Rascasse Audience Intelligence

Minimalism Audience in United States

A data profile of the people who buy, follow and care about Minimalism in United States — modelled from more than twelve digital signal sources. Minimalism has an estimated audience of 10,424,376 people in United States.

#2212among Topic in United States#243in Home & Garden

The average Minimalism fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Minimal music, Macy's, Home Interior Design, with strongest over-indexing on Minimal music (7.47× the country average).

Demographically, the Minimalism audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minimalism fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Minimal music.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minimalism profile in United States.

Audience size
10.4M
in United States
Gender
67.0%♀
33.0% male
Age
38.0
average years
Country rank
#3435
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minimalism fans

67.0% are female, 33.0% are male, average age 38.0.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Minimalism audience in United States
MetricValue
Female67.0%
Male33.0%
Average age38.0
Estimated audience size10,424,376
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Minimalism audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Minimalism audience comes from United States.

Worldwide audience distribution share by country for Minimalism
CountryShare
United States18.1%
Japan7.1%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minimalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Minimalism fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.30×
02Hawaii~60K1.28×
03Texas~1M1.21×
04Georgia~400K1.21×
05New Jersey~300K1.13×
06Maryland~200K1.12×
07North Carolina~300K1.11×
08Washington~200K1.11×
09New York~600K1.10×
10Arizona~200K1.10×
11Virginia~300K1.08×
12Arkansas~90K1.08×
13Nevada~100K1.06×
14Florida~700K1.05×
15Alabama~200K1.05×
16Louisiana~100K1.05×
17Utah~100K1.04×
18Illinois~400K1.03×
19Oklahoma~100K1.03×
20Mississippi~90K1.03×
21Massachusetts~200K1.01×
22Kansas~80K1.01×
23New Mexico~50K1.01×
24Alaska~20K1.01×
25Pennsylvania~400K1.00×
26Connecticut~100K1.00×
27Tennessee~200K0.99×
28Kentucky~100K0.99×
29Oregon~100K0.98×
30Michigan~300K0.97×
31South Carolina~200K0.97×
32Idaho~50K0.97×
33Indiana~200K0.96×
34Missouri~200K0.96×
35Minnesota~100K0.96×
36Nebraska~50K0.95×
37Delaware~30K0.95×
38West Virginia~50K0.94×
39Rhode Island~30K0.94×
40Ohio~300K0.92×
41Iowa~80K0.92×
42New Hampshire~40K0.92×
43Washington, District of Columbia~30K0.92×
44South Dakota~20K0.92×
45North Dakota~20K0.89×
46Wisconsin~100K0.88×
47Maine~30K0.88×
48Montana~20K0.86×
49Colorado~100K0.84×
50Vermont~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Minimalism, United States
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minimalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minimalism audience
#·InterestCategoryAffinity×
01pearle visionHealth9.32×
02Minimal musicMusic & Radio7.47×
03Wallpaper (magazine)Home & Garden4.74×
04Home Interior DesignHome & Garden3.29×
05Home decorating ideasHome & Garden2.92×
06AnthropologieShopping2.61×
07H.O.M.E.Home & Garden2.58×
08Home DesignHome & Garden2.41×
09Pottery BarnHome & Garden2.16×
10Macy'sShopping2.07×
11NordstromShopping1.73×
12MarshallsFashion & Accessoires1.70×
13Men's clothingFashion & Accessoires1.68×
14HandicraftHome & Garden1.65×
15Hobby LobbyHome & Garden1.63×
16Mitch McConnellPolitics & Society1.60×
17Google DriveTechnology & Electronics1.60×
18Trader Joe'sShopping1.57×
19Women's clothingFashion & Accessoires1.53×
20ArchitectureBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minimalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minimalism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.63×
Quality AwarenessPREMIUM1.78×
Luxury OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minimalism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Social Media UsageJOY1.07×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minimalism have in United States?

Minimalism has an estimated audience of 10,424,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minimalism fans?

67.0% of Minimalism fans are female, 33.0% are male, with an average age of 38.0 years.

03

Which brands do Minimalism fans like most?

Minimalism fans show strongest brand affinity for Minimal music (7.47×), Macy's (2.07×), and Home Interior Design (3.29×) over the country average.

04

Where do Minimalism fans live in United States?

Minimalism fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Minimalism fans also like?

Beyond Minimalism itself, the audience over-indexes on Macy's (2.07×), Home Interior Design (3.29×), Wallpaper (magazine) (4.74×), and Home decorating ideas (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Minimalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minimalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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