Ray-Ban Audience in Germany
Ray-Ban has an estimated audience of 1,400,525 people in Germany. 53.8% are female, 46.2% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golden Goose, Sports, Eyes and more, Eyewear, Céline.
The average Ray-Ban fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golden Goose, Sports, Eyes and more, with strongest over-indexing on Golden Goose (17.55× the country average). Demographically, the Ray-Ban audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear
Demographics of Ray-Ban fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 38.7 |
| Estimated audience size | 1,400,525 |
Audience persona
The typical Ray-Ban fan in Germany is balanced, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Golden Goose.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,431 | 1.21× |
| Bayern | 306,145 | 1.36× |
| Baden-Württemberg | 227,678 | 1.19× |
| Hessen | 152,773 | 1.43× |
| Niedersachsen | 117,489 | 0.86× |
| Berlin | 81,457 | 1.3× |
| Rheinland-Pfalz | 68,344 | 0.97× |
| Hamburg | 56,561 | 1.79× |
| Sachsen | 46,623 | 0.68× |
| Schleswig-Holstein | 46,032 | 0.92× |
| Brandenburg | 34,841 | 0.8× |
| Thüringen | 21,174 | 0.59× |
| Sachsen-Anhalt | 20,876 | 0.58× |
| Mecklenburg-Vorpommern | 16,210 | 0.61× |
| Saarland | 13,537 | 0.79× |
| Bremen | 11,113 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golden Goose | 17.55× | Fashion & Accessoires |
| Sports | 1.67× | Sports |
| Eyes and more | 7.29× | Health |
| Eyewear | 5.44× | Fashion & Accessoires |
| Céline | 8.94× | Fashion & Accessoires |
| Eye protection | 9.5× | Health |
| Corrective lens | 7.84× | Health |
| Reiss (brand) | 9.28× | Fashion & Accessoires |
| Christian Louboutin | 7.36× | Fashion & Accessoires |
| Hermès | 2.03× | Fashion & Accessoires |
| Payback | 3.27× | Shopping |
| Woolworths | 2.78× | Shopping |
| Stradivarius | 3.74× | Shopping |
| COS | 3.37× | Shopping |
| Pomeranian (dog) | 2.82× | Pets & Animals |
| Moncler | 5.11× | Fashion & Accessoires |
| Dog walking | 2.2× | Pets & Animals |
| Primark | 2.05× | Shopping |
| Gay Love | 4.05× | Politics & Society |
| Lush (band) | 7.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Creativity | OPEN | 1.36 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Italy | 9.5% |
| Brazil | 8.5% |
See Ray-Ban audiences in other countries
More Eyewear audiences in Germany
- Oakley (707,378)
- Sunglass Hut (175,190)
- Persol (144,899)
- Zenni Optical (95,055)
- Oliver Peoples (77,223)
Frequently asked questions
How many fans does Ray-Ban have in Germany?
Ray-Ban has an estimated audience of 1,400,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ray-Ban fans?
53.8% of Ray-Ban fans are female, 46.2% are male, with an average age of 38.7 years.
Which brands do Ray-Ban fans like most?
Ray-Ban fans show strongest brand affinity for Golden Goose (17.55×), Sports (1.67×), and Eyes and more (7.29×) over the country average.
Where do Ray-Ban fans live in Germany?
Ray-Ban fans in Germany are most concentrated in Nordrhein-Westfalen (reach 369,431), Bayern (reach 306,145), and Baden-Württemberg (reach 227,678). These three regions account for the largest share of the active audience.
What other brands do Ray-Ban fans also like?
Beyond Ray-Ban itself, the audience over-indexes on Sports (1.67×), Eyes and more (7.29×), Eyewear (5.44×), and Céline (8.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ray-Ban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.