Scalp Audience in United States

Scalp has an estimated audience of 13,583,814 people in United States. 76.5% are female, 23.5% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Diabetes mellitus awareness, Autism Awareness, Indeed.com, Capital One.

The average Scalp fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Diabetes mellitus awareness, Autism Awareness, with strongest over-indexing on Google Maps (4.14× the country average). Demographically, the Scalp audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Scalp fans

Demographic split for Scalp audience in United States
MetricValue
Female76.5%
Male23.5%
Average age39.9
Estimated audience size13,583,814

Audience persona

The typical Scalp fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Scalp in United States
RegionReachAffinity
California2,472,2901.66×
Texas1,642,1311.41×
New York1,212,6641.6×
Florida1,200,3241.31×
Illinois503,0151.11×
Georgia492,9321.18×
New Jersey481,9471.4×
Pennsylvania475,0071.04×
Virginia434,8731.31×
North Carolina432,1411.06×
Ohio388,6930.93×
Massachusetts345,4501.29×
Michigan339,1870.95×
Washington326,1051.2×
Maryland324,9231.39×
Arizona297,9741.07×
Tennessee265,7360.98×
Indiana236,2450.95×
Minnesota199,8991.03×
Alabama196,4631.04×
Louisiana194,6941.11×
Missouri193,1630.88×
South Carolina191,7890.94×
Colorado162,7890.76×
Kentucky161,7230.95×
Wisconsin159,8120.78×
Nevada156,7801.19×
Connecticut151,9641.12×
Oregon149,3980.96×
Oklahoma135,6520.9×
Mississippi116,1511.04×
Utah106,9570.88×
Kansas105,0230.98×
Arkansas100,3670.9×
Iowa97,4060.87×
New Mexico69,8121.02×
Hawaii64,7111.11×
Nebraska62,1460.91×
Washington, District of Columbia47,9831.18×
Idaho47,4190.7×
West Virginia47,1580.75×
Rhode Island39,1880.91×
New Hampshire37,9930.71×
Delaware34,3470.92×
Maine33,3310.69×
North Dakota22,3410.8×
Alaska21,4380.74×
Montana20,0560.53×
South Dakota19,7960.63×
Vermont16,4020.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scalp audience
BrandAffinityCategory
Google Maps4.14×Internet & Social Media
Diabetes mellitus awareness6.9×Health
Autism Awareness8.94×Health
Indeed.com3.91×Business & Career
Capital One3.73×Business & Career
Google News5.13×News
Singer-songwriter3.21×Music & Radio
Microblogging6.8×Technology & Electronics
Kelly Osbourne6.3×Music & Radio
Dakota Johnson5.97×Movies & TV
Circle K4.22×Shopping
Kendra Scott6.28×Fashion & Accessoires
Enterprise Rent-A-Car3.59×Cars & Mobility
Hair conditioner3.88×Beauty & Wellness
Income tax7.08×Business & Career
Jared Leto7.09×Movies & TV
Khan Academy4.63×Business & Career
Hair Cuttery8.94×Beauty & Wellness
Hair care2.66×Beauty & Wellness
Hair straightening3.33×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scalp audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.17
Healthy LifestyleBALANCE1.16
CreativityOPEN1.14
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Scalp
CountryShare
United States26.4%
Taiwan5.8%
Japan5.3%

See Scalp audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Scalp have in United States?

Scalp has an estimated audience of 13,583,814 people in United States, concentrated in California and Texas.

What is the gender split and age of Scalp fans?

76.5% of Scalp fans are female, 23.5% are male, with an average age of 39.9 years.

Which brands do Scalp fans like most?

Scalp fans show strongest brand affinity for Google Maps (4.14×), Diabetes mellitus awareness (6.9×), and Autism Awareness (8.94×) over the country average.

Where do Scalp fans live in United States?

Scalp fans in United States are most concentrated in California (reach 2,472,290), Texas (reach 1,642,131), and New York (reach 1,212,664). These three regions account for the largest share of the active audience.

What other brands do Scalp fans also like?

Beyond Scalp itself, the audience over-indexes on Diabetes mellitus awareness (6.9×), Autism Awareness (8.94×), Indeed.com (3.91×), and Capital One (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.