Rascasse Audience Intelligence

Jeffree Star Target Market in United States

A data profile of the people who buy, follow and care about Jeffree Star in United States — modelled from more than twelve digital signal sources. Jeffree Star has an estimated audience of 3,705,063 people in United States.

#892among Brand in United States#157in Beauty & Wellness

The average Jeffree Star fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jenna Marbles, paul smith, Casey Neistat, with strongest over-indexing on Jenna Marbles (25.91× the country average).

Demographically, the Jeffree Star audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeffree Star fan in United States is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Jenna Marbles.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeffree Star profile in United States.

Audience size
3.7M
in United States
Gender
78.5%♀
21.5% male
Age
30.5
average years
Country rank
#8587
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jeffree Star

78.5% are female, 21.5% are male, average age 30.5.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Jeffree Star audience in United States
MetricValue
Female78.5%
Male21.5%
Average age30.5
Estimated audience size3,705,063
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Jeffree Star audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Jeffree Star audience comes from United States.

Worldwide audience distribution share by country for Jeffree Star
CountryShare
United States52.3%
United Kingdom9.1%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeffree Star audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeffree Star customers by region in United States
#RegionReachAffinity×
01Wyoming~30K5.32×
02Montana~10K1.27×
03West Virginia~20K1.20×
04South Dakota~10K1.20×
05Idaho~20K1.19×
06North Dakota~9K1.19×
07Oklahoma~50K1.18×
08New Mexico~20K1.15×
09Utah~40K1.14×
10Arizona~90K1.11×
11Colorado~70K1.10×
12Kentucky~50K1.09×
13Nevada~40K1.06×
14Tennessee~80K1.03×
15Arkansas~30K1.00×
16Alaska~8K1.00×
17Indiana~70K0.99×
18Texas~300K0.97×
19Missouri~60K0.97×
20California~400K0.96×
21Nebraska~20K0.96×
22Ohio~100K0.95×
23Alabama~50K0.93×
24Louisiana~50K0.93×
25Michigan~90K0.92×
26Oregon~40K0.91×
27Washington~70K0.90×
28Iowa~30K0.90×
29Kansas~30K0.90×
30Pennsylvania~100K0.86×
31Mississippi~30K0.86×
32Illinois~100K0.84×
33North Carolina~100K0.84×
34South Carolina~50K0.83×
35Wisconsin~50K0.83×
36Florida~200K0.81×
37Maine~10K0.81×
38Minnesota~40K0.80×
39Georgia~90K0.79×
40New Hampshire~10K0.79×
41Rhode Island~9K0.78×
42Virginia~70K0.75×
43Delaware~8K0.74×
44Connecticut~30K0.72×
45Massachusetts~50K0.71×
46New York~100K0.69×
47New Jersey~70K0.69×
48Hawaii~10K0.68×
49Maryland~40K0.66×
50Washington, District of Columbia~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Jeffree Star, United States
0.58×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeffree Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeffree Star audience
#·InterestCategoryAffinity×
01Casey NeistatMovies & TV40.11×
02Nash GrierInternet & Social Media30.13×
03Shane DawsonInternet & Social Media26.58×
04King BachMovies & TV26.25×
05Jenna MarblesBeauty & Wellness25.91×
06Lele PonsInternet & Social Media17.51×
07paul smithFashion & Accessoires17.11×
08JennaMarblesInternet & Social Media14.16×
09Gloria GaynorMusic & Radio12.11×
10Grace JonesMusic & Radio10.07×
11Paris Saint-GermainSports7.72×
12Matt BomerMovies & TV7.29×
13Addison RaeMovies & TV6.66×
14Lily CollinsMovies & TV5.66×
15Boscov'sFashion & Accessoires5.01×
16Chuck E. Cheese'sFood & Beverages3.42×
17Real Madrid C.F.Sports2.54×
18Alternative hip hopMusic & Radio2.35×
19FIFA World CupSports1.96×
20SephoraShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeffree Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeffree Star audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
MindfulnessBALANCE1.23×
Luxury OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeffree Star audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.86×
CreativityOPEN0.87×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jeffree Star's target market in United States?

Jeffree Star's target market in United States covers an estimated 3,705,063 people, concentrated in California and Texas.

02

What is the gender split and age of Jeffree Star customers?

78.5% of the Jeffree Star audience are female, 21.5% are male, with an average age of 30.5 years.

03

Which brands do Jeffree Star fans like most?

Jeffree Star fans show strongest brand affinity for Jenna Marbles (25.91×), paul smith (17.11×), and Casey Neistat (40.11×) over the country average.

04

Where do Jeffree Star fans live in United States?

Jeffree Star fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jeffree Star fans also like?

Beyond Jeffree Star itself, the audience over-indexes on paul smith (17.11×), Casey Neistat (40.11×), Shane Dawson (26.58×), and King Bach (26.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jeffree Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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