Multiple myeloma awareness Audience in United States

Multiple myeloma awareness logo

Multiple myeloma awareness has an estimated audience of 5,208,342 people in United States. 69.3% are female, 30.7% are male, average age 53.6. Top brand affinities: Multiple myeloma awareness, Multiple Myeloma Research Foundation, International Myeloma Foundation, Multiple Myeloma Research Foundation – MMRF, Bone marrow.

Top brand affinities include Multiple myeloma awareness, Multiple Myeloma Research Foundation, International Myeloma Foundation, with strongest over-indexing on Multiple myeloma awareness (51.41× the country average). Demographically, the Multiple myeloma awareness audience skews more female with an average age of 53.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.

Category: Health · Type: Topic

Demographics of Multiple myeloma awareness fans

Demographic split for Multiple myeloma awareness audience in United States
MetricValue
Female69.3%
Male30.7%
Average age53.6
Estimated audience size5,208,342

Audience persona

The typical Multiple myeloma awareness fan in United States is more female, around 53.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Multiple myeloma awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiple myeloma awareness audience
BrandAffinityCategory
Multiple myeloma awareness51.41×Health
Multiple Myeloma Research Foundation25.16×Health
International Myeloma Foundation20.67×Politics & Society
Multiple Myeloma Research Foundation – MMRF20.42×
Bone marrow16.02×Health
B-cell chronic lymphocytic leukemia15.07×Health
Pulmonary artery15.0×Health
Follicular lymphoma10.52×Health
American Association for Cancer Research10.16×Health
Anticoagulant9.65×Business & Career
Lymphocyte9.42×Health
Medicare Part D8.07×Politics & Society
Bristol-Myers Squibb7.84×Health
GreatCall7.71×Technology & Electronics
Meredith Vieira7.71×Movies & TV
Medical sign7.56×Health
Paid content7.53×Internet & Social Media
Digi TV7.46×Movies & TV
American Liver Foundation7.46×Politics & Society
National Comprehensive Cancer Network7.34×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiple myeloma awareness audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
TraditionCONSERVATISM1.31
Early Adopter MentalityPOWER1.26
Urban LifestyleOPEN1.19
Career OrientationPOWER1.19
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Multiple myeloma awareness
CountryShare
United States88.8%
United Kingdom2.5%
Italy1.6%

See Multiple myeloma awareness audiences in other countries

More Health audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiple myeloma awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.