Minimalism Audience in Germany
Minimalism has an estimated audience of 2,219,728 people in Germany. 63.5% are female, 36.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Movies, Clothing, Consumer electronics, Decoration, Handmade Crafts.
The average Minimalism fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Movies, Clothing, Consumer electronics, with strongest over-indexing on Movies (1.58× the country average). Demographically, the Minimalism audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Minimalism fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 35.9 |
| Estimated audience size | 2,219,728 |
Audience persona
The typical Minimalism fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Movies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 515,655 | 1.06× |
| Bayern | 393,509 | 1.1× |
| Baden-Württemberg | 363,893 | 1.2× |
| Niedersachsen | 229,030 | 1.06× |
| Hessen | 169,798 | 1× |
| Sachsen | 111,518 | 1.02× |
| Rheinland-Pfalz | 110,453 | 0.99× |
| Berlin | 100,699 | 1.01× |
| Schleswig-Holstein | 99,557 | 1.25× |
| Brandenburg | 63,234 | 0.92× |
| Hamburg | 56,236 | 1.12× |
| Sachsen-Anhalt | 49,716 | 0.86× |
| Thüringen | 46,548 | 0.82× |
| Mecklenburg-Vorpommern | 35,272 | 0.83× |
| Saarland | 20,333 | 0.75× |
| Bremen | 18,630 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 1.58× | Movies & TV |
| Clothing | 1.56× | Fashion & Accessoires |
| Consumer electronics | 1.55× | Technology & Electronics |
| Decoration | 3.57× | Home & Garden |
| Handmade Crafts | 4.04× | Kids & Family |
| Home Design | 2.64× | Home & Garden |
| Home Interior Design | 2.84× | Home & Garden |
| Home construction | 2.42× | Home & Garden |
| Home repair | 2.34× | Home & Garden |
| DIY Projects | 3.5× | Home & Garden |
| Unique Gifts | 3.3× | Shopping |
| Home Interiors | 3.03× | Home & Garden |
| Barbie | 2× | Movies & TV |
| Handicraft | 1.86× | Home & Garden |
| Houseplant | 2.89× | Home & Garden |
| Architecture & Design | 2.32× | Business & Career |
| Modern architecture | 2.55× | Arts & Culture |
| Airbnb | 1.69× | Travel & Leisure |
| Gardener | 2.45× | Home & Garden |
| Danish design | 2.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Sustainability | BALANCE | 1.94 |
| DIY Mentality | THRILL | 1.82 |
| Quality Awareness | PREMIUM | 1.54 |
| Creativity | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 7.1% |
| China | 5.0% |
See Minimalism audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Minimalism have in Germany?
Minimalism has an estimated audience of 2,219,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minimalism fans?
63.5% of Minimalism fans are female, 36.5% are male, with an average age of 35.9 years.
Which brands do Minimalism fans like most?
Minimalism fans show strongest brand affinity for Movies (1.58×), Clothing (1.56×), and Consumer electronics (1.55×) over the country average.
Where do Minimalism fans live in Germany?
Minimalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 515,655), Bayern (reach 393,509), and Baden-Württemberg (reach 363,893). These three regions account for the largest share of the active audience.
What other brands do Minimalism fans also like?
Beyond Minimalism itself, the audience over-indexes on Clothing (1.56×), Consumer electronics (1.55×), Decoration (3.57×), and Handmade Crafts (4.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minimalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.