Scalp Audience in Germany
Scalp has an estimated audience of 964,471 people in Germany. 74.0% are female, 26.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Italo disco, Tagesschau, Pets.
The average Scalp fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Italo disco, with strongest over-indexing on Western Union (8.53× the country average). Demographically, the Scalp audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Scalp fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 36.9 |
| Estimated audience size | 964,471 |
Audience persona
The typical Scalp fan in Germany is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,351 | 1.16× |
| Bayern | 170,350 | 1.1× |
| Baden-Württemberg | 140,181 | 1.07× |
| Hessen | 112,133 | 1.53× |
| Niedersachsen | 90,117 | 0.96× |
| Berlin | 59,836 | 1.39× |
| Rheinland-Pfalz | 49,027 | 1.01× |
| Sachsen | 39,530 | 0.84× |
| Schleswig-Holstein | 34,542 | 1× |
| Brandenburg | 25,419 | 0.85× |
| Hamburg | 23,491 | 1.08× |
| Sachsen-Anhalt | 18,335 | 0.73× |
| Thüringen | 16,782 | 0.68× |
| Mecklenburg-Vorpommern | 13,094 | 0.71× |
| Bremen | 9,278 | 1.12× |
| Saarland | 9,180 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.53× | Business & Career |
| Real property | 7.48× | Home & Garden |
| Italo disco | 11.05× | Music & Radio |
| Tagesschau | 2.41× | Movies & TV |
| Pets | 1.89× | Pets & Animals |
| Image scanner | 10.74× | Technology & Electronics |
| CC cream | 8.2× | Beauty & Wellness |
| Rossmann | 2.31× | Shopping |
| Natural foods | 3.98× | Food & Beverages |
| Skin care | 2.92× | Beauty & Wellness |
| Primark | 2.55× | Shopping |
| Automobiles | 1.76× | Cars & Mobility |
| Hair conditioner | 3.97× | Beauty & Wellness |
| Hair care | 3.12× | Beauty & Wellness |
| TikTok | 1.52× | Internet & Social Media |
| Deichmann | 2.13× | Shopping |
| Spiegel Online | 1.75× | News |
| Language education | 4.39× | Business & Career |
| Netto Marken-Discount | 1.75× | Shopping |
| Airbnb | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Pet Ownership | JOY | 1.38 |
| Creativity | OPEN | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Taiwan | 5.8% |
| Japan | 5.3% |
See Scalp audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scalp have in Germany?
Scalp has an estimated audience of 964,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scalp fans?
74.0% of Scalp fans are female, 26.0% are male, with an average age of 36.9 years.
Which brands do Scalp fans like most?
Scalp fans show strongest brand affinity for Western Union (8.53×), Real property (7.48×), and Italo disco (11.05×) over the country average.
Where do Scalp fans live in Germany?
Scalp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,351), Bayern (reach 170,350), and Baden-Württemberg (reach 140,181). These three regions account for the largest share of the active audience.
What other brands do Scalp fans also like?
Beyond Scalp itself, the audience over-indexes on Real property (7.48×), Italo disco (11.05×), Tagesschau (2.41×), and Pets (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.