A data profile of the people who buy, follow and care about Minimalism in Spain — modelled from more than twelve digital signal sources. Minimalism has an estimated audience of 2,073,899 people in Spain.
The average Minimalism fan in Spain is 43.5 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Modern architecture, Decoration, Minimal music, with strongest over-indexing on Modern architecture (2.99× the country average).
Demographically, the Minimalism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Minimalism fan in Spain is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Minimalism profile in Spain.
66.3% are female, 33.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.5 |
| Estimated audience size | 2,073,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Minimalism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 7.1% |
| China | 5.0% |
Where the Minimalism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~500K | 1.54× | |
| 02 | Comunidad Valenciana | ~300K | 1.31× | |
| 03 | Catalonia | ~500K | 1.24× | |
| 04 | Aragon | ~60K | 1.06× | |
| 05 | Galicia | ~100K | 1.05× | |
| 06 | Basque Autonomous Country | ~80K | 1.03× | |
| 07 | Region of Murcia | ~70K | 1.01× | |
| 08 | Cantabria | ~30K | 1.00× | |
| 09 | Castile and León | ~90K | 0.99× | |
| 10 | Navarre | ~30K | 0.99× | |
| 11 | La Rioja | ~10K | 0.98× | |
| 12 | Principality of Asturias | ~50K | 0.96× | |
| 13 | Balearic Islands | ~50K | 0.92× | |
| 14 | Extremadura | ~40K | 0.92× | |
| 15 | Andalusia | ~400K | 0.90× | |
| 16 | Castilla-La Mancha | ~80K | 0.90× | |
| 17 | Canary Islands | ~90K | 0.88× |
The strongest cross-interests of the Minimalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minimal music | Music & Radio | 8.00× | ||
| 02 | DIY Projects | Home & Garden | 4.69× | ||
| 03 | Home Interior Design | Home & Garden | 3.59× | ||
| 04 | Decoration | Home & Garden | 3.40× | ||
| 05 | Modern architecture | Arts & Culture | 2.99× | ||
| 06 | Home construction | Home & Garden | 2.85× | ||
| 07 | Home Design | Home & Garden | 2.80× | ||
| 08 | Architecture & Design | Business & Career | 2.77× | ||
| 09 | Art exhibition | Arts & Culture | 2.70× | ||
| 10 | Zara Home | Home & Garden | 2.31× | ||
| 11 | Deco | Home & Garden | 2.27× | ||
| 12 | Renovation | Home & Garden | 2.27× | ||
| 13 | Modern art | Arts & Culture | 2.18× | ||
| 14 | Contemporary art | Arts & Culture | 2.13× | ||
| 15 | Handicraft | Home & Garden | 1.80× | ||
| 16 | Crafts | Home & Garden | 1.63× | ||
| 17 | Home improvement | Home & Garden | 1.62× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 19 | Architecture | Business & Career | 1.57× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.03× | |
| Urban Lifestyle | OPEN | 1.97× | |
| Individualism | JOY | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Tradition | CONSERVATISM | 1.19× | |
| Spirituality | BALANCE | 1.20× |
Minimalism has an estimated audience of 2,073,899 people in Spain, concentrated in Community of Madrid and Catalonia.
66.3% of Minimalism fans are female, 33.7% are male, with an average age of 43.5 years.
Minimalism fans show strongest brand affinity for Modern architecture (2.99×), Decoration (3.4×), and Minimal music (8×) over the country average.
Minimalism fans in Spain are most concentrated in Community of Madrid (reach ~500K), Catalonia (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Minimalism itself, the audience over-indexes on Decoration (3.4×), Minimal music (8×), Design (1.54×), and Home Interior Design (3.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Minimalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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