Top 40 Eyewears in Germany
This curated ranking covers the 40 largest eyewears in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Ray-Ban, Oakley and Sunglass Hut lead the list with a combined estimated audience of 2,275,449 people. Across all 40 entries the average audience size is 81,072, and the largest, Ray-Ban, reaches around 1,400,525 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each eyewear, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Ray-Ban |
1,400,525 | 4.0% | Eyewear | Fashion & Accessoires |
| 2 |  Oakley |
701,660 | 3.7% | Eyewear | Fashion & Accessoires |
| 3 |  Sunglass Hut |
173,264 | 2.2% | Eyewear | Fashion & Accessoires |
| 4 |  Persol |
145,122 | 5.9% | Eyewear | Fashion & Accessoires |
| 5 |  Moscot |
75,300 | 6.0% | Eyewear | Fashion & Accessoires |
| 6 |  Carrera Sunglasses |
68,186 | 5.3% | Eyewear | Fashion & Accessoires |
| 7 |  Lindberg |
66,968 | 37.6% | Eyewear | Fashion & Accessoires |
| 8 |  Hawkers Co. |
58,430 | 1.6% | Eyewear | Fashion & Accessoires |
| 9 |  Cazal |
57,548 | 17.8% | Eyewear | Fashion & Accessoires |
| 10 |  Ray Ban Sunglasses |
53,907 | 2.8% | Eyewear | Fashion & Accessoires |
| 11 |  Essilor |
51,159 | 3.3% | Eyewear | Fashion & Accessoires |
| 12 |  Warby Parker |
50,221 | 0.8% | Eyewear | Fashion & Accessoires |
| 13 |  Tom Ford Eyewear |
45,468 | 16.9% | Eyewear | Fashion & Accessoires |
| 14 |  WOOW |
32,559 | 33.9% | Eyewear | Fashion & Accessoires |
| 15 |  Tree Hut |
31,146 | 2.0% | Eyewear | Fashion & Accessoires |
| 16 |  Ic! berlin |
30,506 | 27.9% | Eyewear | Fashion & Accessoires |
| 17 |  Arnette |
21,487 | 3.8% | Eyewear | Shopping |
| 18 |  Carl Zeiss Lenses |
21,199 | 7.9% | Eyewear | Fashion & Accessoires |
| 19 |  Vogue Eyewear |
13,520 | 3.6% | Eyewear | Fashion & Accessoires |
| 20 |  Oliver Peoples Eyewear |
13,246 | 4.2% | Eyewear | Fashion & Accessoires |
| 21 |  Knockaround |
12,125 | 2.9% | Eyewear | Fashion & Accessoires |
| 22 |  Wiley X |
10,976 | 8.0% | Eyewear | Fashion & Accessoires |
| 23 |  Costa Del Mar |
9,774 | 2.5% | Eyewear | Fashion & Accessoires |
| 24 |  Julbo Eyewear |
9,491 | 63.4% | Eyewear | Fashion & Accessoires |
| 25 |  Lozza |
2,969 | 3.8% | Eyewear | Fashion & Accessoires |
| 26 |  Watchonista |
2,492 | 4.6% | Eyewear | Fashion & Accessoires |
| 27 |  Northweek Sunglasses |
1,551 | 14.3% | Eyewear | Fashion & Accessoires |
| 28 |  Polaroid Sunglasses |
295 | 0.1% | Eyewear | Fashion & Accessoires |
| 29 |  Zenni Optical |
223 | 0.0% | Eyewear | Fashion & Accessoires |
| 30 |  Goggles4u Eyeglasses |
120 | 0.2% | Eyewear | Shopping |
| 31 |  Costa Sunglasses |
108 | 0.0% | Eyewear | Fashion & Accessoires |
| 32 |  Oliver Peoples |
91 | 5.0% | Eyewear | Fashion & Accessoires |
| 33 |  Von Zipper |
60 | 0.1% | Eyewear | Fashion & Accessoires |
| 34 |  Knockaround Sunglasses |
55 | 0.0% | Eyewear | Fashion & Accessoires |
| 35 |  Nectar Sunglasses |
35 | 0.0% | Eyewear | Fashion & Accessoires |
| 36 | Clearly.ca |
17 | 0.0% | Eyewear | Fashion & Accessoires |
| 37 |  Super Sunglasses |
2 | 0.1% | Eyewear | Fashion & Accessoires |
| 38 |  Shwood Eyewear |
2 | 0.0% | Eyewear | Fashion & Accessoires |
| 39 |  Capital Eyewear |
1 | 1.1% | Eyewear | Fashion & Accessoires |
| 40 |  Ozeal Glasses |
0 | 0.0% | Eyewear | Fashion & Accessoires |
Frequently asked questions
How is this Top 40 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each eyewear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest eyewear in Germany?
Ray-Ban currently leads with an estimated audience of 1,400,525 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.