Rascasse Audience Intelligence

Multiple myeloma awareness Audience in United States

A data profile of the people who buy, follow and care about Multiple myeloma awareness in United States — modelled from more than twelve digital signal sources. Multiple myeloma awareness has an estimated audience of 5,208,342 people in United States.

Multiple myeloma awareness has an estimated audience of 5,208,342 people in United States. 69.3% are female, 30.7% are male, average age 53.6. Top brand affinities: B-cell chronic lymphocytic leukemia, Symptom, Medicare (United States), Medical sign, Breaking news.

Top brand affinities include B-cell chronic lymphocytic leukemia, Symptom, Medicare (United States), with strongest over-indexing on B-cell chronic lymphocytic leukemia (15.07× the country average).

Demographically, the Multiple myeloma awareness audience skews more female with an average age of 53.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Multiple myeloma awareness fan in United States is more female, around 53.6 years old, with strong Spirituality tendencies and a notable affinity for B-cell chronic lymphocytic leukemia.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multiple myeloma awareness profile in United States.

Audience size
5.2M
in United States
Gender
69.3%
30.7% male
Age
53.6
average years
Country rank
#6433
Topic in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multiple myeloma awareness fans

69.3% are female, 30.7% are male, average age 53.6.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Multiple myeloma awareness audience in United States
MetricValue
Female69.3%
Male30.7%
Average age53.6
Estimated audience size5,208,342
Fig. 03

Age distribution

Ø 53.6
average years
Age distribution of the Multiple myeloma awareness audience in United States
Age bracketShare%
16-192%
20-293%
30-398%
40-4921%
50+65%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Multiple myeloma awareness audience comes from United States.

Worldwide audience distribution share by country for Multiple myeloma awareness
CountryShare
United States88.8%
United Kingdom2.5%
Italy1.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multiple myeloma awareness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multiple myeloma awareness audience
#·InterestCategoryAffinity×
01B-cell chronic lymphocytic leukemiaHealth15.07×
02Medical signHealth7.56×
03Lung cancer awarenessHealth6.99×
04Medicare (United States)Health6.54×
05WebMDHealth6.13×
06PatientHealth4.37×
07SymptomHealth4.24×
08Cancer awarenessHealth3.92×
09Melania TrumpPolitics & Society3.88×
10AgeingBeauty & Wellness3.78×
11Dick Van DykeMovies & TV3.43×
12WalgreensShopping3.38×
13PhysicianBusiness & Career3.28×
14Breaking newsMovies & TV3.19×
15Mitch McConnellPolitics & Society3.12×
16KrogerFood & Beverages3.02×
17ResearchBusiness & Career2.52×
18TherapyHealth2.47×
19PoliticsPolitics & Society2.42×
20Donald TrumpPolitics & Society2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multiple myeloma awareness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Multiple myeloma awareness audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.85×
Community OrientationOPEN1.81×
CreativityOPEN1.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Multiple myeloma awareness audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Urban LifestyleOPEN0.57×
Design AffinityPREMIUM0.58×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Multiple myeloma awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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