Rascasse Audience Intelligence

Scalp Audience in Germany

A data profile of the people who buy, follow and care about Scalp in Germany — modelled from more than twelve digital signal sources. Scalp has an estimated audience of 964,471 people in Germany.

#3237among Topic in Germany#197in Health

The average Scalp fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), CC cream, Tagesschau, with strongest over-indexing on Müller (company) (4.81× the country average).

Demographically, the Scalp audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scalp fan in Germany is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Müller (company).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scalp profile in Germany.

Audience size
964K
in Germany
Gender
74.0%♀
26.0% male
Age
36.9
average years
Country rank
#6748
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scalp fans

74.0% are female, 26.0% are male, average age 36.9.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Scalp audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age36.9
Estimated audience size964,471
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Scalp audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4921%
50+13%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Scalp audience comes from Germany.

Worldwide audience distribution share by country for Scalp
CountryShare
United States26.4%
Taiwan5.8%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scalp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scalp fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.41×
02Berlin~50K1.24×
03Bremen~9K1.12×
04Nordrhein-Westfalen~200K1.10×
05Hamburg~20K1.08×
06Bayern~200K1.05×
07Baden-Württemberg~100K1.03×
08Rheinland-Pfalz~50K1.00×
09Schleswig-Holstein~30K0.99×
10Niedersachsen~90K0.96×
11Saarland~10K0.96×
12Sachsen-Anhalt~20K0.90×
13Brandenburg~30K0.89×
14Sachsen~40K0.87×
15Mecklenburg-Vorpommern~20K0.86×
16Thüringen~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Scalp, Germany
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scalp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scalp audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness8.20×
02CleanserBeauty & Wellness6.20×
03Kelly OsbourneMusic & Radio5.42×
04Müller (company)Food & Beverages4.81×
05Hair conditionerBeauty & Wellness3.47×
06Nail salonBeauty & Wellness3.21×
07Hair coloringBeauty & Wellness2.84×
08ManicureBeauty & Wellness2.57×
09Permanent makeupBeauty & Wellness2.49×
10Hair careBeauty & Wellness2.42×
11ShampooBeauty & Wellness2.34×
12Skin careBeauty & Wellness2.18×
13PrimarkShopping2.10×
14DeichmannShopping2.06×
15KitchenHome & Garden1.95×
16RossmannShopping1.80×
17Netto Marken-DiscountShopping1.76×
18TagesschauMovies & TV1.73×
19Luxury goodsFashion & Accessoires1.51×
20TK MaxxShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scalp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scalp audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
MindfulnessBALANCE1.56×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scalp audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Sports ActivityPOWER0.92×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scalp have in Germany?

Scalp has an estimated audience of 964,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scalp fans?

74.0% of Scalp fans are female, 26.0% are male, with an average age of 36.9 years.

03

Which brands do Scalp fans like most?

Scalp fans show strongest brand affinity for Müller (company) (4.81×), CC cream (8.2×), and Tagesschau (1.73×) over the country average.

04

Where do Scalp fans live in Germany?

Scalp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scalp fans also like?

Beyond Scalp itself, the audience over-indexes on CC cream (8.2×), Tagesschau (1.73×), Kelly Osbourne (5.42×), and Deichmann (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Scalp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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