Scalp Audience in United States
Scalp has an estimated audience of 13,583,814 people in United States. 76.5% are female, 23.5% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Historic site, Hocus Pocus, Bank account, JDSU, Goop.
The average Scalp fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Hocus Pocus, Bank account, with strongest over-indexing on Historic site (5.62× the country average). Demographically, the Scalp audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Scalp fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 39.9 |
| Estimated audience size | 13,583,814 |
Audience persona
The typical Scalp fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,472,290 | 1.66× |
| Texas | 1,642,131 | 1.41× |
| New York | 1,212,664 | 1.6× |
| Florida | 1,200,324 | 1.31× |
| Illinois | 503,015 | 1.11× |
| Georgia | 492,932 | 1.18× |
| New Jersey | 481,947 | 1.4× |
| Pennsylvania | 475,007 | 1.04× |
| Virginia | 434,873 | 1.31× |
| North Carolina | 432,141 | 1.06× |
| Ohio | 388,693 | 0.93× |
| Massachusetts | 345,450 | 1.29× |
| Michigan | 339,187 | 0.95× |
| Washington | 326,105 | 1.2× |
| Maryland | 324,923 | 1.39× |
| Arizona | 297,974 | 1.07× |
| Tennessee | 265,736 | 0.98× |
| Indiana | 236,245 | 0.95× |
| Minnesota | 199,899 | 1.03× |
| Alabama | 196,463 | 1.04× |
| Louisiana | 194,694 | 1.11× |
| Missouri | 193,163 | 0.88× |
| South Carolina | 191,789 | 0.94× |
| Colorado | 162,789 | 0.76× |
| Kentucky | 161,723 | 0.95× |
| Wisconsin | 159,812 | 0.78× |
| Nevada | 156,780 | 1.19× |
| Connecticut | 151,964 | 1.12× |
| Oregon | 149,398 | 0.96× |
| Oklahoma | 135,652 | 0.9× |
| Mississippi | 116,151 | 1.04× |
| Utah | 106,957 | 0.88× |
| Kansas | 105,023 | 0.98× |
| Arkansas | 100,367 | 0.9× |
| Iowa | 97,406 | 0.87× |
| New Mexico | 69,812 | 1.02× |
| Hawaii | 64,711 | 1.11× |
| Nebraska | 62,146 | 0.91× |
| Washington, District of Columbia | 47,983 | 1.18× |
| Idaho | 47,419 | 0.7× |
| West Virginia | 47,158 | 0.75× |
| Rhode Island | 39,188 | 0.91× |
| New Hampshire | 37,993 | 0.71× |
| Delaware | 34,347 | 0.92× |
| Maine | 33,331 | 0.69× |
| North Dakota | 22,341 | 0.8× |
| Alaska | 21,438 | 0.74× |
| Montana | 20,056 | 0.53× |
| South Dakota | 19,796 | 0.63× |
| Vermont | 16,402 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.62× | Arts & Culture |
| Hocus Pocus | 3.77× | Movies & TV |
| Bank account | 1.85× | Business & Career |
| JDSU | 2.24× | Business & Career |
| Goop | 3.79× | Internet & Social Media |
| Staycation | 2.02× | Home & Garden |
| Governor of Michigan | 4.32× | Politics & Society |
| Mothercare | 1.89× | Kids & Family |
| Fast Five | 4.44× | Movies & TV |
| Vocal harmony | 2.37× | Music & Radio |
| Fairy godmother | 3.79× | Literature |
| Tierra Cali | 3.67× | Travel & Leisure |
| headspace | 4.24× | Health |
| Grinch | 1.7× | Movies & TV |
| Hardik Pandya | 6.19× | Sports |
| Mathcore | 3.13× | Music & Radio |
| Hibachi | 3.05× | Food & Beverages |
| Bugatti Chiron | 4.1× | Cars & Mobility |
| Harlow | 4.52× | Travel & Leisure |
| Cherish (group) | 4.18× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| Price Sensitivity | PREMIUM | 1.24 |
| Extroversion | THRILL | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Creativity | OPEN | 1.14 |
| Design Affinity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Taiwan | 5.8% |
| Japan | 5.3% |
See Scalp audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Scalp have in United States?
Scalp has an estimated audience of 13,583,814 people in United States, concentrated in California and Texas.
What is the gender split and age of Scalp fans?
76.5% of Scalp fans are female, 23.5% are male, with an average age of 39.9 years.
Which brands do Scalp fans like most?
Scalp fans show strongest brand affinity for Historic site (5.62×), Hocus Pocus (3.77×), and Bank account (1.85×) over the country average.
Where do Scalp fans live in United States?
Scalp fans in United States are most concentrated in California (reach 2,472,290), Texas (reach 1,642,131), and New York (reach 1,212,664). These three regions account for the largest share of the active audience.
What other brands do Scalp fans also like?
Beyond Scalp itself, the audience over-indexes on Hocus Pocus (3.77×), Bank account (1.85×), JDSU (2.24×), and Goop (3.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.