | Beauty & Wellness |
| North Rhine-Westphalia | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Indulgence | JOY | 1.51 |
| Luxury Orientation | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.47 |
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Brazil | 9.3% |
| Japan | 8.4% |
See Oakley audiences in other countries
More Eyewear audiences in Germany
- Ray-Ban (1,400,525)
- Sunglass Hut (175,190)
- Persol (144,899)
- Zenni Optical (95,055)
- Oliver Peoples (77,223)
Frequently asked questions
How many fans does Oakley have in Germany?
Oakley has an estimated audience of 516,248 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Oakley fans?
35.7% of Oakley fans are female, 64.3% are male, with an average age of 34.5 years.
Which brands do Oakley fans like most?
Oakley fans show strongest brand affinity for Mountain biking (5.94×), Free People (12.61×), and Independent music (7.76×) over the country average.
Where do Oakley fans live in Germany?
Oakley fans in Germany are most concentrated in Bayern (reach 164,423), Nordrhein-Westfalen (reach 146,948), and Baden-Württemberg (reach 112,286). These three regions account for the largest share of the active audience.
What other brands do Oakley fans also like?
Beyond Oakley itself, the audience over-indexes on Free People (12.61×), Independent music (7.76×), Shimano (6.18×), and Arc'teryx (8.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oakley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.