Scalp Audience in Germany
Scalp has an estimated audience of 964,471 people in Germany. 74.0% are female, 26.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Progressive rock, Fast Five, Time (magazine), Bank account.
The average Scalp fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Progressive rock, Fast Five, with strongest over-indexing on Home Office (1.92× the country average). Demographically, the Scalp audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Scalp fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 36.9 |
| Estimated audience size | 964,471 |
Audience persona
The typical Scalp fan in Germany is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,351 | 1.16× |
| Bayern | 170,350 | 1.1× |
| Baden-Württemberg | 140,181 | 1.07× |
| Hessen | 112,133 | 1.53× |
| Niedersachsen | 90,117 | 0.96× |
| Berlin | 59,836 | 1.39× |
| Rheinland-Pfalz | 49,027 | 1.01× |
| Sachsen | 39,530 | 0.84× |
| Schleswig-Holstein | 34,542 | 1× |
| Brandenburg | 25,419 | 0.85× |
| Hamburg | 23,491 | 1.08× |
| Sachsen-Anhalt | 18,335 | 0.73× |
| Thüringen | 16,782 | 0.68× |
| Mecklenburg-Vorpommern | 13,094 | 0.71× |
| Bremen | 9,278 | 1.12× |
| Saarland | 9,180 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.92× | Business & Career |
| Progressive rock | 1.6× | Music & Radio |
| Fast Five | 4.9× | Movies & TV |
| Time (magazine) | 1.77× | News |
| Bank account | 2.55× | Business & Career |
| Commercial mortgage | 1.67× | Business & Career |
| Home Delivery | 1.97× | Food & Beverages |
| Cachorro | 2.48× | Pets & Animals |
| Snow White (Fables) | 1.53× | Literature |
| Rancidification | 9.71× | Business & Career |
| Curcuma | 2.77× | Food & Beverages |
| Fatteh | 5.83× | Food & Beverages |
| Information sensitivity | 2.83× | Technology & Electronics |
| Japanese domestic market | 2.44× | Politics & Society |
| Ipekyol | 2.02× | Shopping |
| Kazuo Ishiguro | 6.01× | Literature |
| Hakone, Kanagawa | 3.09× | Travel & Leisure |
| Samanyolu Haber | 2.13× | Movies & TV |
| Mohamed Salah | 1.77× | Sports |
| HODINKEE | 4.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Pet Ownership | JOY | 1.38 |
| Creativity | OPEN | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Taiwan | 5.8% |
| Japan | 5.3% |
See Scalp audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scalp have in Germany?
Scalp has an estimated audience of 964,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scalp fans?
74.0% of Scalp fans are female, 26.0% are male, with an average age of 36.9 years.
Which brands do Scalp fans like most?
Scalp fans show strongest brand affinity for Home Office (1.92×), Progressive rock (1.6×), and Fast Five (4.9×) over the country average.
Where do Scalp fans live in Germany?
Scalp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,351), Bayern (reach 170,350), and Baden-Württemberg (reach 140,181). These three regions account for the largest share of the active audience.
What other brands do Scalp fans also like?
Beyond Scalp itself, the audience over-indexes on Progressive rock (1.6×), Fast Five (4.9×), Time (magazine) (1.77×), and Bank account (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.