A data profile of the people who buy, follow and care about Multiple myeloma awareness in United States — modelled from more than twelve digital signal sources. Multiple myeloma awareness has an estimated audience of 5,208,342 people in United States.
Multiple myeloma awareness has an estimated audience of 5,208,342 people in United States. 69.3% are female, 30.7% are male, average age 53.6. Top brand affinities: B-cell chronic lymphocytic leukemia, Symptom, Medicare (United States), Medical sign, Breaking news.
Top brand affinities include B-cell chronic lymphocytic leukemia, Symptom, Medicare (United States), with strongest over-indexing on B-cell chronic lymphocytic leukemia (15.07× the country average).
Demographically, the Multiple myeloma awareness audience skews more female with an average age of 53.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Multiple myeloma awareness fan in United States is more female, around 53.6 years old, with strong Spirituality tendencies and a notable affinity for B-cell chronic lymphocytic leukemia.
The key figures that characterise the Multiple myeloma awareness profile in United States.
69.3% are female, 30.7% are male, average age 53.6.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 53.6 |
| Estimated audience size | 5,208,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 3% | |
| 30-39 | 8% | |
| 40-49 | 21% | |
| 50+ | 65% |
of the worldwide Multiple myeloma awareness audience comes from United States.
| Country | Share |
|---|---|
| United States | 88.8% |
| United Kingdom | 2.5% |
| Italy | 1.6% |
The strongest cross-interests of the Multiple myeloma awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | B-cell chronic lymphocytic leukemia | Health | 15.07× | ||
| 02 | Medical sign | Health | 7.56× | ||
| 03 | Lung cancer awareness | Health | 6.99× | ||
| 04 | Medicare (United States) | Health | 6.54× | ||
| 05 | WebMD | Health | 6.13× | ||
| 06 | Patient | Health | 4.37× | ||
| 07 | Symptom | Health | 4.24× | ||
| 08 | Cancer awareness | Health | 3.92× | ||
| 09 | Melania Trump | Politics & Society | 3.88× | ||
| 10 | Ageing | Beauty & Wellness | 3.78× | ||
| 11 | Dick Van Dyke | Movies & TV | 3.43× | ||
| 12 | Walgreens | Shopping | 3.38× | ||
| 13 | Physician | Business & Career | 3.28× | ||
| 14 | Breaking news | Movies & TV | 3.19× | ||
| 15 | Mitch McConnell | Politics & Society | 3.12× | ||
| 16 | Kroger | Food & Beverages | 3.02× | ||
| 17 | Research | Business & Career | 2.52× | ||
| 18 | Therapy | Health | 2.47× | ||
| 19 | Politics | Politics & Society | 2.42× | ||
| 20 | Donald Trump | Politics & Society | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Community Orientation | OPEN | 1.81× | |
| Creativity | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.49× | |
| Urban Lifestyle | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Multiple myeloma awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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