Rascasse Audience Intelligence

Alcon Target Market in United States

A data profile of the people who buy, follow and care about Alcon in United States — modelled from more than twelve digital signal sources. Alcon has an estimated audience of 725,367 people in United States.

#3011among Brand in United States#825in Health

The average Alcon fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Medicare (United States), Contact lens, Lubricant, with strongest over-indexing on Medicare (United States) (5.34× the country average).

Demographically, the Alcon audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alcon fan in United States is more female, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Medicare (United States).

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alcon profile in United States.

Audience size
725K
in United States
Gender
64.0%♀
36.0% male
Age
42.4
average years
Country rank
#29259
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alcon

64.0% are female, 36.0% are male, average age 42.4.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Alcon audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.4
Estimated audience size725,367
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Alcon audience in United States
Age bracketShare%
16-1922%
20-2911%
30-3911%
40-4920%
50+35%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Alcon audience comes from United States.

Worldwide audience distribution share by country for Alcon
CountryShare
United States28.4%
Japan7.3%
Mexico3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alcon audience in United States is strongest.

Fig. 05

Top regions by affinity

Alcon customers by region in United States
#RegionReachAffinity×
01West Virginia~10K3.13×
02Texas~200K3.00×
03California~200K2.02×
04Georgia~40K1.88×
05Washington, District of Columbia~4K1.61×
06Pennsylvania~30K1.38×
07Maryland~20K1.30×
08Virginia~20K1.19×
09New York~40K1.10×
10Massachusetts~10K1.05×
11Illinois~30K1.04×
12New Mexico~4K1.01×
13North Carolina~20K1.00×
14New Jersey~20K0.99×
15South Dakota~2K0.98×
16Alaska~1K0.97×
17Colorado~10K0.96×
18Florida~50K0.93×
19Nebraska~3K0.93×
20Hawaii~3K0.93×
21Oklahoma~7K0.90×
22Connecticut~7K0.90×
23Kansas~5K0.90×
24Alabama~9K0.89×
25Washington~10K0.88×
26Ohio~20K0.86×
27Arkansas~5K0.86×
28North Dakota~1K0.86×
29Utah~6K0.85×
30New Hampshire~2K0.85×
31Tennessee~10K0.84×
32Mississippi~5K0.84×
33Rhode Island~2K0.83×
34Montana~2K0.83×
35Kentucky~7K0.82×
36Idaho~3K0.82×
37Vermont~1K0.82×
38Arizona~10K0.81×
39South Carolina~9K0.81×
40Nevada~6K0.81×
41Delaware~2K0.81×
42Indiana~10K0.80×
43Maine~2K0.77×
44Missouri~9K0.76×
45Wisconsin~8K0.75×
46Minnesota~8K0.75×
47Louisiana~7K0.75×
48Iowa~4K0.74×
49Oregon~6K0.70×
50Michigan~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Alcon, United States
0.69×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alcon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alcon audience
#·InterestCategoryAffinity×
01Lens (anatomy)Health26.26×
02pearle visionHealth13.23×
03Medicare AdvantageHealth9.64×
04Consumer CellularTechnology & Electronics9.04×
05Contact lensHealth8.48×
06MedigapPolitics & Society7.62×
07LubricantHome & Garden7.35×
08Multiple myeloma awarenessHealth7.30×
09Chronic obstructive pulmonary disease awarenessHealth6.67×
10Medicare (United States)Health5.34×
11Retirement communityKids & Family4.68×
12Old agePolitics & Society3.25×
13Dick Van DykeMovies & TV2.91×
14Wells FargoBusiness & Career2.37×
15WalgreensShopping2.36×
16Dollar GeneralShopping2.24×
17Breaking newsMovies & TV2.00×
18FriendshipKids & Family1.95×
19Mitch McConnellPolitics & Society1.86×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alcon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alcon audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
Family OrientationCONSERVATISM1.41×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alcon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Design AffinityPREMIUM0.59×
Sports ActivityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alcon's target market in United States?

Alcon's target market in United States covers an estimated 725,367 people, concentrated in Texas and California.

02

What is the gender split and age of Alcon customers?

64.0% of the Alcon audience are female, 36.0% are male, with an average age of 42.4 years.

03

Which brands do Alcon fans like most?

Alcon fans show strongest brand affinity for Medicare (United States) (5.34×), Contact lens (8.48×), and Lubricant (7.35×) over the country average.

04

Where do Alcon fans live in United States?

Alcon fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Alcon fans also like?

Beyond Alcon itself, the audience over-indexes on Contact lens (8.48×), Lubricant (7.35×), Consumer Cellular (9.04×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Alcon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alcon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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