Optometry Audience in Germany
Optometry has an estimated audience of 443,667 people in Germany. 66.4% are female, 33.6% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Optometry fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Optometry audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Optometry fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 42.0 |
| Estimated audience size | 443,667 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,374 | 1× |
| Bayern | 81,316 | 1.14× |
| Baden-Württemberg | 67,984 | 1.12× |
| Hessen | 48,035 | 1.42× |
| Niedersachsen | 39,187 | 0.91× |
| Berlin | 33,673 | 1.7× |
| Sachsen | 24,485 | 1.13× |
| Rheinland-Pfalz | 16,984 | 0.76× |
| Brandenburg | 13,836 | 1.01× |
| Schleswig-Holstein | 12,232 | 0.77× |
| Thüringen | 10,967 | 0.97× |
| Hamburg | 10,899 | 1.09× |
| Sachsen-Anhalt | 8,069 | 0.7× |
| Mecklenburg-Vorpommern | 6,210 | 0.73× |
| Saarland | 4,127 | 0.76× |
| Bremen | 3,012 | 0.79× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.68 |
| Creativity | OPEN | 1.64 |
| Pet Ownership | JOY | 1.59 |
| Sustainability | BALANCE | 1.52 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| United Kingdom | 4.3% |
| Brazil | 4.1% |
See Optometry audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Optometry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.