Minimalism Audience in United States

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Minimalism has an estimated audience of 10,424,376 people in United States. 67.0% are female, 33.0% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Boss Corporation, Minimal music, Macy's, Home Interior Design, Wallpaper (magazine).

The average Minimalism fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boss Corporation, Minimal music, Macy's, with strongest over-indexing on Boss Corporation (33.09× the country average). Demographically, the Minimalism audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Minimalism fans

Demographic split for Minimalism audience in United States
MetricValue
Female67.0%
Male33.0%
Average age38.0
Estimated audience size10,424,376

Audience persona

The typical Minimalism fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Boss Corporation.

Top regions in United States

Top regions ranked by reach for Minimalism in United States
RegionReachAffinity
California1,518,2451.32×
Texas1,135,7881.27×
Florida774,9231.1×
New York698,7631.2×
Georgia394,9301.23×
Illinois376,0421.08×
Pennsylvania358,1421.02×
North Carolina339,9861.08×
Ohio302,5570.94×
New Jersey300,5761.13×
Virginia275,8291.09×
Michigan269,1510.99×
Arizona243,0871.14×
Washington234,4011.12×
Tennessee215,5751.03×
Massachusetts213,0671.04×
Maryland203,2051.13×
Indiana183,5140.96×
Alabama155,6831.07×
Missouri155,1070.92×
South Carolina147,2540.94×
Louisiana145,6951.08×
Minnesota143,5170.96×
Colorado140,2480.85×
Wisconsin133,6040.85×
Kentucky128,5760.98×
Oklahoma120,3531.04×
Oregon117,8970.99×
Nevada112,0781.11×
Connecticut105,4651.01×
Utah95,9281.03×
Arkansas90,6801.06×
Mississippi87,3091.02×
Iowa80,3560.94×
Kansas80,3350.98×
Hawaii58,1401.3×
New Mexico51,3290.98×
Idaho47,6620.91×
Nebraska46,0140.88×
West Virginia43,1860.89×
New Hampshire37,4440.91×
Maine31,1090.83×
Rhode Island31,0080.93×
Washington, District of Columbia29,8040.95×
Delaware26,3750.92×
Montana21,7300.75×
Alaska21,6230.97×
South Dakota20,2850.84×
North Dakota16,2290.76×
Vermont13,1880.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minimalism audience
BrandAffinityCategory
Boss Corporation33.09×Music & Radio
Minimal music7.47×Music & Radio
Macy's2.07×Shopping
Home Interior Design3.29×Home & Garden
Wallpaper (magazine)4.74×Home & Garden
Home decorating ideas2.92×Home & Garden
Women's clothing1.53×Fashion & Accessoires
Handicraft1.65×Home & Garden
Hobby Lobby1.63×Home & Garden
Anthropologie2.61×Shopping
Architecture1.53×Business & Career
Nordstrom1.73×Shopping
pearle vision9.32×Health
Home Design2.41×Home & Garden
Men's clothing1.68×Fashion & Accessoires
Marshalls1.7×Fashion & Accessoires
Google Drive1.6×Technology & Electronics
Pottery Barn2.16×Home & Garden
Yahoo!奇摩名人娛樂1.69×Internet & Social Media
Old Navy1.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minimalism audience
TraitClusterScore
Design AffinityPREMIUM2.36
SustainabilityBALANCE1.98
Luxury OrientationPREMIUM1.74
DIY MentalityTHRILL1.53
Early Adopter MentalityPOWER1.48
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Minimalism
CountryShare
United States18.1%
Japan7.1%
China5.0%

See Minimalism audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Minimalism have in United States?

Minimalism has an estimated audience of 10,424,376 people in United States, concentrated in California and Texas.

What is the gender split and age of Minimalism fans?

67.0% of Minimalism fans are female, 33.0% are male, with an average age of 38.0 years.

Which brands do Minimalism fans like most?

Minimalism fans show strongest brand affinity for Boss Corporation (33.09×), Minimal music (7.47×), and Macy's (2.07×) over the country average.

Where do Minimalism fans live in United States?

Minimalism fans in United States are most concentrated in California (reach 1,518,245), Texas (reach 1,135,788), and Florida (reach 774,923). These three regions account for the largest share of the active audience.

What other brands do Minimalism fans also like?

Beyond Minimalism itself, the audience over-indexes on Minimal music (7.47×), Macy's (2.07×), Home Interior Design (3.29×), and Wallpaper (magazine) (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minimalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.