Céline Audience in Germany
Céline has an estimated audience of 883,828 people in Germany. 63.6% are female, 36.4% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Collectable, Jersey (fabric), Emirdağ, Hana, Hawaii.
The average Céline fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Collectable, Jersey (fabric), with strongest over-indexing on Steampunk (7.04× the country average). Demographically, the Céline audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Céline fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 33.5 |
| Estimated audience size | 883,828 |
Audience persona
The typical Céline fan in Germany is more female, around 33.5 years old, with strong Career Orientation tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,215 | 1.13× |
| Bayern | 202,364 | 1.42× |
| Baden-Württemberg | 132,853 | 1.1× |
| Hessen | 108,893 | 1.62× |
| Niedersachsen | 70,177 | 0.82× |
| Berlin | 63,704 | 1.61× |
| Rheinland-Pfalz | 38,296 | 0.86× |
| Hamburg | 38,243 | 1.91× |
| Schleswig-Holstein | 27,620 | 0.87× |
| Sachsen | 25,489 | 0.59× |
| Brandenburg | 19,570 | 0.71× |
| Thüringen | 12,148 | 0.54× |
| Sachsen-Anhalt | 11,845 | 0.52× |
| Mecklenburg-Vorpommern | 11,488 | 0.68× |
| Saarland | 8,043 | 0.74× |
| Bremen | 6,568 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 7.04× | Fashion & Accessoires |
| Collectable | 1.97× | Kids & Family |
| Jersey (fabric) | 5.94× | Fashion & Accessoires |
| Emirdağ | 12.15× | Travel & Leisure |
| Hana, Hawaii | 13.06× | Travel & Leisure |
| Ivy Lab | 14.73× | |
| Commercial mortgage | 1.78× | Business & Career |
| Cachorro | 3.03× | Pets & Animals |
| Sub Zero (Official) | 9.74× | Literature |
| Mothercare | 1.67× | Kids & Family |
| Bugatti Chiron | 4.49× | Cars & Mobility |
| Plastic shopping bag | 7.41× | |
| Ipag Business School | 13.43× | Business & Career |
| The Hunt (2012 film) | 3.34× | Movies & TV |
| Pleural effusion | 2.61× | Health |
| Bank account | 2.08× | Business & Career |
| Stealing Beauty | 7.07× | Movies & TV |
| Roger Federer | 2.27× | Sports |
| Jason Clarke (actor) | 2.7× | Movies & TV |
| Gloria | 2.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.22 |
| Design Affinity | PREMIUM | 2.03 |
| Creativity | OPEN | 1.78 |
| Community Orientation | OPEN | 1.73 |
| Quality Awareness | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.1% |
| China | 11.7% |
| United States | 11.1% |
See Céline audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Céline have in Germany?
Céline has an estimated audience of 883,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Céline fans?
63.6% of Céline fans are female, 36.4% are male, with an average age of 33.5 years.
Which brands do Céline fans like most?
Céline fans show strongest brand affinity for Steampunk (7.04×), Collectable (1.97×), and Jersey (fabric) (5.94×) over the country average.
Where do Céline fans live in Germany?
Céline fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,215), Bayern (reach 202,364), and Baden-Württemberg (reach 132,853). These three regions account for the largest share of the active audience.
What other brands do Céline fans also like?
Beyond Céline itself, the audience over-indexes on Collectable (1.97×), Jersey (fabric) (5.94×), Emirdağ (12.15×), and Hana, Hawaii (13.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Céline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.